2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2025/06/state-space-models-vs-transformers-for-ultra-low-power-edge-ai-a-presentation-from-brainchip/
Tony Lewis, Chief Technology Officer at BrainChip, presents the State-space Models vs. Transformers for Ultra-low-power Edge AI tutorial at the May 2025 Embedded Vision Summit.
At the embedded edge, choices of language model architectures have profound implications on the ability to meet demanding performance, latency and energy efficiency requirements. In this presentation, Lewis contrasts state-space models (SSMs) with transformers for use in this constrained regime. While transformers rely on a read-write key-value cache, SSMs can be constructed as read-only architectures, enabling the use of novel memory types and reducing power consumption. Furthermore, SSMs require significantly fewer multiply-accumulate unitsdrastically reducing compute energy and chip area.
New techniques enable distillation-based migration from transformer models such as Llama to SSMs without major performance loss. In latency-sensitive applications, techniques such as precomputing input sequences allow SSMs to achieve sub-100 ms time-to-first-token, enabling real-time interactivity. Lewis presents a detailed side-by-side comparison of these architectures, outlining their trade-offs and opportunities at the extreme edge.
Developing Schemas with FME and Excel - Peak of Data & AI 2025Safe Software
油
When working with other team members who may not know the Esri GIS platform or may not be database professionals; discussing schema development or changes can be difficult. I have been using Excel to help illustrate and discuss schema design/changes during meetings and it has proven a useful tool to help illustrate how a schema will be built. With just a few extra columns, that Excel file can be sent to FME to create new feature classes/tables. This presentation will go thru the steps needed to accomplish this task and provide some lessons learned and tips/tricks that I use to speed the process.
Co-Constructing Explanations for AI Systems using ProvenancePaul Groth
油
Explanation is not a one off - it's a process where people and systems work together to gain understanding. This idea of co-constructing explanations or explanation by exploration is powerful way to frame the problem of explanation. In this talk, I discuss our first experiments with this approach for explaining complex AI systems by using provenance. Importantly, I discuss the difficulty of evaluation and discuss some of our first approaches to evaluating these systems at scale. Finally, I touch on the importance of explanation to the comprehensive evaluation of AI systems.
Boosting MySQL with Vector Search -THE VECTOR SEARCH CONFERENCE 2025 .pdfAlkin Tezuysal
油
As the demand for vector databases and Generative AI continues to rise, integrating vector storage and search capabilities into traditional databases has become increasingly important. This session introduces the *MyVector Plugin*, a project that brings native vector storage and similarity search to MySQL. Unlike PostgreSQL, which offers interfaces for adding new data types and index methods, MySQL lacks such extensibility. However, by utilizing MySQL's server component plugin and UDF, the *MyVector Plugin* successfully adds a fully functional vector search feature within the existing MySQL + InnoDB infrastructure, eliminating the need for a separate vector database. The session explains the technical aspects of integrating vector support into MySQL, the challenges posed by its architecture, and real-world use cases that showcase the advantages of combining vector search with MySQL's robust features. Attendees will leave with practical insights on how to add vector search capabilities to their MySQL systems.
AI Agents in Logistics and Supply Chain Applications Benefits and ImplementationChristine Shepherd
油
AI agents are reshaping logistics and supply chain operations by enabling automation, predictive insights, and real-time decision-making across key functions such as demand forecasting, inventory management, procurement, transportation, and warehouse operations. Powered by technologies like machine learning, NLP, computer vision, and robotic process automation, these agents deliver significant benefits including cost reduction, improved efficiency, greater visibility, and enhanced adaptability to market changes. While practical use cases show measurable gains in areas like dynamic routing and real-time inventory tracking, successful implementation requires careful integration with existing systems, quality data, and strategic scaling. Despite challenges such as data integration and change management, AI agents offer a strong competitive edge, with widespread industry adoption expected by 2025.
MCP vs A2A vs ACP: Choosing the Right Protocol | BluebashBluebash
油
Understand the differences between MCP vs A2A vs ACP agent communication protocols and how they impact AI agent interactions. Get expert insights to choose the right protocol for your system. To learn more, click here: https://www.bluebash.co/blog/mcp-vs-a2a-vs-acp-agent-communication-protocols/
Improving Developer Productivity With DORA, SPACE, and DevExJustin Reock
油
Ready to measure and improve developer productivity in your organization?
Join Justin Reock, Deputy CTO at DX, for an interactive session where you'll learn actionable strategies to measure and increase engineering performance.
