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NetPlus Alliance 2013 Presentation

Jennifer Murphy
Jennifer Murphy

NetPlus Alliance is a buying group that was founded to provide a simple and affordable option for industrial distributors. Its mission is to bring suppliers and distributors together to mutually benefit and grow. In 2013, NetPlus launched several new initiatives including advisory councils for distributors and suppliers, regional meetings, and restructuring their rebate program. They also launched an i-Marketing tool to help distributors and suppliers create customized marketing materials. NetPlus aims to continue innovating, driving engagement among members, and being an important part of the North American industrial supply chain.

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A Buying & Marketing Group for Industrial & Contractor Supplies Distributors NetPlus Alliance June 2013
NetPlus Alliance was founded because there was a need for a buying group for industrial distributors that was simple and affordable. Our Mission: To bring suppliers and distributors together for the mutual benefit of growth. Our Core Purpose: Helping North American Small Businesses Succeed.
Our Vision & Values To continue to seek new opportunities, technology and methods that will ensure the long term success of our buying group, our partners and our employees. To embrace change and drive engagement among NetPlus Alliance distributors and suppliers. To be an important component in the North American industrial supply chain.
NetPlus Team Karl Tschaepe Director of Technology Shirley Weiland Director of Member Services Dan Judge President Todd Washburn Vice President Development Jennifer Murphy VP of Marketing & COO Zach Brado Marketing Coordinator
How is NetPlus Different? Our group is based on a simple model for the mutual benefit of growth. NETPLUS allows distributors & suppliers to maintain their financial independence. We offer flexibility to our suppliers, giving them the right to select distribution. NETPLUS membership is not limited to geography. We evaluate product lines and business focus to ensure a successful partnership. Our marketing is active and frequent. Supplier programs are customized to meet individual goals.
What We Do for Our Suppliers Deliver a focused MRO and contractor supply channel of distribution. Concentrate the group purchasing by limiting a product category to only a few suppliers. Actively market our supplier partners through NetPlus media to keep brands top of mind. Work one-on-one to provide custom marketing support Provide hands-on sales support.
What We Do for Our Distributors Utilize the group purchase volume to negotiate competitive programs. Provide networking and regional planning with local manufacturer representatives. Drive revenue right to a distributors bottom line by increasing their net profit by over 200% through rebates and special programs. Offer tools, services & support to help our members grow their companies.
NetPlus Alliance Distributor Profile What is their business Business Focus Members Business Focus Members Abrasive Specialist 199 Assemblies & Kitting 64 Bearings Distributor 51 Contractor Supplies 176 Cutting Tools Distributor 210 Electrical Supplies Distributor 106 Equipment & Tool Rental 49 Fasteners Distributor 184 Hand & Power Tools 226 Hardware Distributor 132 Hydraulics & Pneumatics 105 Industrial (MRO) Supplies 221 Janitorial Supplies 131 Machine Shop Supplies 159 Material Handling Equipment 151 Pipe, Valves & Fittings 109 Plumbing & HVAC 67 Power Transmission Distributor 53 Pulp & Paper Distributor 13 Roofing Supplies 18 Rubber Goods Distributor 59 Safety Supplies Distributor 218 Steel Fabrication 44 Steel Warehouse 19 Integrated Supply 48 Inventory Management 84
NetPlus Alliance Distributor Profile Who are their customers Customer Type Members Customer Type Members Aerospace Manufacturing 109 Agriculture 129 Automotive Manufacturing 122 Construction Commercial 221 Construction Residential 129 Export 37 Facilities Maintenance 189 Fleet & Farm Maintenance 76 Food Processors 128 Governments: Federal, State & Local 197 Hospitals/Schools 162 Lumber & Forestry 67 Machine Shops 219 Manufacturing 248 Marine 82 Metal Working Fabricators 224 Military 96 Mining 87 Oil Field & Petrochemical 87 Surveyors & Engineers 60 Tool & Die Shops 166 Utilities 158
2013 New Initiatives Established Advisory Councils Separate distributor and supplier groups held off-site, Fall 2012. Launched Regional Meetings Sales and marketing planning at the local level. Benchmarking document utilized for tracking and follow up.
2013 New Initiatives Restructured Rebate Program Members ranked based on last two years history. Based on participation across the group, and YOY growth. Increase engagement among distributors: Electronic communications up by 263% Open rate average still ~40% Newsletter converted to digital edition for tracking and wider reach.
2013 New Initiatives: i-Marketing NetPlus recently launched i-Marketing, a collateral management system. Proto teamed up with us as our first supplier. Our distributors can create custom flyers, postcards and ads that meet Proto brand standards. Projects can be sent to print in-house, to a local printer or uploaded and sent to a customer list.
Integration of customer data, marketing analytics, accounting and reporting. Web hosted Partner Portal Accurate and accessible distributor and supplier information. Library for supplier content, such as flyers, regional maps, pricing or links to training. Dashboards and reports for tracking performance. On-going reconciliation for distributors and suppliers.
NETPLUS Annual Meeting March 16-18, 2014 M Resort, Las Vegas, Nevada Agenda: Day 1: Welcome Reception Day 2: Booth Day Awards Lunch Happy Hour/Free evening Day 3: Breakfast networking Supplier sponsored breakout/training sessions for distributors.
Staying Top of Mind NetPlus bi-weekly enewsletter Group Updates, 2,000+ distributor and supplier recipients; ave. open rate 31% Promo/Product News to 1,500 distributor recipients, ave. open rate 26% NetPlus Exchange Print Newsletter USPS hard copy to NetPlus liaison and company principal. Digital edition to 2,000+ list. Digital edition offers links behind article and ads for improved tracking and ROI on marketing spend. Supplier email campaigns Social Media, blog

