Nevada Volunteers Social Media Presentation
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May 2009 presentation for Nevada Volunteers program focused on volunteering for non-profit organizations. Presentation includes overview of communications shift and highlighting some social media tools and examples.
Nevada Volunteers Social Media Presentation
- 1. Whats New in Media? 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 2. 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 3. 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 4. 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 5. But, dont worry 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 6. All media was new media at some point ≒ Newspapers/magazines ≒ Television ≒ Radio ≒ Internet 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 7. IBM forecasters are predicting a greater disruption in marketing in the next five years than weve seen in the past 50 years combined. 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 8. A SHIFT from a BROADCAST mechanism to a MANY-TO-MANY model, rooted in a conversational format between authors and people. 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 9. Broadcast Style 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 10. Broadcast Style 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 11. Many-to-Many Style 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 12. Genuine Conversation 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 13. DISCLAIMER: New media isn't a short-term project, an experiment, an event, a one-shot deal, or a quick fix. It's not something you throw money at, and using it doesn't guarantee success or influence. 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 14. You have a LOT of choices when it comes to new media: Geo-marketing RSS Feeds Blogs Mobile Microblogs PodCasting Wikis SMS Widgets Photo Social Sharing Networks Mashups Social Bookmarking Video Applications 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 15. 1. Strategy 2. Tactics 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 16. Weblog (Blog) A website that displays entries in reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and media related to its topic. 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 17. Weblog (Blog) 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 18. Weblog (Blog) 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 19. Weblog (Blog) 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 20. Weblog (Blog) 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 21. Weblog (Blog) 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 22. Tracking in the Blogosphere 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 23. Tracking in the Blogosphere 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 24. Twitter 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 25. Twitter 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 26. Listening to Twitter 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 27. Mobile Marketing/Text Messaging Text to be notified before a price change 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 28. Podcast/Videocast 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 29. Podcast/Videocast 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 30. Podcast/Videocast 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 31. Video 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 32. Video 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 33. Social Networks 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 34. Social Networks 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 35. Social Networks 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 36. Social Networks 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 37. Social Networks 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 38. Social Networks 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 39. Social Networks 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 40. Social Networks 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 41. Dataheads, rejoice! Online: 79% of U.S. adults online Avg 11 hours/week Blogging: More than 40 million blogs Cell Phones: 255 million users (84%), 50% using text messaging Video: 12 billion online video streams 68% have visited a social networking site (social networking is 4th among all Web activity) Only 25% of U.S. getting news from printed newspapers 27% of U.S. households have a DVR 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 42. 1. Strategy 2. Tactics 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 43. Making it Work Participate. Give people a reason to come back to you. Dont have to be boring. Create a community. Give people an opportunity to know you. Give people a reason to care. Create a relationship. Important to understand the technology. More important to understand the strategy. Extend your reach. Its not a build-it-they- will-come mentality. Integrated marketing is important. 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
- 44. Mike McDowell Account Executive Director of New Media mike@kps3.com 息 Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.