Leave this session equipped with a comprehensive understanding of developer productivity and a roadmap to create a high-performing engineering team in your company.
Interested in leveling up your JavaScript skills? Join us for our Introduction to TypeScript workshop.
Learn how TypeScript can improve your code with dynamic typing, better tooling, and cleaner architecture. Whether you're a beginner or have some experience with JavaScript, this session will give you a solid foundation in TypeScript and how to integrate it into your projects.
Workshop content:
- What is TypeScript?
- What is the problem with JavaScript?
- Why TypeScript is the solution
- Coding demo
Exploring the advantages of on-premises Dell PowerEdge servers with AMD EPYC processors vs. the cloud for small to medium businesses AI workloads
AI initiatives can bring tremendous value to your business, but you need to support your new AI workloads effectively. That means choosing the best possible infrastructure for your needsand many companies are finding that the cloud isnt right for them. According to a recent Rackspace survey of IT executives, 69 percent of companies have moved some of their applications on-premises from the cloud, with half of those citing security and compliance as the reason and 44 percent citing cost.
On-premises solutions provide a number of advantages. With full control over your security infrastructure, you can be certain that all compliance requirements remain firmly in the hands of your IT team. Opting for on-premises also gives you the ability to design your infrastructure to the precise needs of that team and your new AI workloads. Depending on the workload, you may also see performance benefits, along with more predictable costs. As you start to build your next AI initiative, consider an on-premises solution utilizing AMD EPYC processor-powered Dell PowerEdge servers.
Jeremy Millul - A Talented Software DeveloperJeremy Millul
油
Jeremy Millul is a talented software developer based in NYC, known for leading impactful projects such as a Community Engagement Platform and a Hiking Trail Finder. Using React, MongoDB, and geolocation tools, Jeremy delivers intuitive applications that foster engagement and usability. A graduate of NYUs Computer Science program, he brings creativity and technical expertise to every project, ensuring seamless user experiences and meaningful results in software development.
Domino IQ Was Sie erwartet, erste Schritte und Anwendungsf辰llepanagenda
油
Webinar Recording: https://www.panagenda.com/webinars/domino-iq-was-sie-erwartet-erste-schritte-und-anwendungsfalle/
HCL Domino iQ Server Vom Ideenportal zur implementierten Funktion. Entdecken Sie, was es ist, was es nicht ist, und erkunden Sie die Chancen und Herausforderungen, die es bietet.
Wichtige Erkenntnisse
- Was sind Large Language Models (LLMs) und wie stehen sie im Zusammenhang mit Domino iQ
- Wesentliche Voraussetzungen f端r die Bereitstellung des Domino iQ Servers
- Schritt-f端r-Schritt-Anleitung zur Einrichtung Ihres Domino iQ Servers
- Teilen und diskutieren Sie Gedanken und Ideen, um das Potenzial von Domino iQ zu maximieren
Create Your First AI Agent with UiPath Agent BuilderDianaGray10
油
Join us for an exciting virtual event where you'll learn how to create your first AI Agent using UiPath Agent Builder. This session will cover everything you need to know about what an agent is and how easy it is to create one using the powerful AI-driven UiPath platform. You'll also discover the steps to successfully publish your AI agent. This is a wonderful opportunity for beginners and enthusiasts to gain hands-on insights and kickstart their journey in AI-powered automation.
AI Creative Generates You Passive Income Like Never BeforeSivaRajan47
油
For years, building passive income meant traditional routesstocks, real estate, or
online businesses that required endless hours of setup and maintenance. But now,
Artificial Intelligence (AI) is redefining the landscape. Were no longer talking about
automation in the background; were entering a world where AI creatives actively
design, produce, and monetize content and products, opening the floodgates for
passive income like never before.
Imagine AI tools writing books, designing logos, building apps, editing videos, creating
music, and even selling your digital products 24/7without you lifting a finger after
setup. This isn't the future. Its happening right now. And if you act fast, you can ride
the wave before it becomes saturated.
In this in-depth guide, well show you how to tap into AI creativity for real, sustainable,
passive income streamsno fluff, no generic tipsjust actionable, traffic-driving
insights.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2025/06/state-space-models-vs-transformers-for-ultra-low-power-edge-ai-a-presentation-from-brainchip/
Tony Lewis, Chief Technology Officer at BrainChip, presents the State-space Models vs. Transformers for Ultra-low-power Edge AI tutorial at the May 2025 Embedded Vision Summit.
