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Nice Conference 2011 Final

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Mark Cousins
Mark Cousins

The document summarizes an upcoming conference on customer loyalty in the banking industry. It will bring together banking executives, retailers, and loyalty experts to discuss topics like building consumer relationships through payment products, developing mutually beneficial retail partnerships, and adapting loyalty programs for changing consumer behaviors in the digital age. Attendees will learn from pioneers in payment loyalty and gain insights on developing differentiated loyalty programs through innovative rewards and retention strategies.

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¡°I¡¯ve no doubt that attending the Banking on Loyalty conference will stimulate and inspire a much needed debate about customer loyalty. From customer attrition through customer advocacy, we have much P RODUCT H EADING to learn from each other by sharing experiences and ideas. ¡± Place text here that describes your product or Sarah Alspach service. This text should be brief and should Barclaycard Freedom entice the reader to want to know more Marketing Director Barclaycard UK about the goods or services you are offering. C ONTAC T PERS ON : 555 555 5555 Speakers delivering significant insight from:
Back in the early 1980¡¯s Bill Gates said ¡°The world needs banking but it does not necessarily need banks¡±. Banks are still here, but with the turmoil of the past few years now is the time when it is even more relevant to ask some soul searching questions. Many of the answers underpin some of our assumptions on which we attempt to build loyalty initiatives. For example, which relationships do customers truly value and trust ¨C that with their supermarket, telecommunications provider or bank? It is right that banks should be urgently exploring ways to develop closer and more meaningful relationships with customers who are presented with ever more choice. The rules are there to be rewritten and the onus is on organisations to take a proactive and innovative stance in developing loyalty plays that are truly engaging, meaningfully rewarding and commercially successful. The need for a conference of this nature has never been so apparent. Attendance will yield privileged insights from Payment Loyalty Pioneers, leading retailers and contributions from influential observers and loyalty practitioners. The conference will provide a unique opportunity to learn from pioneers in Payment Loyalty, Retailers with loyalty success and associated industry experts. Delegates will benefit from lively debate around the following subject areas: ? Building a consumer relationship through payments ¨C learning how to engage consumer interest and attention through something as simple as a payment card. ? Discovering the potential for mutual benefit by working with retailers to achieve consumer loyalty. ? Using mutual relationships to develop a super proposition ¨C delivering the ¡¯X factor¡¯ to achieve differentiation. ? Protecting your most valuable commodity, the customer ¨C what do today's consumers expect and how can a great payments loyalty program assist in customer retention and acquisition? ? The online world of social networking is changing everything, how will changes in consumer behaviour and attitudes influence the future of loyalty schemes and initiatives?
