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New and Not So New Social Media Channels

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ConnectVA
ConnectVA

This document summarizes several social media platforms and provides recommendations for non-profit usage. It discusses the basics, primary audiences, best practices, and hidden features of Foursquare, Google+, Instagram, Pinterest. Foursquare allows location check-ins and tips. Google+ focuses on circles and integration. Instagram emphasizes mobile photo sharing. Pinterest functions as a virtual pinboard for images. The document recommends claiming business pages, using hashtags, asking questions, and video conferencing on these networks.

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New and Not So New Channels ConnectVA Social Media for Nonprofits Conference December 6, 2012 Kim Mahan Founder, Maxx Potential Co-Founder, IntelliGraph @kimmahan
New(er) Kids on the Block Who are they for? What do they do? Do I need to be managing these too?!?
US Usage Data
Evaluation Framework The basics Primary audience and usage Best practices Best kept secret/killer use case
Foursquare Basics Founded 2007, still private w/ IPO intentions Social network that lets you Check-in and share your location with others in your network Like Facebook Check In with a game layer Users can search a directory of businesses nearby or add new locations to the pool Businesses can offer specials to users that check-in, or special badges that people can earn Users can see other users that have checked in, and leave tips for other users Easy sharing to Facebook and Twitter
Interface Mobile Web
Audience From Foursquare (last updated September, 2012): 25 million people worldwide Over 3 billion check-ins Over a million businesses using the Merchant Platform 100+ employees in NY (HQ), San Francisco, and London From Factbrowser: Higher daily usage among Hispanics 60% of users are male 41% are between the ages of 25 and 34 80% of active users have made a decision based on a tip
Best Practices http://business.foursquare.com Claim your business (free) Share updates/photos (free) Offer specials, or get a window cling (free) Access analytics about check-ins (free) Advertising or offer custom badges (NOT free)
Best Kept Secrets/Killer Apps Their APIs Explore section is a great city guideexplore RVA!
Google Plus Basics Launched by Google in June 2011 Similar functionality to Facebook, plus integration with other Google tools, like Gmail and G-chat One-directional Follow allowed Concept of Circles for easy grouping of audiences Data incorporated into search relevancy algorithms
Interface
Audience From Google (last updated September, 2012): 400 million registered users 100 million active on a monthly basis From ReadWriteWeb: Early adopters of G+ have been mostly male, high concentration of engineers & developers (71.24%) The dominant age bracket (35%) is between 25 and 34 Amount of time spent is *significantly* lower than on other services like Facebook and Twitter There is higher usage while at work than at home (consider posting during the day)
Best Practices http://www.google.com/+/business/ Set up your brand page Think of it more like Twitter than Facebook Use good SEO techniques: names, places and keywords, and Bold your headlines and any keyword phrases to add SEO value (use *) Ask questions; great platform for dialogue and interaction
Best Kept Secrets/Killer Apps Hangouts!! Powerful and *free* videoconferencing capability
Instagram Basics Founded October 2010, sold to Facebook for $1BILLION in September 2012 Photo-sharing network that let you easily apply creative filters and effects to photos Started as iOS-only, added Android in Spring 2012 Open API has fostered many add-ons and viewer apps (ex: Pinstagram, Webstagram, Statigram, Photoflow) Easy sharing to Flickr, Facebook and Twitter Common to use hashtags, like twitter
Interface
Audience From Instagram (last updated July, 2012): More than 100 million photos have been uploaded 35+Million accounts have been created From Pew Research: Skewed heavily toward a younger (under 30) crowd Extremely popular among college students Usage is very difficult to measure through traditional means like Alexa, because there are so many interfaces, and the overlap with Facebook & Twitter
Best Practices http://business.instagram.com Business pages have been available for just over a month Custom URLs http://instagram.com/businessname Badges program for promoting from other sites
Best Kept Secrets/Killer Apps The Weekend Hashtag Project Awesome art, great way to be promoted
Pinterest Basics Founded March 2010, still private A social network that functions as a virtual pinboard Ability to follow individual boards or people, and to reshare content to your own feed and followers Users can choose Pin It from within their browser and add pictures, along with a link, to their boards Much of what is shared is product photos Visual crack major user interface innovation
Interface
Audience From Pinterest (sort of :) Reports vary: From 70% to as high as 90% are women Much broader age range: 25 54 20MM+ registered, 4MM+ Unique visits per day Above average income, interests are highly skewed toward fashion, food, home decor and crafts
Best Practices http://business.pinterest.com Great case studies available online (Allrecipes, Etsy, Jetsetter) Build your profile, custom URL pinterest.com/business Providing useful boards is key to driving interaction
Best Kept Secrets/Killer Apps Pin It to Win It! Promotions
Honorable Mentions Also worth your time: Other Questions???

