Neustar audience targeting for display advertising
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Neustar offers IP intelligence solutions that allow companies to target digital advertising audiences based on the IP addresses of internet users. This provides geographic targeting capabilities down to the city/metro level as well as targeting by industry, business size, and other parameters. The document describes Neustar's IP database of 3 billion addresses globally, how custom targeting campaigns are created and run, reporting capabilities, and how IP targeting can reach audiences without cookies or individual tracking.
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Neustar audience targeting for display advertising
- 1. Were taking IP targeting to A place Its never been before. Local. Neustar 速 IP Intelligence Audience Targeting Solutions for Display Advertising
- 2. Neustar IP Intelligence Introducing an IP-intelligent way to reach target audiences, wherever they live, work and play. Neustar IP Intelligence (formerly known as Quova) has built an IP audience network that unlocks the potential of IP data, giving you a scalable and accurate solution for your targeted display advertising. What is an IP Address? An Internet Protocol (IP) address is a numerical label assigned to devices participating in a computer network.The IP address is used as an indicator of geographic location (geo-IP), determining approximately where an Internet user is located, useful for search results, geo-fencing, security, fraud detection and marketing. Businesses Small & Medium Businesses: Reach retail and other local businesses such as store chains, restaurants, auto dealerships, restaurants and more. B-to-B Enterprises: Reach specific companies by name and location. Industries Reach industries such as retail, banking and finance, health and medical, travel (including transportation and hospitality), restaurants, insurance, colleges and universities and political/ governmental institutions. @home vs. @work Understand where people are onboarding the Internet: Geographic: Target by country, state, city or metro area. Technographics: Target by various technographic variables like connection speed, connection type, carrier, domain and routing type. Reach Your Target Audience and Move Markets Target your creative messages and offers by location,industry and/or company IP Intelligence Offers Flexible Ways to Reach Your Local Audience LEARN & REFINE Neustar IP Intelligence Reaching Local Audiences is Simple with the Neustar IP Intelligence Solution ~3 billion IP addresses mapped worldwide! REPEAT IDENTIFY THE OPPORTUNITY Need to reach a target audience with a specific message SELECT TARGETING PARAMETER(S) Client reviews targeting parameters with Neustar staff to determine IP audience targets PROVIDE BANNER AD GRAPHIC Client provides Neustar staff with creative or ad tags WATCH Client receives campaign reporting and analytics weekly. Assess campaign success factors and refine for renewal Campaign impressions are run across the leading exchanges, optimizers and publishers, and optimized as appropriate
- 3. An Example of How It Works Whether youre an ad agency or a brand, give us your targeting parameters. Say youre a pharmaceutical company targeting a medical facility. We run your target set against our database of approximately 3 billion global IP addresses. From there we create a custom campaign and run the advertising end-to-end, complete with targeting and weekly metrics. Thanks to proprietary technology and our network geographers the really smart folks who make sense of all those numbers were able to interpret, categorize, verify and catalog IP addresses accurately and in real time.The result: an intelligent online advertising campaign to your target audience. Neustar can build custom IP analytics reporting on the location of a user and where he/she comes from a college campus, business, hotel, airport or conference center, you name it. Armed with better intelligence, you can make smarter business decisions. Privacy is Paramount IP targeting lets you reach scalable and targeted audiences without using cookies or tracking individual behaviors or usage patterns.The IP address does not contain personally identifiable information (PII). Its an anonymous way to aggregate the audiences you need, like students on a college campus, small businesses or employees of a large enterprise. Pricing Neustars IP Audience Targeting is a custom solution. Pricing is determined after we assess your IP targeting parameters and advertising goals. A Fresh Approach to Targeting with IP Intelligence For over a decade, weve been a leading provider of IP geolocation intelligence. Now you can use our solutions to reach your targets locally across the Internet by geographical area, business size, category and enterprise name, tapping key communities like business, travel, colleges, medical and political.Youll advertise more efficiently, reducing wasted effort. Contact Us Today LEARN how IP Intelligence can help you reach your most lucrative audiences. DISCOVER your numerous targeting options. CREATE a custom campaign. For more information, pricing or to launch a campaign, please contact us: US Sales +1.877.572.4581 sales-ipintel@neustar.biz EMEA Sales +31 (0)20 888 4530 sales-eu-ipintel@neustar.biz UK Sales +44 (0)11 897 10420 IP Analytics: The Power to Understand Your Audience B-to-B Enterprises Geographic Location @home vs. @work Enterprise Targeting Technographic Small & Medium Businesses Select Your Parameters And find the right market for your message Neustars IP Intelligence solutions have allowed Mediasmith to effectively reach the business community through small businesses and enterprise targeting. Combining scale and accuracy, these solutions are a valuable part of our targeting strategy. David L. Smith, CEO and Founder, Mediasmith
- 4. About Neustar Neustar Inc. (NYSE: NSR) is a global leader in data and analytics. Our technologies and the data they yield solve some of todays most pressing challenges, such as targeting consumers with relevant, real-time offerings and protecting organizations from security breaches and cyber-attacks. Neustar IP Intelligence helps to shape online advertising, power SEO, fight cybercrime and regulate digital content. We are the only full-service provider of IP intelligence with a team of analysts, customer technicians and developer advocates, all applying human IP to network IP. Learn more today at www.neustar.biz/ipintel.