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This document discusses the changing nature of communication and media consumption in the digital age. It argues that we have moved beyond mass communication models to a state of "networked communication" where people are both producers and consumers of media. Key aspects of this new media environment include the rise of self-mass communication, multimedia interpersonal communication, and participants taking on central roles as distributors, innovators and classifiers of information. The boundaries between media and audiences are blurring, with people remixing and reshaping messages through social platforms. Communication is now networked through people, who are increasingly the message.Read less