New media advertising social media project
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This document discusses social media strategies for the clothing brand LAZYBONE. It describes LAZYBONE's products and positioning as a Taiwanese online store specializing in unique t-shirt and hoodie designs. It then analyzes LAZYBONE's Facebook page activities including promotions, customer engagement, and competitions. A SWOT analysis identifies strengths in design but also weaknesses in higher prices. Recommendations include more interactive fan activities and Facebook-exclusive discounts to strengthen the brand relationship.
New media advertising social media project
- 1. 1373823 LEEYUN New Media Advertising Social Media Project
- 2. 1373823 LEEYUN - What is LAZYBONE - LAZYBONE fan page - LAZYBONE's competitors - SWOT of LAZYBONE - Recommends for LAZYBONE -
- 3. 1373823 LEEYUN What is LAZYBONE "The Best T-shirt for you" "Create the unique and limited T-shirt for you" Made in Taiwan, Born in 2007. On-line store only Skull logo and soft color, fit and fine Main products are T-SHTRS, HOODIES, ONE-PIECE and few MEN'S WEAR
- 4. 1373823 LEEYUN LAZYBONE facebook fan page
- 5. 1373823 LEEYUN LAZYBONE facebook fan page's Promotional works Share new items info
- 6. 1373823 LEEYUN LAZYBONE facebook fan page's Informative works Share pictures of models or bloggers wearing LAZYBONE
- 7. 1373823 LEEYUN LAZYBONE facebook fan page's Personal works Explain the store running conditions of their official web store
- 8. 1373823 LEEYUN LAZYBONE facebook fan page's Interactive works Share their own design desk top monthly
- 9. 1373823 LEEYUN LAZYBONE facebook fan page's Interactive works Gifts for fans ! When their fans reach 80000 they had a gifts event It means that they will pick up 15 of those fans who shared their items on their own facebook and give those fans free gifts.
- 10. 1373823 LEEYUN LAZYBONE facebook fan page's Competitors CACO American wears CACO is a low price on-line American style wears store. They have 17000 likes which is much more than LAZYBONE. CACO also have their own design group.
- 11. 1373823 LEEYUN LAZYBONE facebook fan page's Competitors ANDEN HUD ANDEN HUD is a 100% MIT(Made in Taiwn) on-line women wears store. ANDEN HUD also own low prices and weekly new products.
- 12. 1373823 LEEYUN LAZYBONE facebook fan page's S.W.O.T. STRENGTHS LAZYBONE has their own design concepts which other competitors don't have. They has delicate designs and fancy appearance which are quite different from other on-line dress stores. WEAKNESS LAZYBONE's prices are higher than the average prices of on-line dress industry. Most of LAZYBONE product prices are over 1000NTD (~36000KRD) Their competitors like CACO and AUDEN HUD are cheaper, only cost 500NTD(~18000KRD). That is to say, LAZYBONE might lose the students customers.
- 13. 1373823 LEEYUN LAZYBONE facebook fan page's S.W.O.T OPPORTUNITIES In Taiwan, people now pay lots of attention to create personal style. Though the prices of LAZYBONE are expensive, customers are still want to own their products. It is LAZYBONE's design which attract customers THREATS Oversea brands on-line stores. Taiwanese love to shop in on-line stores of oversea brands. Such as ASOS(England, they provide free shipping), Abercrombie and Fitch(America, the most popular American style dress in Taiwan),even GMARKET(KOREA, owns thousands of Korean brands),etc.
- 14. 1373823 LEEYUN Recommends for LAZYBONE More Interactive activities with facebook fans LAZYBONE now still has a space within their customers. Despite they have special designs, customers are not close to the brand itself. Facebook fans only discounts Facebook fan page is now the most famous form of LAZYBONE. People meet their fan page more than official site. It will be helpful for LAZYBONE to apply some discounts for fans.