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Editor's Notes

• #18: Pause to review Tweets
• #19: the problem here is what to do with all these tools - and more.
• #22: Remember this scene?
• #23: Remember this scene?
• #24: So, I theoretically know what I’m talking about in Social Media Many so called experts out there - all self proclaimed as there are not certifications At issue is know what to do with the tools once in your hand
• #25: Two issues 1. To hesitant to enter the game 2. Entering headlong and not having an action plan to do it Results - wasting a LOT of time and effort
• #26: Two issues 1. To hesitant to enter the game 2. Entering headlong and not having an action plan to do it Results - wasting a LOT of time and effort
• #27: Now - when it comes to RULES - I choose that term with some hesitation
• #31: The problem here is 40 minutes long - Upcoming Social Networking Seminar=9 hours
• #32: Now - let’s look at the OLD RULES
• #33: If you wanted to get your message to the customer you had to go through the gate keepers
• #34: Mass Media
• #35: Now - let’s look at the OLD RULES
• #36: Now - let’s look at the OLD RULES
• #37: Now - let’s look at the OLD RULES
• #38: Now - let’s look at the OLD RULES
• #39: Now - let’s look at the OLD RULES
• #40: Interruption Based - Stop what you wanted to do to see annoying things
• #41: Outbound Advertising - Boosting about what you are or have
• #42: If you can engage them in something they like - they give you feedback They then broadcast what they like to others
• #43: If you can engage them in something they like - they give you feedback They then broadcast what they like to others
• #44: If you can engage them in something they like - they give you feedback They then broadcast what they like to others
• #46: See how exciting it is to simply read that? Now compare it with the passion of a VIDEO Which will have more impact?
• #47: Tested Results
• #48: In order to make it all work - these are the fundamentals you need to work out We will detail this in this first class more than the last two classes - MOST IMPORTANT PART
• #49: Once you’ve developed that message - Then design/structure your web presence to reflect that
• #50: This will be the foundation base from which to launch your efforts We will cover some very basic elements of this
• #51: You need to educate yourself on the tools Create a Tool Kit Combo to best get your message out there and establish yourself YOU CAN’T USE THEM ALL - Cherry Pick from the assortment
• #52: Get wet! Jump In and begin establishing your grubstake in the Wild!
• #63: Building buyer personas 1 step probably the single most important thing you will do in creating your marketing and PR plan. Need to develop a marketing plan to reach each one
• #64: Soccor Moms Joe the Plumber NASCAR Dads Security Moms
• #65: For each type of buyer develop a personal profile What are their goals, aspirations, problems? What media do they rely on for answers to problems? If you were Starbucks, what would you be marketing?
• #66: For each type of buyer develop a personal profile What are their goals, aspirations, problems? What media do they rely on for answers to problems?
• #67: For each type of buyer develop a personal profile What are their goals, aspirations, problems? What media do they rely on for answers to problems?
• #68: For each type of buyer develop a personal profile What are their goals, aspirations, problems? What media do they rely on for answers to problems?
• #69: For each type of buyer develop a personal profile What are their goals, aspirations, problems? What media do they rely on for answers to problems?
• #70: For each type of buyer develop a personal profile What are their goals, aspirations, problems? What media do they rely on for answers to problems?
• #71: For each type of buyer develop a personal profile What are their goals, aspirations, problems? What media do they rely on for answers to problems?
• #72: For each type of buyer develop a personal profile What are their goals, aspirations, problems? What media do they rely on for answers to problems?
• #76: Notice who our target client is? Is he dressed right? Does the text speak to his problems or needs? Where does the click land him?
• #77: The typical website is a -one size fits all Organized around the company’s products, services Not by categories corresponding to the buyers persona
• #80: You should develop an editorial plan to reach your buyers with focused content IN MEDIA THAT THEY PREFER
• #81: This does NOT mean you have to redesign your entire site I hopefully will not require a redesign or your architecture - if it’s easy to control content
• #82: Create links to these pages and leave the rest of the site alone.
• #83: High school student who is a varsity athlete and candidate for admission
• #84: High school student who is a varsity athlete and candidate for admission
• #86: At the same time develop pages for parents of high school students who are considering the school Deal with financial aid and safety on campus Consider an editorial plan for each persona
• #89: At conclusion - Tweet up thoughts on how important this can be for your business or organization Comments - verbal
• #93: Each candidate tapped into what they felt people wanted - spoke their language - won!
• #94: Each candidate tapped into what they felt people wanted - spoke their language - won!
• #95: Volvo - Safety Lexus? Dodge? Honda?
• #97: .TV is going to go huge and just getting started The merger of TV and Internet is happening at lightening speed. The world of the talkies is now here full force