New Items - Constellation 2017
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Premium box will offer a limited edition ros辿 wine in January 2017. The dry style ros辿 is from California and will be available in 3L bag-in-box packaging. Ros辿 wine sales have increased 44% year-over-year, making it a hot category. The new ros辿 offering is expected to build on this growth trend.
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Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
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Race Affects Attitudes
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油
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
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From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9bChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage. Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
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The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.How to have difficult conversations
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC
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Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly. Artificial Intelligence, Data and Competition SCHREPEL June 2024 OECD dis...
Artificial Intelligence, Data and Competition SCHREPEL June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs
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New Items - Constellation 2017
- 1. SH IPPIN G JANUARY NEW LIMITED ED ITION R OS 1 . F i r s t P r e m B o x t o o f f e r a R o s 辿 2 . D r y s t y l e f r o m C A , 3 L & G o P a c k 3 . R o s 辿 i s H O T ! P r e m R o s 辿 + 4 4 %
- 2. FY18 INNOVATION New: A refreshing take on Americas favorite varietal from the #1 Premium Chardonnay brand Taste Profile: Delightful flavors of apple, pear and crisp citrus with a hint of effervescence Strong taste appeal and purchase intent with both core and competitive consumers Price: $12.99 Everyday/$11.99 Floor Shipping February 2017 in time for Spring/Summer season Full sell-in materials available January 2017 INTRODUCING NEW LIGHTLY EFFERVESCENT CHARDONNAY 1 1 Tragon Sensory Testing CLT Report (Core & Competitive consumers)
- 3. NEW! PAUL MASSON MANGO Profile: A delectable fusion of smooth tasting Paul Masson Brandy and the flavor of fresh juicy golden mango with soft tropical, floral notes Rationale: Mango continues to be a key flavor franchise among the AfAm demographic. AfAm targeted brands like New Amsterdam & Ciroc have recently launched Mango flavors: Mango is New Amsterdams fastest growing flavor*** Ciroc Mango was introduced on Oct. 2016 Key Features/Benefits: PMGA is the #2 Brandy with 1.9MM cs. sold* Its now 32nd largest Spirit (up from 36th in 2014)** PMGA flavors grew 25% by volume* Accounts/Region Targets: Target +95% Off-Premise, Urban markets Off Premise focus: Independent Retail, Retail Chains, Mass Merch Ship date: July 25th 2017 * Trade Channel Report L12M Oct 2016 **Adams *** IRI L52W data ending 10-02-2016
Editor's Notes
- #2: BBX First Premium Box brand to offer a Ros辿 A dry style from California, available in 3L and 500ml Go Pack. Ros辿 is HOT! Premium Rose growing double digits (+44%) A limited release Black Box Ros辿 leveraging this hot varietal trend If successful, will become a permanent sku FURTHER DETAILS: Accounts/Zone Targets: FY18 National Launch, all accounts Pricing: Line priced Vintage: 2015 Ship Date 3L: Jan 2017 / Ship Date Go-Pack: Feb 2017
- #3: This blend tested extremely well in consumer research and was strongly preferred by both Core and Competitive consumers. (Tragon Sensory Testing CLT Report) A robust sampling plan is in place to support the launch and drive trail & awareness
- #4: Continue to lead the category growth & build upon PMGAs success driven by Peach, Red Berry, Apple and Pineapple by recruiting new consumers, and maximizing our shelf space with a hot new flavor. Line-priced with all other PMGA flavors (Peach, Red Berry, Apple and Pineapple) Sizes available: 50mL / 200mL / 375mL / 750mL / 1.75L