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NetPlus Alliance 2013 Presentation

  • 1. A Buying & Marketing Group for Industrial & Contractor Supplies Distributors NetPlus Alliance June 2013
  • 2. NetPlus Alliance was founded because there was a need for a buying group for industrial distributors that was simple and affordable. Our Mission: To bring suppliers and distributors together for the mutual benefit of growth. Our Core Purpose: Helping North American Small Businesses Succeed.
  • 3. Our Vision & Values To continue to seek new opportunities, technology and methods that will ensure the long term success of our buying group, our partners and our employees. To embrace change and drive engagement among NetPlus Alliance distributors and suppliers. To be an important component in the North American industrial supply chain.
  • 4. NetPlus Team Karl Tschaepe Director of Technology Shirley Weiland Director of Member Services Dan Judge President Todd Washburn Vice President Development Jennifer Murphy VP of Marketing & COO Zach Brado Marketing Coordinator
  • 5. How is NetPlus Different? Our group is based on a simple model for the mutual benefit of growth. NETPLUS allows distributors & suppliers to maintain their financial independence. We offer flexibility to our suppliers, giving them the right to select distribution. NETPLUS membership is not limited to geography. We evaluate product lines and business focus to ensure a successful partnership. Our marketing is active and frequent. Supplier programs are customized to meet individual goals.
  • 6. What We Do for Our Suppliers Deliver a focused MRO and contractor supply channel of distribution. Concentrate the group purchasing by limiting a product category to only a few suppliers. Actively market our supplier partners through NetPlus media to keep brands top of mind. Work one-on-one to provide custom marketing support Provide hands-on sales support.
  • 7. What We Do for Our Distributors Utilize the group purchase volume to negotiate competitive programs. Provide networking and regional planning with local manufacturer representatives. Drive revenue right to a distributors bottom line by increasing their net profit by over 200% through rebates and special programs. Offer tools, services & support to help our members grow their companies.
  • 8. NetPlus Alliance Distributor Profile What is their business Business Focus Members Business Focus Members Abrasive Specialist 199 Assemblies & Kitting 64 Bearings Distributor 51 Contractor Supplies 176 Cutting Tools Distributor 210 Electrical Supplies Distributor 106 Equipment & Tool Rental 49 Fasteners Distributor 184 Hand & Power Tools 226 Hardware Distributor 132 Hydraulics & Pneumatics 105 Industrial (MRO) Supplies 221 Janitorial Supplies 131 Machine Shop Supplies 159 Material Handling Equipment 151 Pipe, Valves & Fittings 109 Plumbing & HVAC 67 Power Transmission Distributor 53 Pulp & Paper Distributor 13 Roofing Supplies 18 Rubber Goods Distributor 59 Safety Supplies Distributor 218 Steel Fabrication 44 Steel Warehouse 19 Integrated Supply 48 Inventory Management 84
  • 9. NetPlus Alliance Distributor Profile Who are their customers Customer Type Members Customer Type Members Aerospace Manufacturing 109 Agriculture 129 Automotive Manufacturing 122 Construction Commercial 221 Construction Residential 129 Export 37 Facilities Maintenance 189 Fleet & Farm Maintenance 76 Food Processors 128 Governments: Federal, State & Local 197 Hospitals/Schools 162 Lumber & Forestry 67 Machine Shops 219 Manufacturing 248 Marine 82 Metal Working Fabricators 224 Military 96 Mining 87 Oil Field & Petrochemical 87 Surveyors & Engineers 60 Tool & Die Shops 166 Utilities 158
  • 10. 2013 New Initiatives Established Advisory Councils Separate distributor and supplier groups held off-site, Fall 2012. Launched Regional Meetings Sales and marketing planning at the local level. Benchmarking document utilized for tracking and follow up.
  • 11. 2013 New Initiatives Restructured Rebate Program Members ranked based on last two years history. Based on participation across the group, and YOY growth. Increase engagement among distributors: Electronic communications up by 263% Open rate average still ~40% Newsletter converted to digital edition for tracking and wider reach.
  • 12. 2013 New Initiatives: i-Marketing NetPlus recently launched i-Marketing, a collateral management system. Proto teamed up with us as our first supplier. Our distributors can create custom flyers, postcards and ads that meet Proto brand standards. Projects can be sent to print in-house, to a local printer or uploaded and sent to a customer list.
  • 13. Integration of customer data, marketing analytics, accounting and reporting. Web hosted Partner Portal Accurate and accessible distributor and supplier information. Library for supplier content, such as flyers, regional maps, pricing or links to training. Dashboards and reports for tracking performance. On-going reconciliation for distributors and suppliers.
  • 14. NETPLUS Annual Meeting March 16-18, 2014 M Resort, Las Vegas, Nevada Agenda: Day 1: Welcome Reception Day 2: Booth Day Awards Lunch Happy Hour/Free evening Day 3: Breakfast networking Supplier sponsored breakout/training sessions for distributors.
  • 15. Staying Top of Mind NetPlus bi-weekly enewsletter Group Updates, 2,000+ distributor and supplier recipients; ave. open rate 31% Promo/Product News to 1,500 distributor recipients, ave. open rate 26% NetPlus Exchange Print Newsletter USPS hard copy to NetPlus liaison and company principal. Digital edition to 2,000+ list. Digital edition offers links behind article and ads for improved tracking and ROI on marketing spend. Supplier email campaigns Social Media, blog