This document discusses codes and conventions for newspaper advertising. It notes that newspaper advertising can effectively reach a large audience. There are different types of ads, such as promotions, new product introductions, job listings, and banking/insurance services. The intended audience may vary depending on the ad - job ads target adults while product ads target teenagers and young adults. Newspaper ads can be displayed in portrait or landscape layouts and use black and white or color schemes. In general, effective ads include a focal picture, title, tagline, price, company details, and contact information.