NHÓM D&E

Aug 18, 2014Download as pptx, pdf

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Phuc Bui

Tài liệu kết thúc với lời chúc thành công cho người đọc. Tác giả hy vọng sẽ gặp lại người đọc trong tương lai.

Chúc các bạn thành công!
Mong một ngày nào đó
chúng ta sẽ gặp lại nhau.

The document discusses strategies for traditional publishers to thrive in a mobile-first world, emphasizing the rapid adoption of mobile applications and the need for integrating advertising effectively. It highlights the importance of video ads, user engagement through value exchange, and optimizing ad monetization efficiency. Key takeaways include the necessity for a cohesive content and advertising approach to enhance user experience and revenue.

What is a Good Game? (From the Perspective of a Game Publisher) | Christopher...Jessica Tams

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VNG is Vietnam's largest game publisher. They focus on publishing games that have one of three gameplay styles: 1) MMORPGs, 2) casual games, and 3) MOBA, card, and SLG games. They look for games that feature popular IPs from Disney, Chinese dramas, and novels. They also create their own original IPs. Their goal is to enrich the variety of game genres and themes they offer users beyond just hardcore martial arts games. They work with suppliers around the world to obtain games to publish on their platform in Vietnam.

10 Years of Social Gaming Without any Marketing Spending | Stan IwanJessica Tams

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Gamedesire Ltd., a leading social casino and casual games developer established in 2004, has a significant presence in various markets including Poland, Brazil, and the USA. The company has identified Gulf countries as a valuable source of traffic, highlighting the importance of developing intercultural intelligence to navigate cultural differences, particularly in customer relations and marketing strategies. Gulf players have been shown to monetize higher than average users, indicating a strong potential income source for online gaming platforms in the region.

The Experience of Bringing Into the Dead to VR | Mario WynandsJessica Tams

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The document discusses the development and success of the VR game 'Into the Dead', originally released in 2012 and later adapted for VR platforms. It highlights the game's extensive downloads, daily players, and successful monetization strategies while addressing the technical challenges faced during VR adaptation. The document also mentions job vacancies at PikPok and insights into the evolving VR marketplace.

Edward Nevraumont of Marketing is Easy on Why Good is better than ExcellentTechVancouver

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Jason Bailey of East Side Games presents What is your magic numberTechVancouver

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The document discusses metrics and questions aimed at understanding user behavior and conversion rates, particularly focusing on the impact of social connections on retention and conversion in a gaming context. It highlights how the number of friends influences user engagement and offers actionable strategies for improving user retention. Key findings include that players with four or more friends have a significantly higher conversion rate compared to those with none.

Alternative Funding for Game DevelopersPollen VC

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The document discusses alternative funding options for game developers to support user acquisition during game launches. It notes that while some games go viral with no promotion, most require spending on user acquisition. Traditional options like venture capital, publishers, or credit cards have limitations. The document introduces PollenVC as an alternative that provides daily funding based on sales, allowing developers to reinvest money directly into promotion while their game is performing well in order to acquire more users and lower their customer acquisition costs.

Investing in Mobile Games: What Investors Are Looking For | Tom van DamJessica Tams

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The document discusses what investors seek in mobile game companies, emphasizing the importance of a strong team and innovative gameplay. It provides case studies showcasing the experience of team members, illustrating that relevant background in both gaming and mobile platforms is crucial for success. Additionally, it outlines strategies for marketing, financial projections, and securing investor connections.

Why & Which Game Companies Get Invested or Acquired | Eric GoldbergJessica Tams

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The document discusses investment and acquisition dynamics in the gaming industry, highlighting the influences of market conditions, investor expectations, and strategic decisions. It notes a shift where game companies must address downside risks as optimism fades, and emphasizes the current consolidation phase in the industry. Additionally, it points out the contrasting realities for investments in Europe versus North America and Asia, particularly regarding growth funding and valuation expectations.

