This document discusses new rules for selling to busy prospects. It notes that prospects have little time and can quickly change priorities. It recommends using a "SNAP" approach: keep communications simple, invaluable, aligned with priorities, and focused on the priority or "go zone". The SNAP approach minimizes options and complexity in communications. It also suggests identifying "trigger events" that make prospects more open to meeting and providing value before asking for prospects' time.
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New rules for selling to crazy busy prospects
1. The New Rules for Selling
to Crazy-Busy Prospects
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息 Jill Konrath, 2010 | SellingtoBigCompanies.com | 651-429-1922 | jill@sellingtobigcompanies.com
2. SNAP! The New Rules of Selling
息 Jill Konrath, 2010 | SellingtoBigCompanies.com | 651-429-1922 | jill@sellingtobigcompanies.com
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息 Jill Konrath 2010 | www.SnapSelling.com