At the embedded edge, choices of language model architectures have profound implications on the ability to meet demanding performance, latency and energy efficiency requirements. In this presentation, Lewis contrasts state-space models (SSMs) with transformers for use in this constrained regime. While transformers rely on a read-write key-value cache, SSMs can be constructed as read-only architectures, enabling the use of novel memory types and reducing power consumption. Furthermore, SSMs require significantly fewer multiply-accumulate unitsdrastically reducing compute energy and chip area.
New techniques enable distillation-based migration from transformer models such as Llama to SSMs without major performance loss. In latency-sensitive applications, techniques such as precomputing input sequences allow SSMs to achieve sub-100 ms time-to-first-token, enabling real-time interactivity. Lewis presents a detailed side-by-side comparison of these architectures, outlining their trade-offs and opportunities at the extreme edge.
Developing Schemas with FME and Excel - Peak of Data & AI 2025Safe Software
油
When working with other team members who may not know the Esri GIS platform or may not be database professionals; discussing schema development or changes can be difficult. I have been using Excel to help illustrate and discuss schema design/changes during meetings and it has proven a useful tool to help illustrate how a schema will be built. With just a few extra columns, that Excel file can be sent to FME to create new feature classes/tables. This presentation will go thru the steps needed to accomplish this task and provide some lessons learned and tips/tricks that I use to speed the process.
Co-Constructing Explanations for AI Systems using ProvenancePaul Groth
油
Explanation is not a one off - it's a process where people and systems work together to gain understanding. This idea of co-constructing explanations or explanation by exploration is powerful way to frame the problem of explanation. In this talk, I discuss our first experiments with this approach for explaining complex AI systems by using provenance. Importantly, I discuss the difficulty of evaluation and discuss some of our first approaches to evaluating these systems at scale. Finally, I touch on the importance of explanation to the comprehensive evaluation of AI systems.
Boosting MySQL with Vector Search -THE VECTOR SEARCH CONFERENCE 2025 .pdfAlkin Tezuysal
油
As the demand for vector databases and Generative AI continues to rise, integrating vector storage and search capabilities into traditional databases has become increasingly important. This session introduces the *MyVector Plugin*, a project that brings native vector storage and similarity search to MySQL. Unlike PostgreSQL, which offers interfaces for adding new data types and index methods, MySQL lacks such extensibility. However, by utilizing MySQL's server component plugin and UDF, the *MyVector Plugin* successfully adds a fully functional vector search feature within the existing MySQL + InnoDB infrastructure, eliminating the need for a separate vector database. The session explains the technical aspects of integrating vector support into MySQL, the challenges posed by its architecture, and real-world use cases that showcase the advantages of combining vector search with MySQL's robust features. Attendees will leave with practical insights on how to add vector search capabilities to their MySQL systems.
AI Agents in Logistics and Supply Chain Applications Benefits and ImplementationChristine Shepherd
油
AI agents are reshaping logistics and supply chain operations by enabling automation, predictive insights, and real-time decision-making across key functions such as demand forecasting, inventory management, procurement, transportation, and warehouse operations. Powered by technologies like machine learning, NLP, computer vision, and robotic process automation, these agents deliver significant benefits including cost reduction, improved efficiency, greater visibility, and enhanced adaptability to market changes. While practical use cases show measurable gains in areas like dynamic routing and real-time inventory tracking, successful implementation requires careful integration with existing systems, quality data, and strategic scaling. Despite challenges such as data integration and change management, AI agents offer a strong competitive edge, with widespread industry adoption expected by 2025.
MCP vs A2A vs ACP: Choosing the Right Protocol | BluebashBluebash
油
Understand the differences between MCP vs A2A vs ACP agent communication protocols and how they impact AI agent interactions. Get expert insights to choose the right protocol for your system. To learn more, click here: https://www.bluebash.co/blog/mcp-vs-a2a-vs-acp-agent-communication-protocols/
Improving Developer Productivity With DORA, SPACE, and DevExJustin Reock
油
Ready to measure and improve developer productivity in your organization?
Join Justin Reock, Deputy CTO at DX, for an interactive session where you'll learn actionable strategies to measure and increase engineering performance.
Leave this session equipped with a comprehensive understanding of developer productivity and a roadmap to create a high-performing engineering team in your company.
Interested in leveling up your JavaScript skills? Join us for our Introduction to TypeScript workshop.
Learn how TypeScript can improve your code with dynamic typing, better tooling, and cleaner architecture. Whether you're a beginner or have some experience with JavaScript, this session will give you a solid foundation in TypeScript and how to integrate it into your projects.