Successful In-Game Ads: The Secret Sauce for Monetization | Tammy LevyJessica Tams

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The document discusses Kongregate's successful monetization strategies for mobile games through advertisements, highlighting key case studies and lessons learned. It emphasizes the importance of integrating ads into gameplay, enhancing player engagement, and providing meaningful rewards. Key takeaways include the effective placement of ads, maximizing player experience, and the necessity of tracking ad performance for optimization.

Everything You Know is Wrong | Neil YoungJessica Tams

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Neil Young discusses the complexities and challenges of forecasting technological advancements, particularly in VR and mobile gaming. He asserts that while investors overestimate VR's immediate impact, they underestimate the potential size and influence of the mobile gaming market, emphasizing the importance of breakthrough content. Young concludes that continued investment and innovative experiences are critical to achieving success in this evolving landscape.

How to successfully launch your mobile gamePollen VC

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This document provides a comprehensive guide on launching mobile games, covering strategies such as pre-soft launch metrics, user testing, and marketing campaigns. It emphasizes the importance of creating a quality game, budgeting for user acquisition, and utilizing analytics for measuring success. Various tactics, including localization and app store optimization, are discussed to help maximize visibility and revenue.

Supercharge Your Game with Unity Ads & Unity Analytics | Angelo FerroJessica Tams

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The document discusses the integration of Unity Ads and analytics for game developers, emphasizing the importance of monetization, engagement, and retention. It highlights the effectiveness of ads in enhancing player experiences and driving revenue, with statistics on player engagement and retention rates. Unity offers tools for better insights and targeting strategies to maximize game performance across multiple platforms.

Casual Connect Tel Aviv 2015 - from Start-Up Nation to Scale-Up NationironSource

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The document discusses the evolution of Israeli tech companies, highlighting significant increases in exit deal sizes and the emergence of companies valued at $1 billion or more. It outlines challenges faced by Israeli startups in scaling, such as cultural clashes and the need for effective leadership and global positioning. Additionally, it suggests that Israel has the potential to create globally recognized tech giants, emphasizing the importance of long-term strategy and marketing.

Cheat sheetgamepublisher1GM BBI research & liaison

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The document discusses key metrics for measuring user retention, engagement, virality, and monetization in mobile games. It defines metrics like daily/monthly active users, day N retention under full, classic, and rolling definitions, average session length, daily engagement, k-factor for viral growth, average revenue per user/paying user/daily active user, effective cost per installation, monetization rate, and customer lifetime value calculated through retention and average revenue over time. Formulas are provided for calculating several metrics like k-factor, daily engagement, monetization rate, and eCPI.

Taking game app's post-launch management to the next levelmiranpark88

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Tapjoy provides a complete monetization platform for mobile game developers to maximize the lifetime value of their users. The platform offers user acquisition, predictive analytics to identify high value users, marketing automation tools like push notifications and in-app messages to target the right users at the right time, and both first party and third party ad monetization options. Case studies show developers seeing up to 100% increases in key metrics like ARPDAU by using Tapjoy's personalized approach to deliver the right content to different user segments.

Andre Pais, Producer, MiniclipWhite Nights Conference

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The document discusses the development of a soccer game for the 2014 World Cup, which was created in just 3 months. It summarizes improvements made to the game such as dynamic content and AB testing, adding missions and a coach, including team powers, and allowing players to share gifts. Overall, the game saw success with simple soccer gameplay that appealed beyond just fans, the ability to easily change and test content, providing extra value to teams beyond just visuals, and giving players extra goals and incentives to bring others into the game. Areas still being improved include balancing monetization and retention features as well as testing changes in smaller steps.

Kimberly Hansen of Signl.fm presents renaming a tech startupTechVancouver

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Naming a tech startup is a challenging task that requires careful consideration of factors like product discussion frequency, URL availability, and trademark issues. The document discusses various naming rounds and branding mistakes while emphasizing the importance of settling on a name and avoiding renaming after initial choices. It highlights the concept of creating a recognizable identity, such as 'the first spoken-word social network' or features like 'twitch for podcast'.

NHÓM D&E

37. Chúc các bạn thành công! Mong một ngày nào đó chúng ta sẽ gặp lại nhau.

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NHÓM D&E

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