際際滷

際際滷Share a Scribd company logo

News Release Template

April Stewart
April Stewart

The press release announces that Acme Company has appointed a new president with 15 years of industry experience who rose through the ranks of the company. It provides contact information for April Stewart, the media director of Acme Company, for any additional details. Standard information about Acme Company is also included at the bottom. The release follows an inverted pyramid structure and PR best practices for formatting.

1 of 3
Download to read offline
FOR IMMEDIATE RELEASE (insert your logo here) Main Title Sub-title Date, Place begin body of release. This first paragraph should include the most important information by answering who, what, when, where and why. It should be about this long or so. The next two paragraphs will elaborate a little more on the topic. It is best to include a few quotes from either the spokesperson of your organization or someone pretty high up in the food chain. The whole of this release should follow the inverted pyramid format that is to say, the most important information first, trickling down to the least (but not un-) important information. These next two paragraphs can be about this long or so. [3rd paragraph] At the bottom of the release [here] you will want to include your boilerplate. This is a few succinct sentences that includes standard information about your company; an old newspaper term meaning a block of standard text that's used over and over again (on news releases, in brochures, etc.). For example, The Acme Company has been providing quality widgets to companies all over the world since 1952. An award-winning leader in their field, Acme Company puts product quality and employee safety first. Next, you will insert either ### or -30- as follows in the middle of the page: ### This indicates that the release is done. If you must run over onto a second page (one is always best, but two is often used) than you would write MORE- instead of the ### and continue the release on the 2nd page (ending that page with ### or -30-).
Under this, on the left hand side, you will indicate the source from where/whom the information is coming and some contact information. For example: Information/Contact: April M. Stewart, CPRS Media Director, Acme Company Tel.: (450) 370-8357 Fax: (450) 264-8284 april@albapr.ca www.albapublicrelations.com NOTES: You should always include For Immediate Release at the top so that media outlets know that this information is allowed to be released. You can sometimes write EMBARGOED UNTIL RELEASE AT 8:30 A.M. EST, FRIDAY, JANUARY 30, 2011. However, much like when you say off the record and it often isnt, there is always the chance that someone will leak your story. Your main title would be the news ie: Acme Appoints New President. Your subtitle would provide a little more detail to pique the reporters interest, for example: New company president rose within the ranks and comes with 15 years industry experience. Indicate date and place like this: November 22, 2010 Montreal, Quebec Its always a good idea to include several ways media can reach the contact person and of course to add your website to help them with their research (especially if your media kit is on-line). News releases are written in third person and in a news-y, journalistic style. Dont forget to add your logo its all part of branding your company. Avoid using industry jargon that those outside might not understand. Do NOT try to sell yourself or your company in a news release a reporter will smell this from miles away and promptly discard your release. If you dont have any actual news its best just to never mind. However, if you are creative enough you can make something that might seem un-newsworthy at the outset become something newsy enough that a reporter will run with it. For example, want to get your business name out there, but theres not much going on? Create an
award or a Top 10 List; hand out the award at a small ceremony and make that the focus of the news release which will, of course, include your companys info. Stay away from hyped-up phrases like "breakthrough", "unique", "state-of-the- art", etc. Everyone tries to claim this and it is just smacks of advertising to a journalist.

More Related Content

News Release Template

  • 1. FOR IMMEDIATE RELEASE (insert your logo here) Main Title Sub-title Date, Place begin body of release. This first paragraph should include the most important information by answering who, what, when, where and why. It should be about this long or so. The next two paragraphs will elaborate a little more on the topic. It is best to include a few quotes from either the spokesperson of your organization or someone pretty high up in the food chain. The whole of this release should follow the inverted pyramid format that is to say, the most important information first, trickling down to the least (but not un-) important information. These next two paragraphs can be about this long or so. [3rd paragraph] At the bottom of the release [here] you will want to include your boilerplate. This is a few succinct sentences that includes standard information about your company; an old newspaper term meaning a block of standard text that's used over and over again (on news releases, in brochures, etc.). For example, The Acme Company has been providing quality widgets to companies all over the world since 1952. An award-winning leader in their field, Acme Company puts product quality and employee safety first. Next, you will insert either ### or -30- as follows in the middle of the page: ### This indicates that the release is done. If you must run over onto a second page (one is always best, but two is often used) than you would write MORE- instead of the ### and continue the release on the 2nd page (ending that page with ### or -30-).
  • 2. Under this, on the left hand side, you will indicate the source from where/whom the information is coming and some contact information. For example: Information/Contact: April M. Stewart, CPRS Media Director, Acme Company Tel.: (450) 370-8357 Fax: (450) 264-8284 april@albapr.ca www.albapublicrelations.com NOTES: You should always include For Immediate Release at the top so that media outlets know that this information is allowed to be released. You can sometimes write EMBARGOED UNTIL RELEASE AT 8:30 A.M. EST, FRIDAY, JANUARY 30, 2011. However, much like when you say off the record and it often isnt, there is always the chance that someone will leak your story. Your main title would be the news ie: Acme Appoints New President. Your subtitle would provide a little more detail to pique the reporters interest, for example: New company president rose within the ranks and comes with 15 years industry experience. Indicate date and place like this: November 22, 2010 Montreal, Quebec Its always a good idea to include several ways media can reach the contact person and of course to add your website to help them with their research (especially if your media kit is on-line). News releases are written in third person and in a news-y, journalistic style. Dont forget to add your logo its all part of branding your company. Avoid using industry jargon that those outside might not understand. Do NOT try to sell yourself or your company in a news release a reporter will smell this from miles away and promptly discard your release. If you dont have any actual news its best just to never mind. However, if you are creative enough you can make something that might seem un-newsworthy at the outset become something newsy enough that a reporter will run with it. For example, want to get your business name out there, but theres not much going on? Create an
  • 3. award or a Top 10 List; hand out the award at a small ceremony and make that the focus of the news release which will, of course, include your companys info. Stay away from hyped-up phrases like "breakthrough", "unique", "state-of-the- art", etc. Everyone tries to claim this and it is just smacks of advertising to a journalist.