Workshop content:
- What is TypeScript?
- What is the problem with JavaScript?
- Why TypeScript is the solution
- Coding demo
Exploring the advantages of on-premises Dell PowerEdge servers with AMD EPYC processors vs. the cloud for small to medium businesses AI workloads
AI initiatives can bring tremendous value to your business, but you need to support your new AI workloads effectively. That means choosing the best possible infrastructure for your needsand many companies are finding that the cloud isnt right for them. According to a recent Rackspace survey of IT executives, 69 percent of companies have moved some of their applications on-premises from the cloud, with half of those citing security and compliance as the reason and 44 percent citing cost.
On-premises solutions provide a number of advantages. With full control over your security infrastructure, you can be certain that all compliance requirements remain firmly in the hands of your IT team. Opting for on-premises also gives you the ability to design your infrastructure to the precise needs of that team and your new AI workloads. Depending on the workload, you may also see performance benefits, along with more predictable costs. As you start to build your next AI initiative, consider an on-premises solution utilizing AMD EPYC processor-powered Dell PowerEdge servers.
Jeremy Millul - A Talented Software DeveloperJeremy Millul
油
Jeremy Millul is a talented software developer based in NYC, known for leading impactful projects such as a Community Engagement Platform and a Hiking Trail Finder. Using React, MongoDB, and geolocation tools, Jeremy delivers intuitive applications that foster engagement and usability. A graduate of NYUs Computer Science program, he brings creativity and technical expertise to every project, ensuring seamless user experiences and meaningful results in software development.
Domino IQ Was Sie erwartet, erste Schritte und Anwendungsf辰llepanagenda
油
Webinar Recording: https://www.panagenda.com/webinars/domino-iq-was-sie-erwartet-erste-schritte-und-anwendungsfalle/
HCL Domino iQ Server Vom Ideenportal zur implementierten Funktion. Entdecken Sie, was es ist, was es nicht ist, und erkunden Sie die Chancen und Herausforderungen, die es bietet.
Wichtige Erkenntnisse
- Was sind Large Language Models (LLMs) und wie stehen sie im Zusammenhang mit Domino iQ
- Wesentliche Voraussetzungen f端r die Bereitstellung des Domino iQ Servers
- Schritt-f端r-Schritt-Anleitung zur Einrichtung Ihres Domino iQ Servers
- Teilen und diskutieren Sie Gedanken und Ideen, um das Potenzial von Domino iQ zu maximieren
Create Your First AI Agent with UiPath Agent BuilderDianaGray10
油
Join us for an exciting virtual event where you'll learn how to create your first AI Agent using UiPath Agent Builder. This session will cover everything you need to know about what an agent is and how easy it is to create one using the powerful AI-driven UiPath platform. You'll also discover the steps to successfully publish your AI agent. This is a wonderful opportunity for beginners and enthusiasts to gain hands-on insights and kickstart their journey in AI-powered automation.
AI Creative Generates You Passive Income Like Never BeforeSivaRajan47
油
For years, building passive income meant traditional routesstocks, real estate, or
online businesses that required endless hours of setup and maintenance. But now,
Artificial Intelligence (AI) is redefining the landscape. Were no longer talking about
automation in the background; were entering a world where AI creatives actively
design, produce, and monetize content and products, opening the floodgates for
passive income like never before.
Imagine AI tools writing books, designing logos, building apps, editing videos, creating
music, and even selling your digital products 24/7without you lifting a finger after
setup. This isn't the future. Its happening right now. And if you act fast, you can ride
the wave before it becomes saturated.
In this in-depth guide, well show you how to tap into AI creativity for real, sustainable,
passive income streamsno fluff, no generic tipsjust actionable, traffic-driving
insights.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
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From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
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Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
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The six step guide to practical project management
If you think managing projects is too difficult, think again.
Weve stripped back project management processes to the
basics to make it quicker and easier, without sacrificing
the vital ingredients for success.
If youre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
Learn how to use ChatGPT to add AI power to your testing and test automation
Understand the limitations of the technology and where human expertise is crucial
Gain insight into different AI-based tools
Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
12 Ways to Increase Your Influence at WorkGetSmarter
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Networking For Ethical Hacking (Hackers)
2. What is Networking?
Networking means connecting multiple devices (like
computers, phones, routers) so they can communicate and
share information with each other.
Example:
Imagine you have a Wi-Fi router at home.
Your phone, laptop, and TV are connected to it.
