New retail idea and business model
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new retail idea info graphic- do it yourself beauty shop, business model, target group, services, need gap analysis
New retail idea and business model
- 1. BY—ANJALI MEHTA(PGDM2/1504) RMS INDIVIDUAL ASSIGNMENT:NEW RETAIL IDEA INFOGRAPHICS DO IT YOURSELF (DIY PERSONAL CARE SHOP)
- 2. NEW RETAIL IDEA TARGET GROUP RETAIL OFFERINGS NEED GAP ANALYSISNEW RETAIL IDEA TARGET GROUP  18-50 years women  Inner beauty naïve: Believer of in- ner natural beauty  Holistic approach: Adopts a holistic outlook to personal care rather than depending on chemical based prod- ucts like cosmetics  Seeking control: Want to gain con- trol over the things that goes not on- ly into her mouth but what is ap- plied on her body  Time Bound: But does not have the time to go to par- lors regularly for personal care  DIY personal care shop  Based upon Do it yourself concept. It is a unique retail shop where in cus- tomers will get personal assistance for their personal care issues from ex- perts about the best DIY method for them.  Under the same roof they can get the detailed procedure and all the ingredi- ents for that method of high quality.  Our trained staff will help them to get those ingredients in right amount and will also give the demo of how to make the product if required. BRAND LOGO BRAND NAME: DIY TAGLINE: Do it your- self while we tell you the best way REASONS FOR CHOOSING THIS IDEA: There is a shift towards natural in- gredients and people want to gain control over the things they apply on their body. HIGHEST QUALITY INGREDIENTS BODY CARE EXPERT SUGGESTIONS POCKET FRIENDLY PRICESPERSONAL ASSISTANCE MONTHLY BODY CARE MAGAZINE NEED GAP ANALYSIS Due to the changing lifestyle of the women there is need for methods such as DIY for personal care that can save their time and are convenient. Demand for natural products and great- er knowledge of what goes to make a product is increasing. FULFILMENT DIY shop provides personal care expert suggestions to solve their problems. Help them to get high quality ingredi- ents under one roof with personal assis- tance on making the product. Hence, saving their time, efforts & money, giv- ing them control over ingredients also.
- 3. BUYERS PERSONA CUSTOMER JOURNEY MAP STRATEGIES TO CREATE COMPETITIVE ADVANTAGE Personal attention and high ingredient quality is our USP served on the platter of DIY that fits into the need of today’s women hectic lifestyle and urge for natu- ral beauty.  Customers get expert advice for their personal care problems Complete body care complemented by pocket care  DIY solutions save their time of going to parlour Save efforts and time for finding the correct ingredients & DIY method details Feel the need for embracing their natural beauty and adopting DIY methods due to time pressed schedule and increasing usage of chemicals in personal care products. Search online for DIY and see our website and/or see the ad- vertisement for DIY personal care shop Visit our store or website for more details. Get an appointment with body care expert and dis- cuss their issues Get the right DIY solution. We help them choose the best ingredients and guide them the procedure for DIY Customers place the order Customers get monthly person- al care magazine on subscrip- tion Customers share their expe- rience or feedback with us  Aradhya, 28 years  Working in telecom industry  Single , stays alone  Fond of going to parties and clubs with her friends  Like to experiment with new hair styles  But have low hair density and no shine  Want voluminous & shiny hairs  Radhika, 20 years  B.Tech (CS) final year  Prefer home remedies over cos- metics for her face  Looking for a cos t effective and long term solution for her acne problem  Does not want to use harsh chemical ointments  Madhavi, 37 years  Housewife, have two kids  Does not get time to go to par- lour for regular massages due to household chores  Looking for natural home made quick face packs and gels for massage  But does not know what to apply and how to make such products
- 4. BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS ï‚· Raw materi- al suppliers ï‚· Personal care ex- pert ï‚· Website developers ï‚· Delivery partners ï‚· We source and bring you the purest ingredients for DIY that embody your natural beauty with personal assistance from body care ex- perts. ï‚· Helping cus- tomers to choose best ingredi- ents ï‚· Providing DIY meth- ods for problems ï‚· Focus on providing DIY solutions for complete body care to customers ï‚· High quality ingredi- ents ï‚· Personal attention ï‚· 18-50 years wom- en ï‚· Believer of inner natural beauty ï‚· Spend time on her- self by adopting a holistic lifestyle to look good. ï‚· Want to gain con- trol over the things that goes not only into her mouth but what is applied on her body ï‚· Trained staff ï‚· Raw material ï‚· Body care expert ï‚· Website ï‚· Physical retail shop ï‚· Home delivery ï‚· Body care blogs ï‚· Raw material cost ï‚· Personal care expert charges ï‚· Website development & maintenance ï‚· Retail operation cost ï‚· Staff salary ï‚· Sales ï‚· Offline & online subscription for monthly per- sonal care magazine ï‚· Body care expert consultancy fee