New Media Marketing for Restaurants

Oct 19, 20100 likes501 views

Restaurants are leading the charge when it comes to New Media Marketing. Get some insight into how they are using the power of social interaction to increase business.

New Media Marketing

Chris Munz, Fishbowl Inc.
Twitter.com/thecmunzproject
#UCIdeas

New Media Marketing
Engagement

New Customer Acquisition

Fun!

Trust

Retention

Social Media is a fundamental shift in how we
communicate. It takes one to one
communication and turns it into
one to many.

Old Media Marketing

This does not mean you should ignore old media marketing!

New Media Marketing
eMarketing = relationship marketing

We don’t have a choice on whether we DO
eMarketing, the question is how well we DO it!

The value of a customer

Balancing new customer marketing activities with existing
customer activities is vital to a restaurant's success.

Relationship Marketing Game
Plan
• Communicate frequently

• Offer customer rewards

• Hold special events

• Build two-way communication

• Enhance your customer service

• Visit the trenches

• Ask for the customers feedback in-store
as well in the social space

How are restaurants creating Mobile

a relationship with New
Devices

Media? New
Media
Marketing
Social
Email
Media
Mobile
Devices

Email
New
Media
Marketing
Social
Email
Media

Is email really Social?
Mobile
Devices

New
Media
Marketing
Social
Email
Media

How are people sharing?

Connecting Facebook Fans to
Email databases
User
Signs In

Responds
and
Closed Becomes
Loop a Fan
Shares

Receive Fan Signs
Status Up for
Updates E-club

Connecting Facebook Fans to
Email databases

Mobile
Devices

New
Media
Marketing
Social
Email
Media

Social
Media

Mobile
Devices

New
Media
Marketing
Social
Email
Media

Mobile
Devices

A Fresh approach for your
Marketing PLAN!

What’s Working!

Restaurants are setup to take
advantage of this new way of
communicating!

Social media is the cheapest and most effective way to market through sites that attract attention and encourage sharing of content. It allows companies to directly engage with consumers to get feedback on products and services. With millions of active users increasing daily, social media is the best platform for marketing by introducing new products, building brand awareness through sharing, and facilitating direct interaction between companies and consumers to improve customer service. The top social media sites for worldwide marketing are Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, and Tumblr due to their large numbers of monthly active users.

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New Media Marketing for Restaurants

1. New Media Marketing Chris Munz, Fishbowl Inc. Twitter.com/thecmunzproject #UCIdeas

2. New Media Marketing Engagement New Customer Acquisition Fun! Trust Retention Social Media is a fundamental shift in how we communicate. It takes one to one communication and turns it into one to many.

3. Old Media Marketing This does not mean you should ignore old media marketing!

4. New Media Marketing eMarketing = relationship marketing We don’t have a choice on whether we DO eMarketing, the question is how well we DO it!

5. The value of a customer Balancing new customer marketing activities with existing customer activities is vital to a restaurant's success.

6. Relationship Marketing Game Plan • Communicate frequently • Offer customer rewards • Hold special events • Build two-way communication • Enhance your customer service • Visit the trenches • Ask for the customers feedback in-store as well in the social space

8. How are restaurants creating Mobile a relationship with New Devices Media? New Media Marketing Social Email Media Mobile Devices Email New Media Marketing Social Email Media

9. Is email really Social? Mobile Devices New Media Marketing Social Email Media How are people sharing?

10. Share with your NETWORKS! (SWYN)

12. Incentivize your loyal customers

13. Connecting Facebook Fans to Email databases User Signs In Responds and Closed Becomes Loop a Fan Shares Receive Fan Signs Status Up for Updates E-club

14. Connecting Facebook Fans to Email databases

15. Mobile Devices New Media Marketing Social Email Media Social Media

18. Smokey Bones Bar & Fire Grill

19. Smokey Bones Bar & Fire Grill

20. Mobile Devices New Media Marketing Social Email Media Mobile Devices

21. Location based Marketing trends?

25. Group Buying

26. A Fresh approach for your Marketing PLAN!

27. What’s Working! Restaurants are setup to take advantage of this new way of communicating!

28. Final Thoughts! •Cross Channel Promotion, what you do in one channel needs to be reflected in the other channels •Listening is key to building solid relationships with your guests •Be aware of your brand and how it is presented to your guests •Think outside the box, there is no right or wrong just a wrong for not trying it •Get others in your organization to participate •Use your loyal customer base to help promote your restaurants

29. Another Marketing Opportunity!

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