19.30 Informal Dinner ¨C Cocktails and Buffet at the Exedra La Pisce - a chance to meet and mingle with other delegates 08.45 Conference Opening Address Mark Bergdahl, Managing Director, Loyalty Consulting UK 09.15 Owning the world of simple payments ¨C simple loyalty Sarah Alspach, Marketing Director, Barclaycard Freedom, Barclaycard, UK 10.00 Break and refreshments 10.30 Bonus - Pointing the way forward for Alpha Bank Cards Division Leo Kassoumis, Manager Consumer Finance, Alpha Bank, Greece 11.15 Potentially the world¡¯s largest loyalty Initiative yet ¨C enriching the Visa brand through real time rewards Rogerio Signorini, Cielo, Brasil 12.00 Panel discussion 12.45 Lunch 14.00 Gaining strategic value from a partnership between banks and merchants Catharina Ekl?f, Senior Business Leader , Head of Merchant Partners, MasterCard Europe 14.45 Pointless Loyalty Peter Maloney, Chief Executive Officer, Clear Cell, UK 15.30 Break and refreshments 16.00 Engaging Consumers in a New Era ¨C Maximising Loyalty and Value in a Changing World Alex Oliver, Director, The Futures Company 16.45 Panel Discussion 17.30 Conference day one close 19.30 Champagne Cocktails and Dinner at the Boscolo Plaza roof top restaurant
08.30 Introduction Mark Bergdahl, Managing Director, Loyalty Consulting UK 08.45 BP Greece ¨C ¡°The Bonus Effect¡± Alexis Giannios, BP Marketing Director, Hellenic Fuels SA, Greece 09.25 Influencing customer purchasing behaviour at the point of sale Chris Goodale, VP Loyalty, Sobey¡¯s Inc, Canada 10.05 DM Drogerie Markt ¨C ¡°Beautiful Loyalty¡± Dubravka Stefanac Vinovrski, Marketing Manager, DM Drogerie Markt, Croatia 10.45 Break and refreshments 11.15 ¡°Eating & Treating¡± ¨C consumers love to be rewarded with good food Guest Speaker 11.55 Panel discussion 12.45 Concluding Remarks - Conference Closes 13.00 Lunch The new luxury hotel Boscolo Exedra The conference aims to deliver an intimate Nice is located in the heart of the city environment to stimulate lively debate amongst and set in green surroundings, on the delegates, for that reason the number of delegates quiet main boulevard. The sumptuous has been restricted to a maximum of 50. classical fa?ade and the opulent decor of its interiors, inspired by 18th The cost of the conference is €1500/?1350 per century Rococo, immediately seduce delegate, to include hotel accommodation, all meals those who seek elegance, charm and and access to all presentations post conference. To style first and foremost. book your place simply visit www.bankingonloyalty.com and click on the After three years of painstaking Registration tab where you¡¯ll find the registration refurbishment, the hotel has become form. Once you have registered you will then receive the first luxury 5 star brand hotel in a confirmation email followed by an invoice email with details of how to pay for your attendance at the Nice. The hotel has thus confirmed its Banking on Loyalty 2011 conference. vocation as the number one destination in Nice for the more refined and exclusive guests. Address: Boscolo Exedra Nice, 12 Boulevard Please contact: Jacqueline Chamberlain Victor Hugo, 06000 Nice, France Email: jacqueline.chamberlain@loyaltyconsulting.co.uk Phone: +33 (0)497 038 989 Phone: +44 (0)1223370199