They can access the internet and even share files with each other.
4. 1鏝 The Internet (Cloud Icon at the Top)
The Internet is like a huge ocean of data where all websites, services,
and online platforms exist.
Your network (home or office) connects to this vast Internet through
an ISP (Internet Service Provider) like Jio, Airtel, or BSNL.
2鏝 Firewall (Black Box with Fire Symbol)
Before data enters your network, it first passes through the firewall.
The firewall checks if the data is safe or harmful. If it detects
malware, hacking attempts, or suspicious activity, it blocks the data.
3鏝 Router (Middle Device with Wi-Fi Signals)
If the firewall allows the data, it is sent to the router.
The router distributes Internet access to all connected devices (PCs, laptops, mobile
phones, etc.).
4鏝 Connected Devices (PCs, Laptops, Mobiles, Printer, Tablet, etc.)
These devices can now safely access the Internet for browsing, downloading, gaming,
and more.
5. Step-by-Step Journey of YouTube Data to Your Mobile
1鏝 You Open YouTube and Click a Video
Your mobile sends a request to YouTube to play a video.
This request is sent via the Internet to YouTubes servers.
2鏝 Your Request is Processed by YouTubes Servers
YouTubes servers are located in Google Data Centers across the world.
But YouTube does not always send data directly from the USA or other countries. Instead, it uses CDNs (Content Delivery
Networks).
3鏝 CDN (Content Delivery Network) Delivers the Video
YouTube has CDN servers in India (like in Mumbai, Chennai, Delhi, etc.).
These servers store copies of popular videos to reduce loading time.
If the video you requested is in a nearby CDN server, it sends the data quickly to your mobile.
If not, your request goes to a main YouTube server (Google Data Center), which then sends the data.
4鏝 Data Travels Through the Internet (ISP Networks)
YouTube data is broken into small packets and sent to your mobile.
These packets travel through undersea fiber optic cables, satellites, and local telecom networks to reach India.
Your ISP (Internet Service Provider) like Jio, Airtel, or BSNL routes the data to your mobile network.
5鏝 Mobile Network Delivers Data to Your Phone
The ISP sends the data to a cell tower near your location.
The tower transmits the video via 4G/5G signals to your mobile phone.
6鏝 Your Mobile Reassembles the Data and Plays the Video
Your phone receives the video packets, puts them together, and starts playing the YouTube video.
6. Important Networking Protocols
What is IPv4? (Old Address System)
IPv4 is like the old address system in a city, where there are only 4.3 billion
(430 crores) houses (addresses).
Looks like this: 192.168.1.1 (Just a way to write an address, dont worry about
the numbers).
The problem? Too many people moved in, and we ran out of addresses!
Example:
Imagine a small town planned for 4.3 billion houses, but suddenly 8 billion
people want to live there. Not enough houses for everyone!
The Problem:
If every device (phone, laptop, smart TV) needs a unique IPv4 address, we
dont have enough.
Solution? NAT (Network Address Translation) Sharing Addresses!
IP Address (Internet Protocol Address) is a unique identifier assigned to each device on a
network.
7. What is NAT? (Sharing One Address Among Many Devices)
Since IPv4 ran out of addresses, we had to find a way to fit more people into the same
houses.
Solution: NAT (Network Address Translation) It allows many devices to share a single IP
address.
Example:
Imagine an apartment building with only one main address (public IP).
Inside the building, each person has their own flat number (private IP).
When someone outside (the internet) sends a letter, it goes to the buildings main address,
and the receptionist (NAT) sends it to the correct flat.
How NAT Works in Networking:
Your home WiFi router has one public IP address (the buildings address).
All your devices (phone, laptop, smart TV) have private IPs (flat numbers).
The router (receptionist) manages who sent/received data and makes sure it reaches the right
device.
Problem with NAT:
It adds extra steps, making the internet slower.
It hides your real device, which is good for security but bad for some applications.
8. What is IPv6? (New Address System No More Sharing!)
To fix this shortage, we created IPv6, which has trillions of addresses
enough for every device to have its own unique address.
Looks like this: 2001:db8::8a2e:0370:7334 (No need to memorize it).
No need for NAT! Every device gets its own home, so no more
apartment sharing.
Example:
IPv6 is like building infinite houses, so everyone gets their own
address without sharing.
9. What is a MAC Address?
A MAC Address is a unique ID given to every network device (WiFi card,
Ethernet card, etc.) by the manufacturer.
It never changes, even if you switch networks.
