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The Relationship
     New Product Development
                   AJ GUINTO
ï‚—   You are the company

      Company




The Company
ï‚—   The Heart is the relationship that you
    have to keep with..
      Company
                     Profitability




The Company on Innovation
Imperative
ï‚—   Your client (The Woman)

      Company                       Customer
                    Profitability




            The Relationship
ï‚—   Before you make any move, you ask
    yourself, do I have the budget for it?
      Budget




Budgeting For New Product
Development
ï‚—   Am I Responsible Enough?

      Budget




      Organization

Organizing New Product
Development
Budget




                 BF & GF
  Organization

Managing The Development
Process
ï‚—   You Consult with Others
          Interact With Others




                           BF & GF



Managing The Development
Process: Idea Generation
ï‚—   Think Twice!
          Interact With Others




                            BF & GF

          Creativity Techniques
Managing The Development
Process: Idea Generation
ï‚—   Think Twice!
          Interact With Others




                        ENGAGEMENT

                            BF & GF

          Creativity Techniques
Managing The Development
Process: Concept Development
ï‚—   Plan Your Approach!


                   Market Strategy




                   ENGAGEMENT

                      BF & GF



Managing The Development
Process: Concept To Strategy
ï‚—   Is It Worth it?

                      Business Analysis
                      Market Strategy




                      ENGAGEMENT

                         BF & GF



Managing The Development
Process: Concept To Strategy
ï‚—   Buy The Ring>Give The Ring> Propose!




                  ENGAGEMENT

                    BF & GF
                               Product


Managing The Development Process:
Development To Commercialization
ï‚—   Buy The Ring>Give The Ring> Propose!

                                         adoption




                  ENGAGEMENT

                    BF & GF
                               Product



The Consumer: Adoption Process
adoption




         MARRIAGE

        ENGAGEMENT

          BF & GF
                     Product



New Product Development
adoption




         MARRIAGE

        ENGAGEMENT

          BF & GF
                     Product



New Product Development
adoption


          FAMILY

         MARRIAGE

        ENGAGEMENT

          BF & GF
                     Product



New Product Development
adoption
         RETIREMENT

           FAMILY

         MARRIAGE

        ENGAGEMENT

          BF & GF
                      Product



New Product Development
DEATH
                                adoption
        GROWING OLD

          FAMILY

         MARRIAGE

        ENGAGEMENT

          BF & GF
                      Product



New Product Development
Company                   Customer
          Profitability




New Product Development:
  Innovation Imperative

More Related Content

New product development

  • 1. The Relationship New Product Development AJ GUINTO
  • 2. ï‚— You are the company Company The Company
  • 3. ï‚— The Heart is the relationship that you have to keep with.. Company Profitability The Company on Innovation Imperative
  • 4. ï‚— Your client (The Woman) Company Customer Profitability The Relationship
  • 5. ï‚— Before you make any move, you ask yourself, do I have the budget for it? Budget Budgeting For New Product Development
  • 6. ï‚— Am I Responsible Enough? Budget Organization Organizing New Product Development
  • 7. Budget BF & GF Organization Managing The Development Process
  • 8. ï‚— You Consult with Others Interact With Others BF & GF Managing The Development Process: Idea Generation
  • 9. ï‚— Think Twice! Interact With Others BF & GF Creativity Techniques Managing The Development Process: Idea Generation
  • 10. ï‚— Think Twice! Interact With Others ENGAGEMENT BF & GF Creativity Techniques Managing The Development Process: Concept Development
  • 11. ï‚— Plan Your Approach! Market Strategy ENGAGEMENT BF & GF Managing The Development Process: Concept To Strategy
  • 12. ï‚— Is It Worth it? Business Analysis Market Strategy ENGAGEMENT BF & GF Managing The Development Process: Concept To Strategy
  • 13. ï‚— Buy The Ring>Give The Ring> Propose! ENGAGEMENT BF & GF Product Managing The Development Process: Development To Commercialization
  • 14. ï‚— Buy The Ring>Give The Ring> Propose! adoption ENGAGEMENT BF & GF Product The Consumer: Adoption Process
  • 15. adoption MARRIAGE ENGAGEMENT BF & GF Product New Product Development
  • 16. adoption MARRIAGE ENGAGEMENT BF & GF Product New Product Development
  • 17. adoption FAMILY MARRIAGE ENGAGEMENT BF & GF Product New Product Development
  • 18. adoption RETIREMENT FAMILY MARRIAGE ENGAGEMENT BF & GF Product New Product Development
  • 19. DEATH adoption GROWING OLD FAMILY MARRIAGE ENGAGEMENT BF & GF Product New Product Development
  • 20. Company Customer Profitability New Product Development: Innovation Imperative