New public relations - how technology influenced business communication
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My presentation from 9th International Scientific Conference at Faculty of Management, Cracow University of Economics, May 2017 in Cracow. I describe technologies and trends, which influenced public relations the most. I also show the differences between the old PR and the new PR.
New public relations - how technology influenced business communication
- 1. NEW PR - HOW TECHNOLOGY INFLUENCED BUSINESS COMMUNICATION ANNA MIOTK, PHD THE CARDINAL WYSZYSKI UNIVERSITY IN WARSAW 9TH INTERNATIONAL SCIENTIFIC CONFERENCE OF FACULTY OF MANAGEMENT CRACOW UNIVERSITY OF ECONOMICS 1ST JUNE, 2017
- 2. 4 MAIN ISSUES OF THIS PRESENTATION CONTENTS Technological changes Media trends Shift in business communication models The old and the new PR
- 6. FASTER BROADBAND INTERNET TECHNOLOGY DEVELOPMENT
- 7. CHEAPER COSTS OF ACCESS CLOUD COMPUTING
- 8. INTERNET IS IMPORTANT MEDIUM GLOBAL PENETRATION OF INTERNET INCREASES
- 9. CRISIS OF TRADITIONAL MEDIA CHANGES IN THE MEDIA MARKET
- 10. SOCIAL MEDIA INCREASES DEVELOPMENT OF SOCIAL ADVERTISING
- 11. PARTICIPATION CULTURE CONSUMER BECOMES PROSUMER Content sharing Help Discussion Clearness Being human Being authentic Possibility to influence others
- 12. CHANGES IN BUSINESS COMMUNICATION MODEL
- 13. CONSUMERS INTERACT WITH BRANDS INDIRECT CONTACT Brands representatives communicate with consumers indirectly Decisions consultations Client service Crises and crises
- 14. COMPANY BECOMES AN EDITOR OWNED MEDIA
- 15. DONEC QUIS NUNC VIRTUAL CONTACTS, TEAM WORK AND ANALYTICS CONTACTS TEAMWORK ANALYTICS
- 16. DAVID MEERMAN SCOTT THE OLD AND THE NEW PR Old PR New PR Buzz traditional media traditional media and social media Communication with the consumer press releases social media and taking part in consumers' discussions Issues only important ones different, but connected with organization's activity Contents of press releases experts' quotes searching for in鍖uencers' support Language Industry jargon simplicity and intelligibility Evaluation press coverage diverse analytical tools Difference between PR and marketing clear unclear
- 17. DONEC QUIS NUNC
- 18. BUT HAS EVERYTHING REALLY CHANGED?
- 19. RELATIONSHIPS STILL IMPORTANT REAL PRESENCE BUILDS PERSONAL CONTACT