NGINXconf SEO Improvements

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This document discusses how NGINX can be used to improve SEO. It notes that NGINX is fast and efficient, providing caching, gzip compression, and HTTP/2 to increase page load speeds. NGINX also provides easy SSL/TLS encryption configuration and HTTP to HTTPS redirects to ensure secure connections. Additionally, NGINX can inspect user-agents and redirect mobile users to mobile sites for an enhanced user experience. In summary, NGINX is a tool that can improve a website's performance on search engines by optimizing page speed, security, and the user experience.

SEO Improvements
Using NGINX
Eugenia Timasheva

#nginx #nginxconf
2
Eugenia Timasheva
• User Insights Analyst at UBM
(BlackHat, GDC, Interop)
• Over 10 years of SEO experience
• Specialty in Google penalty
removals

#nginx #nginxconf
4
To get hit with traffic.
Why did the SEO expert
cross the road?

#nginx #nginxconf
5
SEO-Search Engine Optimization
• 3.7 billion user market
• 1 billion websites
• Why should Google choose your web
site?

#nginx #nginxconf
•Google sets the rules
•Google uses over 1 000 000 signals and
people to rank each website
•Goal: Organic Traffic
•What’s important to Google:
USER EXPERIENCE and
UNIQUE QUALITY CONTENT
6

#nginx #nginxconf
Who is responsible for SEO?

#nginx #nginxconf
8
Elements of Technical SEO
Technical
SEO
Information
Architecture
Website
Platforms
Website
Coding
Usability
and Design

#nginx #nginxconf9
Speed
Increase Loading
Speed
Security
Provide Secure
Connection
Enhanced User Experience
Redirect Mobile Users
to Mobile Site
How can NGINX improve SEO?

#nginx #nginxconf
10
Page Load: Goal is 2 secs or less
• By design NGINX has a fast and efficient architecture
• Provides caching of HTTP responses (especially static
files)
• Provides gzip compression which results in fewer
bytes transferred to the client
• Provides HTTP2 to increase page load times
- HTTP2 multiplexing enables concurrent traffic
streams over a single TCP connection
- compressed request and response headers
results in fewer bytes transferred to the client
Increase Site’s Speed

#nginx #nginxconf
11
• Provides and optimize SSL/TLS encryption
• Easy to configure HTTP to HTTPS traffic redirects
• HTTP2 protocol is encrypted
Provide Secure Connection

#nginx #nginxconf
12
• Inspect HTTP User-Agent and redirect users to
mobile version of your website
Enhanced User Experience

NGINX can serve not only as a web server, load balancer
and content cache, it can also serve as a tool to improve
website’s performance in Google Search Results Page

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NGINXconf SEO Improvements

1. SEO Improvements Using NGINX Eugenia Timasheva

2. #nginx #nginxconf 2 Eugenia Timasheva • User Insights Analyst at UBM (BlackHat, GDC, Interop) • Over 10 years of SEO experience • Specialty in Google penalty removals

3. What is SEO?

4. #nginx #nginxconf 4 To get hit with traffic. Why did the SEO expert cross the road?

5. #nginx #nginxconf 5 SEO-Search Engine Optimization • 3.7 billion user market • 1 billion websites • Why should Google choose your web site?

6. #nginx #nginxconf •Google sets the rules •Google uses over 1 000 000 signals and people to rank each website •Goal: Organic Traffic •What’s important to Google: USER EXPERIENCE and UNIQUE QUALITY CONTENT 6

7. #nginx #nginxconf Who is responsible for SEO?

8. #nginx #nginxconf 8 Elements of Technical SEO Technical SEO Information Architecture Website Platforms Website Coding Usability and Design

9. #nginx #nginxconf9 Speed Increase Loading Speed Security Provide Secure Connection Enhanced User Experience Redirect Mobile Users to Mobile Site How can NGINX improve SEO?

10. #nginx #nginxconf 10 Page Load: Goal is 2 secs or less • By design NGINX has a fast and efficient architecture • Provides caching of HTTP responses (especially static files) • Provides gzip compression which results in fewer bytes transferred to the client • Provides HTTP2 to increase page load times - HTTP2 multiplexing enables concurrent traffic streams over a single TCP connection - compressed request and response headers results in fewer bytes transferred to the client Increase Site’s Speed

11. #nginx #nginxconf 11 • Provides and optimize SSL/TLS encryption • Easy to configure HTTP to HTTPS traffic redirects • HTTP2 protocol is encrypted Provide Secure Connection

12. #nginx #nginxconf 12 • Inspect HTTP User-Agent and redirect users to mobile version of your website Enhanced User Experience

13. NGINX can serve not only as a web server, load balancer and content cache, it can also serve as a tool to improve website’s performance in Google Search Results Page

14. #nginx #nginxconf14 Thank You! linkedin.com/in/eugenia-timasheva https://www.linkedin.com/in/eugenia-timasheva-0896b675Public Profile https://www.linkedin.com/in/eugenia-timasheva-0896b675

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NGINXconf SEO Improvements

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