The document discusses integrating social media like Facebook into existing organizational goals and departments. It recommends defining objectives and benchmarks to measure, like developing mobile applications, and integrating social media clicks into mobile conversions. Brand promises and value propositions should provide management reports to add value and allow for forecasting.
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1. Integrating social into existing organizational and departmental goals
2. Integration
3. Define an Objective and Measure a Benchmark. For example; mobile applications.
4. Brand Promise / Providing value adding management reports
5. Value Proposition / Forecasting
6. Integrating social click into mobile conversion
7. Facebook