際際滷

際際滷Share a Scribd company logo

New Media Philosophy

Harshil Karia
Harshil Karia

The document discusses marketing strategies for new media. It emphasizes spreading content to add value and connect through conversations. It also stresses using research to inform products and understanding audiences. Additionally, it addresses using tools to gauge collective mindsets and insights to create a more holistic brand across online, offline and mobile channels.

1 of 14
2008 FoxyMoron www.foxymoron.org NEW MEDIA Marketing Solutions
In the NEW Media Its ALL about S p r e a d i n g the LOVE Adding EVERLASTING VALUE through content Connecting through Conversations 2008 FoxyMoron www.foxymoron.org
2008 FoxyMoron www.foxymoron.org
Its Also About Using to build Research into your Product So what does YOUR audience need? 2008 FoxyMoron www.foxymoron.org
BRAND = = Peoples COLLECTIVE THOUGHTS FEELINGS AND ACTIONS ABOUT A PRODUCT, SERVICE, PERSON, COMPANY, IDEA . 2008 FoxyMoron www.foxymoron.org
Tools that can be Used to Connect Through content Tools that help gauge Collective Mindsets del.icio.us
YOUR BRAND Content From Multiple Stakeholders + Innovation in Communication + Insights & Idea = A More Holistic Brand 2008 FoxyMoron www.foxymoron.org
Online + Offline + Mobile 2008 FoxyMoron www.foxymoron.org
(Actions that Matter) 2008 FoxyMoron www.foxymoron.org
Your Brand Goes Through Stages * * Original Image by CEO Teemu Arina / Dicole Oy. It has been modified 2008 FoxyMoron www.foxymoron.org
Your Consumer Wants to Stand for Something Let that something Be Your Brand 2008 FoxyMoron www.foxymoron.org
Be Foxy Make Your Consumers Life Better 2008 FoxyMoron www.foxymoron.org
Be Foxy Call Us 2008 FoxyMoron www.foxymoron.org
Pratik Gupta [email_address] +91 9920164489 Harshil Karia [email_address] +91 9820942851 2008 FoxyMoron www.foxymoron.org

More Related Content

New Media Philosophy

  • 1. 2008 FoxyMoron www.foxymoron.org NEW MEDIA Marketing Solutions
  • 2. In the NEW Media Its ALL about S p r e a d i n g the LOVE Adding EVERLASTING VALUE through content Connecting through Conversations 2008 FoxyMoron www.foxymoron.org
  • 4. Its Also About Using to build Research into your Product So what does YOUR audience need? 2008 FoxyMoron www.foxymoron.org
  • 5. BRAND = = Peoples COLLECTIVE THOUGHTS FEELINGS AND ACTIONS ABOUT A PRODUCT, SERVICE, PERSON, COMPANY, IDEA . 2008 FoxyMoron www.foxymoron.org
  • 6. Tools that can be Used to Connect Through content Tools that help gauge Collective Mindsets del.icio.us
  • 7. YOUR BRAND Content From Multiple Stakeholders + Innovation in Communication + Insights & Idea = A More Holistic Brand 2008 FoxyMoron www.foxymoron.org
  • 8. Online + Offline + Mobile 2008 FoxyMoron www.foxymoron.org
  • 9. (Actions that Matter) 2008 FoxyMoron www.foxymoron.org
  • 10. Your Brand Goes Through Stages * * Original Image by CEO Teemu Arina / Dicole Oy. It has been modified 2008 FoxyMoron www.foxymoron.org
  • 11. Your Consumer Wants to Stand for Something Let that something Be Your Brand 2008 FoxyMoron www.foxymoron.org
  • 12. Be Foxy Make Your Consumers Life Better 2008 FoxyMoron www.foxymoron.org
  • 13. Be Foxy Call Us 2008 FoxyMoron www.foxymoron.org
  • 14. Pratik Gupta [email_address] +91 9920164489 Harshil Karia [email_address] +91 9820942851 2008 FoxyMoron www.foxymoron.org