Next Generation Banking with Generation Y
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This document discusses Generation Y (those born between 1979-1997) and their perspective on banking from several angles. It notes that Gen Y is 70 million strong in the US with $211 billion in annual income and wields significant influence. They are described as resourceful, creative, efficient, tech savvy, and praise-hungry but also self-centered. The document outlines their preferences for 24/7 access, valuing social connections over traditional media, and being digital natives who adopt new technologies quickly.
Next Generation Banking with Generation Y
- 1. Next Generation Banking From Generation Ys Perspective The Garland Group | SocialStratus
- 2. SocialStratus The Garland Group | SocialStratus
- 3. Stats The Garland Group | SocialStratus
- 4. 1979 - 1997 Gen Y The Garland Group | SocialStratus
- 5. 70 million strong The Garland Group | SocialStratus
- 6. $211 Billion Income The Garland Group | SocialStratus
- 7. ~$172 Billion a year The Garland Group | SocialStratus
- 8. Heavy In鍖uencers The Garland Group | SocialStratus
- 9. Socially Conscious The Garland Group | SocialStratus
- 10. 1. Reduce the Drinking Age to 18! - 111,275 2. Legalize Same-Sex Marriage - 80,458 3. Americans for Alternative Energy - 69,465 4. Support a Woman's Right to Choose - 66,806 5. Support Stem Cell Research - 55,219 6. Abolish Abstinence Only Sex Education - 54,712 7. Government + Religion = Disaster - 47,949 8. AIDS / HIV research - 24,789 Top Facebook 9. Equal Rights for Gays - 24,013 Groups 10. Pro-Life - 22,409 The Garland Group | SocialStratus
- 11. What they are Resourceful Praise Hungry Creative Cocky/Arrogant Ef鍖cient Self-centered Tech Savvy Use to winning
- 12. Consumers How do they consume? The Garland Group | SocialStratus
- 13. 24/7 Access The Garland Group | SocialStratus
- 14. TV isnt King anymore The Garland Group | SocialStratus
- 15. You have 10 seconds, GO! The Garland Group | SocialStratus
- 16. Ads = Ignored The Garland Group | SocialStratus
- 17. Friends are what matter The Garland Group | SocialStratus
- 18. Digital Natives The Garland Group | SocialStratus
- 19. The Garland Group | SocialStratus
- 20. 97% own a computer 94% own a cell phone 76% use Instant Messaging 75% of college students have a Facebook account 60% own a portable device such as an iPod 34% use websites as their primary source of news The Garland Group | SocialStratus
- 21. Producers What do they do for fun? The Garland Group | SocialStratus
- 23. B鉛看乙乙庄稼乙 User Generated Content Videos Networking Mobile Music Branders The Garland Group | SocialStratus
- 24. Recruiting How do we 鍖nd this generation? The Garland Group | SocialStratus
- 25. Dont be a lemonade stand. Recruit like a football coach. The Garland Group | SocialStratus
- 26. The Garland Group | SocialStratus
- 27. Google them! The Garland Group | SocialStratus
- 28. Workplace The Garland Group | SocialStratus
- 29. What they want Empowerment Flexible schedules Lots of perks Right to lifestyle choice Life/Work Integration
- 30. Coaching, not bossing Lots of feedback/praise Rewards (not necessarily monetary) The job better be fun! The Garland Group | SocialStratus
- 31. How do you get their business? The Garland Group | SocialStratus
- 32. Listen Be authentic, transparent Dont sell/spam them Offer better experiences The Garland Group | SocialStratus
- 33. Thanks. The Garland Group | SocialStratus