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New Media, Technology, and Museums: Who’s in Charge? - Jeff Tancil

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The document discusses the Tenement Museum's use of web development and digital strategies over time. It describes how the museum hired a "web guy" to capitalize on technology opportunities and collaborate across departments on projects like a virtual tour and digital art projects. While these initiatives were popular and mission-driven, having one person fill both web and IT roles became challenging. The museum later shifted to focus web efforts on marketing and making collections available online, though some projects lacked clear leadership. Ultimately, the web role moved to occasional consultation as the museum prioritized other areas with its resources.

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Web Development: Within the Museum and Beyond
Case Study: The Tenement Museum Stories of immigrants who lived in typical, 19 th Century tenement. Narrative, accessible approach to historic house Museum. 2008 “brick and mortar” visitors: 120,000 2008 “virtual visitors”: 500,000
The Web Guy… or
Tenement Museum: Why a web guy? Capitalize on tech and funding opportunities. Liaise with, and bring knowledge to, various departments. Double as “IT guy” Report to Vice President.
Case Study: A Virtual Tour Inter-departmental collaboration: education, curatorial and “web guy”. Web guy worked on content, interface and coding. Almost as popular as Virtual Tour of Graceland Useful to various audiences, including classroom.
Case Study: DARP TM funds creation of original, web-based art. Projects explore contemporary immigration. Mission-driven and multi-purpose. Expand audience/notion of history museum
Taking Stock: PROs: Open to new technology and different applications of it. Web guy driving projects… … but not working alone Well-trafficked, well-regarded web sites. CONs: Also the IT guy! Did institution try to do too much?
Shifting Role : Web as Marketing Is this the right home for the web? In current climate, many low-cost, potential high-impact vehicles (e.g. Facebook) CONTENT: as best marketing device—get noticed in a crowded field Regardless of department, need supervisors who are attuned to the medium’s possibilities.
Case Study: IOTME Bring collections online. Inter-departmental... … but no clear leader and no involvement of Education. And perhaps too involved/expensive.
… and then a Department Serve as point person to generate project. Bring in other departments. Foster collaborative environment. Focus on the Web/new media as part of Museum experience.
Case Study: From Ellis to Orchard Idea evolved organically over many years Education-oriented Collaborative Many stakeholders
Case Study: From Ellis to Orchard Most popular non-visit page on site SXSW award nominee Already used in classrooms around country. Steady flow of emails to Victoria.
The Move to Consultation Tenement Museum has great visitorship and need to raise money. Web moving to a less prominent role. Museum now focuses on critical, small-scale updates; web less prominent.
Opportunity to work with variety of institutions. See different approaches to integrating web personnel: own department to consultant aiding small staff. Regardless of approach, good to have someone (perhaps consultant) who is cognizant of and sensitive to organization’s needs, constraints and content AND the possibilities of the web. The Move to Consultation

More Related Content

New Media, Technology, and Museums: Who’s in Charge? - Jeff Tancil

  • 1. Web Development: Within the Museum and Beyond
  • 2. Case Study: The Tenement Museum Stories of immigrants who lived in typical, 19 th Century tenement. Narrative, accessible approach to historic house Museum. 2008 “brick and mortar” visitors: 120,000 2008 “virtual visitors”: 500,000
  • 4. Tenement Museum: Why a web guy? Capitalize on tech and funding opportunities. Liaise with, and bring knowledge to, various departments. Double as “IT guy” Report to Vice President.
  • 5. Case Study: A Virtual Tour Inter-departmental collaboration: education, curatorial and “web guy”. Web guy worked on content, interface and coding. Almost as popular as Virtual Tour of Graceland Useful to various audiences, including classroom.
  • 6. Case Study: DARP TM funds creation of original, web-based art. Projects explore contemporary immigration. Mission-driven and multi-purpose. Expand audience/notion of history museum
  • 7. Taking Stock: PROs: Open to new technology and different applications of it. Web guy driving projects… … but not working alone Well-trafficked, well-regarded web sites. CONs: Also the IT guy! Did institution try to do too much?
  • 8. Shifting Role : Web as Marketing Is this the right home for the web? In current climate, many low-cost, potential high-impact vehicles (e.g. Facebook) CONTENT: as best marketing device—get noticed in a crowded field Regardless of department, need supervisors who are attuned to the medium’s possibilities.
  • 9. Case Study: IOTME Bring collections online. Inter-departmental... … but no clear leader and no involvement of Education. And perhaps too involved/expensive.
  • 10. … and then a Department Serve as point person to generate project. Bring in other departments. Foster collaborative environment. Focus on the Web/new media as part of Museum experience.
  • 11. Case Study: From Ellis to Orchard Idea evolved organically over many years Education-oriented Collaborative Many stakeholders
  • 12. Case Study: From Ellis to Orchard Most popular non-visit page on site SXSW award nominee Already used in classrooms around country. Steady flow of emails to Victoria.
  • 13. The Move to Consultation Tenement Museum has great visitorship and need to raise money. Web moving to a less prominent role. Museum now focuses on critical, small-scale updates; web less prominent.
  • 14. Opportunity to work with variety of institutions. See different approaches to integrating web personnel: own department to consultant aiding small staff. Regardless of approach, good to have someone (perhaps consultant) who is cognizant of and sensitive to organization’s needs, constraints and content AND the possibilities of the web. The Move to Consultation