際際滷

際際滷Share a Scribd company logo
New York Times VR
Claudia Articek 10/24/2016
NYTs Revenue drops
Source:
https://www.statista.com/s
tatistics/192907/advertisin
g-revenue-of-the-new-york
-times-company-since-200
6/
And
https://www.statista.com/s
tatistics/192848/revenue-o
f-the-new-york-times-com
pany-since-2006/
2
VR Revenue will increase
Source:
https://www.statista.com/s
tatistics/426276/virtual-rea
liy-revenue-forecast-world
wide/
3
History
September 18, 1851
First New York Times
was published
4
164 years and
117 Pulitzer
Prizes later
November 5, 2015
NYT launches NYT VR
What is NYT VR?
 See for yourself! Put yourself at the center of our
stories in an immersive virtual-reality experience.
5
What is NYT VR?
 Storytelling in VR
 App available IOs and Android
 For free
 Sponsored by IBM
6
App Content
7
Big Stories VR films Transportive
Content
8
9
10
11
12
Assessment of Experience
Technical
 In early videos the font is elliptic
 Calibrating problems -> dizzy feeling
 Professionell stitching
Aesthetic
 Simple to use
 Interesting stories
 Short videos
13
Overview of Team
New York Times Magazine editor in chief Jake Silverstein:
The companys VR team operates like a startup inside the
New York Times
14
Competition and Money
 Other news organizations will join (USA TODAY, ABC News)
 They want to diss banner ads
 Branded videos shall bring money
15
Thank you!
16
Ad

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New York Times VR - Claudia Articek