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NGOS AND SOCIAL MEDIA: COMMUNITY MANAGEMENT IN RECENT ARAB UPRISINGSMustafa Abbasoglu107604024
A QuickWalkthroughWhat is a Non-governmentalOrganization?NGOsarebig, but how bigarethey?ChallengesforNGOsOpportunitiesforNGOs in socialmediaNGOs in socialmediaDiscussion: Socialmedia in TunisianandEgyptianUprisings
What is a Non-GovernmentalOrganization?humanrights, womenrights, indigenousrights, freedomandpeacedelivershumanservicespromotesgrass-rootseconomicdevelopmentpreventsenvironmentaldegradationandpursue a thousandotherobjectivesformerlyunattendedorlefttothestate.
NGOsarebig, but how bigarethey?AccordingtoThe World FactBook - 2010 GDP(PPP) estimates:227 Countries76 lessthan 10 billion $IncludesLiectenstein, Andorra, San Marino, Monaco27 lessthan 1 billion $
NGOS arebig, but how bigarethey?WorldVision, 2011Forbes, 2005
NGOsarebig, but how bigarethey?BRAC120.000 EmployeesThe Art of Living300 m volunteers, 151 countriesGlobally40.000 International 277.000 Russia, 3.3 m IndiaOECD: %15-%20 overseasaidthroughNGOs (2008)
ChallengesforNGOsResemblescharacteristics of a businessenterpriseGenerateincome
Accountability
Pay tax
Employees
HireConsultancy?!Main ChallengesFluctuatingbudgets, nolong-termplanningDependency on DonorsAutonomyunderthreatBureaucracy, struggleforleadershipPrioritizationissues: Focus on administrativeconcernsUncontrolledgrowthHuman ResourcesVisibilityCommunication
ChallengesforNGOs: CommunicationConsumer behaviourevolves as societyandtechnologydofromEmailsTelemarketersStreet volunteersCall foractiontowardsLadder of Engagement-BethKanterOrganicrelationswithfollowersdonor-get-donor
NGOsandSocial MediaOvercomebasicchallengesDeliver yourmessageRaisefundCreatepublicawarenessWithsocialmediaVisibilityShareinstantlyInteractBudget-friendlyCopyinfinitely
NGOs @ Social NetworksWyclef Jean's Haiti Relief Tweets Raise $1 Million24 hours200.000 donations
Grassroots @ Social Networks	Socialmovements, i.e. grassrootorganizationsgain momentumPolitical self-expressionInternetime DokunmaArabUprisings of 2011
15 FebEricSchmidt, former Google CEO,  tweets: Egypt: peopleplustechnology-whatan amazingforceforgoodDo Social Networks deservedthecredittheyaregiven?
Tunisia: Whathappened?oldprotectorate of France till1956autocraticone-partystateByDecember, 2010 unrest vs. policeviolenceTragicdeath of MohamedBouaziziIncidentsfor 9 daysZineel-Abidine Ben Ali resigned, 14th Jan a caretakergovernmentNo formermembersTunisianelectionshavebeencalledbytheinterimgovernmentfor 24th july.
Tunisia: Whathappened?IntensecensorshipGovernmentcontrolledbroadcastFacebookRatednon-politicalbyauthoritiesOppositionleaderpagescensoredBloggers #1 platformBouazizipicturesWoundedguyandiphoneIntheabsence of media, peopleeffectivelybecamethemedia.
Egypt: Whathappened?Oldprotectorate, underpoliticalinfluence of UK until 1953.Incidents Jan 25 束millionsmarch損Mubarak(since 1981) resignedFeb 12 theSupremeCouncil of EgyptionArmedForces,guaranteedtocallelectionswithinsixmonthsProtestscontinuedand on 3 March, Prime MinisterAhmedShafiqresignedfrom Office.ArmedForcesproposed US-trained transport ministerEssamSharafto form a newgovernment. Actionsthattheinterimgovernment has taken:EconomicreliefparliamentaryelectionsforJune, and a presidentialelection in August

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NGOs and Social Media: Case Study Arab Uprisings

  • 1. NGOS AND SOCIAL MEDIA: COMMUNITY MANAGEMENT IN RECENT ARAB UPRISINGSMustafa Abbasoglu107604024
  • 2. A QuickWalkthroughWhat is a Non-governmentalOrganization?NGOsarebig, but how bigarethey?ChallengesforNGOsOpportunitiesforNGOs in socialmediaNGOs in socialmediaDiscussion: Socialmedia in TunisianandEgyptianUprisings
  • 3. What is a Non-GovernmentalOrganization?humanrights, womenrights, indigenousrights, freedomandpeacedelivershumanservicespromotesgrass-rootseconomicdevelopmentpreventsenvironmentaldegradationandpursue a thousandotherobjectivesformerlyunattendedorlefttothestate.