More Related Content

New and Not So New Social Media Channels

  • 1. New and Not So New Channels ConnectVA Social Media for Nonprofits Conference December 6, 2012 Kim Mahan Founder, Maxx Potential Co-Founder, IntelliGraph @kimmahan
  • 2. New(er) Kids on the Block Who are they for? What do they do? Do I need to be managing these too?!?
  • 4. Evaluation Framework The basics Primary audience and usage Best practices Best kept secret/killer use case
  • 5. Foursquare Basics Founded 2007, still private w/ IPO intentions Social network that lets you Check-in and share your location with others in your network Like Facebook Check In with a game layer Users can search a directory of businesses nearby or add new locations to the pool Businesses can offer specials to users that check-in, or special badges that people can earn Users can see other users that have checked in, and leave tips for other users Easy sharing to Facebook and Twitter
  • 7. Audience From Foursquare (last updated September, 2012): 25 million people worldwide Over 3 billion check-ins Over a million businesses using the Merchant Platform 100+ employees in NY (HQ), San Francisco, and London From Factbrowser: Higher daily usage among Hispanics 60% of users are male 41% are between the ages of 25 and 34 80% of active users have made a decision based on a tip
  • 8. Best Practices http://business.foursquare.com Claim your business (free) Share updates/photos (free) Offer specials, or get a window cling (free) Access analytics about check-ins (free) Advertising or offer custom badges (NOT free)
  • 9. Best Kept Secrets/Killer Apps Their APIs Explore section is a great city guideexplore RVA!
  • 10. Google Plus Basics Launched by Google in June 2011 Similar functionality to Facebook, plus integration with other Google tools, like Gmail and G-chat One-directional Follow allowed Concept of Circles for easy grouping of audiences Data incorporated into search relevancy algorithms
  • 12. Audience From Google (last updated September, 2012): 400 million registered users 100 million active on a monthly basis From ReadWriteWeb: Early adopters of G+ have been mostly male, high concentration of engineers & developers (71.24%) The dominant age bracket (35%) is between 25 and 34 Amount of time spent is *significantly* lower than on other services like Facebook and Twitter There is higher usage while at work than at home (consider posting during the day)
  • 13. Best Practices http://www.google.com/+/business/ Set up your brand page Think of it more like Twitter than Facebook Use good SEO techniques: names, places and keywords, and Bold your headlines and any keyword phrases to add SEO value (use *) Ask questions; great platform for dialogue and interaction
  • 14. Best Kept Secrets/Killer Apps Hangouts!! Powerful and *free* videoconferencing capability
  • 15. Instagram Basics Founded October 2010, sold to Facebook for $1BILLION in September 2012 Photo-sharing network that let you easily apply creative filters and effects to photos Started as iOS-only, added Android in Spring 2012 Open API has fostered many add-ons and viewer apps (ex: Pinstagram, Webstagram, Statigram, Photoflow) Easy sharing to Flickr, Facebook and Twitter Common to use hashtags, like twitter
  • 17. Audience From Instagram (last updated July, 2012): More than 100 million photos have been uploaded 35+Million accounts have been created From Pew Research: Skewed heavily toward a younger (under 30) crowd Extremely popular among college students Usage is very difficult to measure through traditional means like Alexa, because there are so many interfaces, and the overlap with Facebook & Twitter
  • 18. Best Practices http://business.instagram.com Business pages have been available for just over a month Custom URLs http://instagram.com/businessname Badges program for promoting from other sites
  • 19. Best Kept Secrets/Killer Apps The Weekend Hashtag Project Awesome art, great way to be promoted
  • 20. Pinterest Basics Founded March 2010, still private A social network that functions as a virtual pinboard Ability to follow individual boards or people, and to reshare content to your own feed and followers Users can choose Pin It from within their browser and add pictures, along with a link, to their boards Much of what is shared is product photos Visual crack major user interface innovation
  • 22. Audience From Pinterest (sort of :) Reports vary: From 70% to as high as 90% are women Much broader age range: 25 54 20MM+ registered, 4MM+ Unique visits per day Above average income, interests are highly skewed toward fashion, food, home decor and crafts
  • 23. Best Practices http://business.pinterest.com Great case studies available online (Allrecipes, Etsy, Jetsetter) Build your profile, custom URL pinterest.com/business Providing useful boards is key to driving interaction
  • 24. Best Kept Secrets/Killer Apps Pin It to Win It! Promotions
  • 25. Honorable Mentions Also worth your time: Other Questions???