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Nice Conference 2011 Final

  • 1. ¡°I¡¯ve no doubt that attending the Banking on Loyalty conference will stimulate and inspire a much needed debate about customer loyalty. From customer attrition through customer advocacy, we have much P RODUCT H EADING to learn from each other by sharing experiences and ideas. ¡± Place text here that describes your product or Sarah Alspach service. This text should be brief and should Barclaycard Freedom entice the reader to want to know more Marketing Director Barclaycard UK about the goods or services you are offering. C ONTAC T PERS ON : 555 555 5555 Speakers delivering significant insight from:
  • 2. Back in the early 1980¡¯s Bill Gates said ¡°The world needs banking but it does not necessarily need banks¡±. Banks are still here, but with the turmoil of the past few years now is the time when it is even more relevant to ask some soul searching questions. Many of the answers underpin some of our assumptions on which we attempt to build loyalty initiatives. For example, which relationships do customers truly value and trust ¨C that with their supermarket, telecommunications provider or bank? It is right that banks should be urgently exploring ways to develop closer and more meaningful relationships with customers who are presented with ever more choice. The rules are there to be rewritten and the onus is on organisations to take a proactive and innovative stance in developing loyalty plays that are truly engaging, meaningfully rewarding and commercially successful. The need for a conference of this nature has never been so apparent. Attendance will yield privileged insights from Payment Loyalty Pioneers, leading retailers and contributions from influential observers and loyalty practitioners. The conference will provide a unique opportunity to learn from pioneers in Payment Loyalty, Retailers with loyalty success and associated industry experts. Delegates will benefit from lively debate around the following subject areas: ? Building a consumer relationship through payments ¨C learning how to engage consumer interest and attention through something as simple as a payment card. ? Discovering the potential for mutual benefit by working with retailers to achieve consumer loyalty. ? Using mutual relationships to develop a super proposition ¨C delivering the ¡¯X factor¡¯ to achieve differentiation. ? Protecting your most valuable commodity, the customer ¨C what do today's consumers expect and how can a great payments loyalty program assist in customer retention and acquisition? ? The online world of social networking is changing everything, how will changes in consumer behaviour and attitudes influence the future of loyalty schemes and initiatives?
  • 3. 19.30 Informal Dinner ¨C Cocktails and Buffet at the Exedra La Pisce - a chance to meet and mingle with other delegates 08.45 Conference Opening Address Mark Bergdahl, Managing Director, Loyalty Consulting UK 09.15 Owning the world of simple payments ¨C simple loyalty Sarah Alspach, Marketing Director, Barclaycard Freedom, Barclaycard, UK 10.00 Break and refreshments 10.30 Bonus - Pointing the way forward for Alpha Bank Cards Division Leo Kassoumis, Manager Consumer Finance, Alpha Bank, Greece 11.15 Potentially the world¡¯s largest loyalty Initiative yet ¨C enriching the Visa brand through real time rewards Rogerio Signorini, Cielo, Brasil 12.00 Panel discussion 12.45 Lunch 14.00 Gaining strategic value from a partnership between banks and merchants Catharina Ekl?f, Senior Business Leader , Head of Merchant Partners, MasterCard Europe 14.45 Pointless Loyalty Peter Maloney, Chief Executive Officer, Clear Cell, UK 15.30 Break and refreshments 16.00 Engaging Consumers in a New Era ¨C Maximising Loyalty and Value in a Changing World Alex Oliver, Director, The Futures Company 16.45 Panel Discussion 17.30 Conference day one close 19.30 Champagne Cocktails and Dinner at the Boscolo Plaza roof top restaurant
  • 4. 08.30 Introduction Mark Bergdahl, Managing Director, Loyalty Consulting UK 08.45 BP Greece ¨C ¡°The Bonus Effect¡± Alexis Giannios, BP Marketing Director, Hellenic Fuels SA, Greece 09.25 Influencing customer purchasing behaviour at the point of sale Chris Goodale, VP Loyalty, Sobey¡¯s Inc, Canada 10.05 DM Drogerie Markt ¨C ¡°Beautiful Loyalty¡± Dubravka Stefanac Vinovrski, Marketing Manager, DM Drogerie Markt, Croatia 10.45 Break and refreshments 11.15 ¡°Eating & Treating¡± ¨C consumers love to be rewarded with good food Guest Speaker 11.55 Panel discussion 12.45 Concluding Remarks - Conference Closes 13.00 Lunch The new luxury hotel Boscolo Exedra The conference aims to deliver an intimate Nice is located in the heart of the city environment to stimulate lively debate amongst and set in green surroundings, on the delegates, for that reason the number of delegates quiet main boulevard. The sumptuous has been restricted to a maximum of 50. classical fa?ade and the opulent decor of its interiors, inspired by 18th The cost of the conference is €1500/?1350 per century Rococo, immediately seduce delegate, to include hotel accommodation, all meals those who seek elegance, charm and and access to all presentations post conference. To style first and foremost. book your place simply visit www.bankingonloyalty.com and click on the After three years of painstaking Registration tab where you¡¯ll find the registration refurbishment, the hotel has become form. Once you have registered you will then receive the first luxury 5 star brand hotel in a confirmation email followed by an invoice email with details of how to pay for your attendance at the Nice. The hotel has thus confirmed its Banking on Loyalty 2011 conference. vocation as the number one destination in Nice for the more refined and exclusive guests. Address: Boscolo Exedra Nice, 12 Boulevard Please contact: Jacqueline Chamberlain Victor Hugo, 06000 Nice, France Email: jacqueline.chamberlain@loyaltyconsulting.co.uk Phone: +33 (0)497 038 989 Phone: +44 (0)1223370199