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This document outlines the marketing strategy for a new deodorant product called Cool Max (Pak). It discusses segmentation targeting people in Pakistan between middle age and income. It will be sold in 200ml packs for 180 rupees with attractive designs and flavors. It will be placed in major supermarkets and promoted through various media like newspapers, television, billboards and social media as well as trial bottles and exhibitions.
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See event here: https://mugs.marketo.com/events/details/marketo-nordics-mug-presents-discover-how-grundfos-leverages-ai-to-create-multilingual-journey-specific-content-using-magnity/Personal Brand Exploration WWWWWWWWWWWW
Personal Brand Exploration WWWWWWWWWWWWwesleybartlett23
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My name is Wesley Bartlett and I am a student at Full Sail University in the Sports Marketing and Media Program
From Feed to Stories to Reels How Instagram Drives Event Success
From Feed to Stories to Reels How Instagram Drives Event SuccessLuanWise
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Presentation at International Confex, February 2025new product lucnched
- 3. COVER PAGE:
- 5. DONT WORRY ABOUT IT WE HAVE THE BEST SOLUTION FOR YOUR PROBLEMS!!!!!!...... .....
- 6. BRINGING FRESHNESS IN YOUR LIFE!!! COOL MAX (PAK)..
- 8. SEGMENTATION: Geographic Pakistan Urban & Rural Demographic Middle age Male/Female Middle to high Income group Working professional
- 10. Marketing Max Our product will be offered 200ML pack. The design of our product would Be Attractive. This product would be consisting of Different type of flavor like: Ice, Rose etc. Our packing would be attractive And the bottle would be made of Metal.
- 11. PRICE: The Product COOL MAX Would be introduced in market at 180 RS ONLY. The margin of 10% would kept for wholesaler And margin of 25% would kept for retailers.
- 12. Place: Our Product Would be launch in Super Markets in Pakistan. like Imtiyaz,Makro, Metro, Naheed store & Chase UP etc. METRO MEKRO CHASE UP
- 13. PROMOTION Newspaper Magazine Internet ads Television Bill boards Brouchers Social network sites Promotions events Exhibitions Our promotion strategy would be include promoting product By providing deodorant in small bottles for trial purpose. (Only in selected store).