New Intro ValueMerge 2014-15
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This document discusses ValueMerge's services for catalyzing and coordinating business between innovative small and medium enterprises (SMEs) in the medical technology field. It provides an overview of ValueMerge's vision to pioneer medical technologies through open innovation from SMEs. The services offered include marketing, applications, implementations and training, and business catalyzing and coordination. The document outlines a 10 phase process for introducing an SME's services and solutions to the Turkish market and provides examples of ValueMerge's experience in projects coordinating medical technology businesses in Turkey.
New Intro ValueMerge 2014-15
- 1. Erengul Coskun www.valuemerge.com Introduction 1
- 2. 2 Vision Medical Technologies in the future will be pioneerd by the Open Innovations of Small Medium Enterprices in modular form Technical Perspectives Commercial Perspectives Clinical Perspectives 2
- 3. 3 Value Match is not enough between Clinical & Technical & Commercial Perspectives; You need the 3
- 4. 4 SERVICES Marketing Applications Implementations & Training & Workshops Business Catalyzing & Coordination Services In Medical Technologies Focus Innovative SMEs (Small Medium Enterprises) in Healthcare Clinical & Technical Research Institutions Relevant/side sector companies of Healthcare 4
- 5. 5 Business Catalyzing & Coordination Services In Medical Technologies Business Model Innovations New Markets Multidimensional Open Innovations Elegant Business Networking 5
- 6. 6 Marketing Applications Services In Medical Technologies Specific Value Proposition Unique Value Innovation Match & Merge 6
- 7. 7 Implementations & Training & Workshops Services In Medical Technologies Clinical Applications Intercultural ValueMerge in Business Hand-Over to Operational Marketing & Sales 7
- 8. 8 Healthcare Needs & Requests in TR Matched & Merged with Unique Value Proposition SME 1 SME 2 Pilot Academic Hospital(s) TR Sales & Operations based SME(s) TR Academic Hospital(s) Europe Value Merge Private Hospital(s) TR Value Merge Value Merge Value Merge Value Merge Value Merge Investor TR Investor Europe and/or Grant and/or Business Catalyzing & Coordination in Open Innovations 8
- 9. 9 Healthcare Needs & Requests in TR Matched & Merged with Unique Value Proposition SME 1 SME 2 Academic Hospital(s) TR Sales & Operations based SME(s) TR Public Hospital(s) TR Value Merge Innovative, Simplified, Effective Multidisciplinary Tailormade Healthcare Services Value Merge Value Merge Value Merge Value Merge Private Hospital(s) TR Value Merge Business Catalyzing & Coordination in Open Innovations 9
- 10. Steps to the Turkish Market 10 Phases Questions & Actions Content Action Holders Duration Phase 1 Pre-Research Who? Involved stakeholders in the project phases; target group profiles; competitors ValueMerge & SME 4 6 weeks (Total 30 hours charged consultancy) What? Clinical applications Why? Clinical, technical and commercial values; facts from the market Phase 2 Introduction Trip to Turkey How? When? How much? Interactieve discussions with the basic profile groups of the stakeholders in Turkey Interviewing to verify the Business & Marketing Plan inputs ValueMerge & SME 3 - 5 days Evaluation Go / No Go Decision making regarding the market penetration in Turkey according to the collaboration strategy , impressions and the gathered information from the market ValueMerge & SME(s) & Local Partner(s) ` Phase 3 Planning & Implementation Period Benchmarking Marketing plan PR plan Project plan Business plan Implementation plan ValueMerge & SME(s) 6-12 months (30 hours per month charged consultancy) Phase 4 Rollout Operations SMEs service becomes settled & operational in Turkish market ValueMerge & SME(s) & Local Partner(s) 12 - 36 months 10
- 11. 11 Know How Business & Project Coordination in Turkey in medical technologies ≒First-of-Kind Value Proposition House creation for Surgery Mobile X-Ray imaging systems Worldwide (In USA, UK, Ireland, The Netherlands, Germany, France, Italy, Spain, Greece, Japan, Singapore, Thailand etc.) Modular Training Programs for Surgery X-Ray imaging systems Worldwide Leadership of Image Quality Team for Surgery Mobile X-Ray systems General Application Management of HybOR (Hybrid Operating Room) solutions Sterilization Analysis of Hybrid Operating Rooms and the preparation of First-of-Kind HybOR Cleaning Protocols 11
- 12. 12 Know How (cont.) Applications of the First-of-Kind Flexible Movement solution for the ceiling mounted X-ray imaging system in Hybrid Operating room ≒First-of-Kind Integration Applications of the ceiling mounted X-Ray system and stand alone operating table Global Marketing for (X-Ray, MR, CT, US based) Quantitative SW analysis solutions Regional Marketing for (Turkey & Israel) CT, MR, PACS, RIS solutions R&D Experience in Telecommunication as First-of-Kind SW Production Environment Preparation and Activation in Turkey 12
- 13. 13 Entrepreneur & Intercultural Mentality 13
- 14. 14 Referance Projects Teledyne DALSA Professional Imaging Management Consultancy Workshop (completed) BMA Project Coordination in Turkey (on going) Machnet Business Coordination in Turkey (handed over in Phase 4) MobiHealth Business Coordination in Turkey (handed over in Phase 3) 14
- 15. 15 & Solution Partner 15