際際滷

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By 
guruprasad
The Textile industry occupies a unique place in our country. One of the 
earliest to come into existence in India, contributes to nearly 30% of the total 
exports and is the second largest employment generator after agriculture. 
Today, India's textile sector comprises four important segments: 
Modern textile mills 
Independent Power looms 
Handlooms 
 Garments
 The Karnataka Handlooms Development Corporation Limited 
(Khdcl) Established in the year 1975 under the Companies Act. 
 To uplift the socio-economic conditions of 13000 handloom 
weavers of Karnataka. 
 Karnataka is one of the leading states in production of cotton. 
 They have 55 outlets country wide.
 Soham shirts 
 Printed silk sarees 
 Traditional silk sarees 
 Cotton bed linens 
 Cotton durries 
 Kitchen/Table linens
 Quality 
 Eco-friendly 
 Socially responsible
 New Delhi 
 Rajasthan 
 Andhra Pradesh 
 Uttar Pradesh 
 West Bengal 
 Maharashtra
STRENGHT: 
 Purely handloom 
 good sources of raw materials 
 Fully undertaken by Government 
 More employment opportunity to weavers 
WEAKNESS: 
 Highly dependent on cotton 
 Production cost is high
OPPURTUNITIES: 
 They can export globally 
 Shifting towards branded readymade garment 
 Growth rate of domestic textile industry 
THREATS: 
 Stiff competition from power loom industry 
 Availability of similar products 
 To balance demand and supply
KHDCL does not have a online selling portal, they are using the social 
media only to show their products and offers that are currently 
running. Instead they could have entered online marketing. 
CAUSES: 
 Less awareness in target customers 
 Continuous maintenance cost 
 Bad product or service may go viral
As per alexa.coms world ranking of websites: 
S.No Name of the site Online selling Global Rank as per 
alexa.com 
1 Khdcltd.com NO 56,52,644 
2 Cooptex.com NO 34,76,518 
3 Apcofabrics.com YES 17,15,242 
So KHDCL can enter online market for better market and awareness as 
from above table we can see that apco having a online selling has better 
rank and awareness.
khdcl

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khdcl

  • 2. The Textile industry occupies a unique place in our country. One of the earliest to come into existence in India, contributes to nearly 30% of the total exports and is the second largest employment generator after agriculture. Today, India's textile sector comprises four important segments: Modern textile mills Independent Power looms Handlooms Garments
  • 3. The Karnataka Handlooms Development Corporation Limited (Khdcl) Established in the year 1975 under the Companies Act. To uplift the socio-economic conditions of 13000 handloom weavers of Karnataka. Karnataka is one of the leading states in production of cotton. They have 55 outlets country wide.
  • 4. Soham shirts Printed silk sarees Traditional silk sarees Cotton bed linens Cotton durries Kitchen/Table linens
  • 5. Quality Eco-friendly Socially responsible
  • 6. New Delhi Rajasthan Andhra Pradesh Uttar Pradesh West Bengal Maharashtra
  • 7. STRENGHT: Purely handloom good sources of raw materials Fully undertaken by Government More employment opportunity to weavers WEAKNESS: Highly dependent on cotton Production cost is high
  • 8. OPPURTUNITIES: They can export globally Shifting towards branded readymade garment Growth rate of domestic textile industry THREATS: Stiff competition from power loom industry Availability of similar products To balance demand and supply
  • 9. KHDCL does not have a online selling portal, they are using the social media only to show their products and offers that are currently running. Instead they could have entered online marketing. CAUSES: Less awareness in target customers Continuous maintenance cost Bad product or service may go viral
  • 10. As per alexa.coms world ranking of websites: S.No Name of the site Online selling Global Rank as per alexa.com 1 Khdcltd.com NO 56,52,644 2 Cooptex.com NO 34,76,518 3 Apcofabrics.com YES 17,15,242 So KHDCL can enter online market for better market and awareness as from above table we can see that apco having a online selling has better rank and awareness.