  • 4. NGOsarebig, but how bigarethey?AccordingtoThe World FactBook - 2010 GDP(PPP) estimates:227 Countries76 lessthan 10 billion $IncludesLiectenstein, Andorra, San Marino, Monaco27 lessthan 1 billion $
  • 5. NGOS arebig, but how bigarethey?WorldVision, 2011Forbes, 2005
  • 6. NGOsarebig, but how bigarethey?BRAC120.000 EmployeesThe Art of Living300 m volunteers, 151 countriesGlobally40.000 International 277.000 Russia, 3.3 m IndiaOECD: %15-%20 overseasaidthroughNGOs (2008)
  • 7. ChallengesforNGOsResemblescharacteristics of a businessenterpriseGenerateincome
  • 11. HireConsultancy?!Main ChallengesFluctuatingbudgets, nolong-termplanningDependency on DonorsAutonomyunderthreatBureaucracy, struggleforleadershipPrioritizationissues: Focus on administrativeconcernsUncontrolledgrowthHuman ResourcesVisibilityCommunication
  • 12. ChallengesforNGOs: CommunicationConsumer behaviourevolves as societyandtechnologydofromEmailsTelemarketersStreet volunteersCall foractiontowardsLadder of Engagement-BethKanterOrganicrelationswithfollowersdonor-get-donor
  • 14. NGOs @ Social NetworksWyclef Jean's Haiti Relief Tweets Raise $1 Million24 hours200.000 donations
  • 15. Grassroots @ Social Networks Socialmovements, i.e. grassrootorganizationsgain momentumPolitical self-expressionInternetime DokunmaArabUprisings of 2011
  • 16. 15 FebEricSchmidt, former Google CEO, tweets: Egypt: peopleplustechnology-whatan amazingforceforgoodDo Social Networks deservedthecredittheyaregiven?
  • 17. Tunisia: Whathappened?oldprotectorate of France till1956autocraticone-partystateByDecember, 2010 unrest vs. policeviolenceTragicdeath of MohamedBouaziziIncidentsfor 9 daysZineel-Abidine Ben Ali resigned, 14th Jan a caretakergovernmentNo formermembersTunisianelectionshavebeencalledbytheinterimgovernmentfor 24th july.
  • 18. Tunisia: Whathappened?IntensecensorshipGovernmentcontrolledbroadcastFacebookRatednon-politicalbyauthoritiesOppositionleaderpagescensoredBloggers #1 platformBouazizipicturesWoundedguyandiphoneIntheabsence of media, peopleeffectivelybecamethemedia.
  • 19. Egypt: Whathappened?Oldprotectorate, underpoliticalinfluence of UK until 1953.Incidents Jan 25 束millionsmarch損Mubarak(since 1981) resignedFeb 12 theSupremeCouncil of EgyptionArmedForces,guaranteedtocallelectionswithinsixmonthsProtestscontinuedand on 3 March, Prime MinisterAhmedShafiqresignedfrom Office.ArmedForcesproposed US-trained transport ministerEssamSharafto form a newgovernment. Actionsthattheinterimgovernment has taken:EconomicreliefparliamentaryelectionsforJune, and a presidentialelection in August
  • 20. Egypt: Whathappened?pro-revolutionarypurposeswereeasilybeingdetectedandintimidatedAhmedMohsen, bloggercaptured April 2009 for "exploitingthedemocraticclimatetooverthrowthegovernment".Unrestongoing, 6th April movement, 2008: general strike, started life on Facebook, 64.000 membersWael Abbas, blogger, sharedcontent
  • 22. torturingdetaineesandriggingvotecountsEgypt: Whathappened?Jan 25 Marchsameday as Policedayin memoir of Khaled Said, beatentodeathbypolicemen, Summer2010Protestorsorganized on networksInspiredbyTunisianrevoltOppositionleaderAyman Nour6th April movementNumbersrosefrom 50.000 to 1 m people in 6 daysRegimeattempttoblock Internet & GSMMorepeopleflockedtostreets 束backfire損Facebook andTwitterappsTahrir squarephotosinspiredothercities
  • 23. Discussion: Wouldit be possible 10 yearsago?Rafat Ali, a socialmediaexpert: Facebook to organize, TwittertoinformInstantly spreadOrganize gatheringsCitizenjournalismMoral supportSharestoriesFeelbeingpart of a massWaelGhonim, Google marketing manager: 束I wanttomeet Mark Zuckerbergsomedayandthankhimpersonally損Egyptianfamilynamedtheirnewborn Facebook
  • 24. Discussion: Would it be possible 10 yearsago?EvgenyMorozov, a well-reputedauthorandscholar in USA 束TheNet Delusion: The Dark Side of the Internet Freedom Cyber-utopians, internetscheerleadersUnderratenetworks of grassrootsactivistsExageratesocialmedia, meretoolsFacebook andTwitter: theservice provider of therevolution? Oppressorsuse it as well. twoactivists in Iran forspreading video content on Twitterrevolution in Iran of 2009.GwynneDyer, an independentjournalist, Londonconditionsin theArabworld has not beenchangingfor a longperiodPeople werealwayspoorregimeswereneverlessharshnorlesscorrupt. Self-immolationis norealexcusetoexplainhappenings in Middle East Social Media not whatbroughtthem out at last. United States, militaryoutoffthezonebytheend of 2011.Martin Zuckerberg, Facebook CEO"It would be extremely arrogant for any specific technology company to claim credit. ""People are now having the opportunity to communicate, that's not a Facebook thing. That's an Internet thing."