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New media drivers license final

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Shane McConnell

The document outlines a plan to increase ticket sales and fan engagement for the Detroit Lions by 8% within 3 years. It proposes improving the team website, launching a new advertising campaign focusing on a star player and last season's success, and increasing social media following through a targeted campaign. The budget outlines costs for Google ads, social media management, and website maintenance totaling $113,000 annually.

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New media drivers license final
Increase ticket sales Gain a larger following for the Detroit Lions
- Increase Ticket sales by 8% as well as merch sales - Maximize Detroit Lions social media outreach - Create an effective new advertising campaign - Improved website design for the Detroit Lions
Caucasian African- American Asian Other Gender Males Females Race
New media drivers license final
http://www.detroitlions.com New website design will include ticket prices and bundle deals on homepage with lowest priced tickets first.
New media drivers license final
Monthly Ad Budget Google ads, pay per click, other search engine ads $8,000. Social Media and webpage redesign one time fee of $5,000 Monthly revisions and maintenance for websites, ads, and social media pages - $ 1,000 Yearly total - $113,000
New ads will focus on Megatron and last years winning season (11-5-0)
#LetMeInTheLionsDen (free tickets) Big Idea Increase social media following Target audience Effective ad campaign Increase ticket sales by 8% within 3 years

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New media drivers license final

  • 2. Increase ticket sales Gain a larger following for the Detroit Lions
  • 3. - Increase Ticket sales by 8% as well as merch sales - Maximize Detroit Lions social media outreach - Create an effective new advertising campaign - Improved website design for the Detroit Lions
  • 6. http://www.detroitlions.com New website design will include ticket prices and bundle deals on homepage with lowest priced tickets first.
  • 8. Monthly Ad Budget Google ads, pay per click, other search engine ads $8,000. Social Media and webpage redesign one time fee of $5,000 Monthly revisions and maintenance for websites, ads, and social media pages - $ 1,000 Yearly total - $113,000
  • 9. New ads will focus on Megatron and last years winning season (11-5-0)
  • 10. #LetMeInTheLionsDen (free tickets) Big Idea Increase social media following Target audience Effective ad campaign Increase ticket sales by 8% within 3 years