29. t o s i f t i n g t h r ou g h o p i n i o n s
30. Th e v a l u e o f i ns t i nc t
Yo u got t o k n o w wh e n t o h o l d
'e m, k n o w wh e n t o f o l d 'e m.
Kn o w wh e n t o wa l k a wa y a n d
k n o w wh e n t o r u n .
Kenny Roger s : The Gambl er
31. A t i me o f
t r a n s f o r ma t i o n
BUSI NESS BRAND CONSUMER CREATI VE CHANNELS EFFECT
43. W at
h d o e s t h i s al l me a n
f or pl anni ng?
BUSI NESS BRAND CONSUMER CREATI VE CHANNELS EFFECT
Fr om Fr om Fr om s eek i ng Fr om From purchase Fr om poi nt
pr oduc t i on py r ami ds t o out t o s i f t i ng mes s ages t o channels to of t i me t o
t o c o- pos i t i ons t hr ough mec hani s ms r eal t i me
c r eat i on opi ni on
piste maps