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New Years Resolution Bad Word Blog '10

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douglasgould

This document outlines a New Year's resolution to ban certain words that confuse or have negative connotations, even when used in discussions of important issues. It argues that words related to topics like poverty, abortion, and gun control leave a bad taste and hinder effective communication. The resolution is to help organizations find alternative words to resonate better with the public and give important causes more opportunity to create positive change.

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Our New Years Resolution is to
BAN BAD WORDS
Were not talking about potty mouth or slang
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Good Issues, Bad Words We mean words that confound or confuse -- words that have too much baggage
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poverty abortion day care gun show loop hole healthcare reform learning disability basic skills stackable credentials developmental education domestic violence remedial education
There are good intentions behind these words
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But the words leave a bad taste in peoples mouths
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So in 2010, we plan to fight back
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And help you find the words
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that resonate with the public
Lets change how we communicate
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And give good causes an opportunity to make real change
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Heres to a happy and healthy New Year!
From all of us at Douglas Gould & Company www.douglasgould.com
Communications for Change
Visit our Bad Words blog for the latest bad word bust badwordsblog.wordpress.com

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New Years Resolution Bad Word Blog '10