It looks like this: 00:1A:2B:3C:4D:5E (12-digit hexadecimal format).
Every device has a different MAC address, just like every house has a
unique name.
Example:-
Your Wi-Fi router has a MAC address.
Your laptops network card has a MAC address.
Your mobile phones Wi-Fi has a MAC address.
Even if your IP address changes, your MAC address stays the same!
10. What is ARP?
ARP (Address Resolution Protocol) is like a phonebook for
networks.
It helps a device find the MAC address of another device using its
IP address.
Example:-
You want to visit House No. 192 (IP Address), but you dont know
its House Name (MAC Address).
You ask the security guard (ARP), who tells you, House No. 192 is
called Green Villa (MAC Address).
Now, you can send a message to the correct house!
11. Types of Spoofing in Networking
1鏝 MAC Spoofing Changing Device ID (MAC Address)
Like changing your homes name to pretend to be another house.
Example: A hacker changes their MAC address to look like your Wi-Fi router and
steals your data.
2鏝 IP Spoofing Faking Internet Address (IP Address)
Like writing a fake return address on a letter so no one knows where it really came
from.
Example: A hacker sends harmful data but hides their real IP address.
3鏝 ARP Spoofing Tricking Devices to Send Data to Hacker
Like telling a delivery guy the wrong house address, so a package (data) goes to
the wrong place.
Example: A hacker pretends to be the Wi-Fi router, and your device unknowingly
sends data to them.
13. DNS (Domain Name System) The Internets Phonebook
Imagine you want to call a friend, but instead of remembering their 10-digit phone
number, you just save their name in your contacts. When you tap their name, your
phone automatically dials the correct number.
DNS does the same for the internet!
What is DNS?
DNS stands for Domain Name System.
It converts website names (like youtube.com) into IP addresses (like 142.250.183.206).
Computers dont understand namesthey only communicate using IP addresses.
Without DNS, we would have to type numbers instead of website names!
14. How DNS POISONING Works?
1鏝 You type google.com in your browser.
2鏝 Your device asks a DNS server for the correct IP address.
3鏝 A hacker injects a fake IP address into the DNS servers memory (cache).
4鏝 The DNS server sends you to a fake website instead of the real one.
5鏝 If you enter your password or details, the hacker steals them.
Hacking a DNS Server
Hackers break into a real DNS server and change records manually.
Now, everyone using that DNS gets redirected to the fake website.
Example: In 2018, hackers hijacked Amazons DNS to steal cryptocurrency.
Man-in-the-Middle (MITM) Attack
You connect to public Wi-Fi (like in a caf辿).
The hacker intercepts your request for google.com and sends a fake version.
You think it's real, enter your details, and the hacker steals your info.
Example: Fake free Wi-Fi hotspots trick people into visiting cloned websites.
How Hackers Change DNS Records? (DNS Spoofing)
15. HTTP vs HTTPS
HTTP (Hyper-Text Transfer Protocol) Not Secure
HTTPS (Hyper-Text Transfer Protocol Secure) Secure
WHY HTTP IS NOT SECURE?
1鏝 You connect to public Wi-Fi (like in a caf辿 or airport).
2鏝 You visit an http:// website (NOT encrypted).
3鏝 The hacker, also on the same Wi-Fi, runs a packet sniffer tool (like
Wireshark).
4鏝 This tool listens to and captures all data sent over the network.
5鏝 Since HTTP sends data as plain text, the hacker sees everythingyour
usernames, passwords, credit card details, and messages.
How to Stay Safe?
Use HTTPS websites (https://, secure).
Avoid public Wi-Fi for banking & logins.
Use a VPN to encrypt your data.
16. What is TCP and UDP?
Both TCP (Transmission Control Protocol) and UDP (User Datagram Protocol) are rules for
sending data over the internet. They decide how information travels from one device to another.
TCP (Reliable but Slow) Like a WhatsApp
Message
When you send a WhatsApp message , it
checks if the message is delivered.
If the message doesnt reach, it resends it.
Makes sure everything arrives in the correct
order.
Used for: Websites, emails, file downloads
(where accuracy matters).
Example: Downloading a file TCP
makes sure every part of the file is received
correctly.
UDP (Fast but Unreliable) Like a Live
Video Call
When you do a video call , the data must
be fast.
If some words or frames are lost, it doesnt
resend them.
Speed is more important than accuracy.
Used for: Gaming, live streaming, video calls
(where speed matters).
Example: Playing PUBG UDP
ensures fast gameplay, even if some data is
lost.