Herschel E. Chalk III is an internationally recognized influencer in areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies. He is the founder and managing director of Niche Marketing Strategies and co-founder of The Xochitl Project. He also lectures on social entrepreneurship. Prior to founding his own company, he held marketing roles with other organizations and worked in the California state legislature.
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Niche Marketing Strategies - CEO and Managing Director - Herschel E. Chalk III
1. Herschel E. Chalk III is recognized internationally as an influencer in the
areas of personal branding, leadership development, marketing
campaigns, organizational expansion and corporate launch strategies.
He is a social entrepreneur and bridges many disciplines as a coach and
consultant to social sector organizations and small businesses as Founder
and Managing Director of Niche Marketing Strategies and Co-?Founder of
The Xochitl Project. He also educates future social entrepreneurs as a
frequentfrequent guest lecturer at UC Clermont College and Great Oaks Career
Campuses. He is a speaker, blogger (@onlinedollarscholar) and columnist
with LaVanguardia newspaper.
Having spent the greater part of the past decade generating innovative and breakthrough
ideas Herschel has been widely recognized for his success in building and implementing
various programs and initiatives within the social sector.
Prior to founding Niche Marketing Strategies, Herschel was Senior Marketing and Research
Manager with LaVERDAD Marketing and Media, an award winning Hispanic owned and
certified minority business that quickly became one of the largest and most recognized names
bringing ethnic consumer insights and marketing strategies to Fortune 1,000 companies with a
clientele including Procter and Gamble, Toyota, State Farm and Cintas. Most recentlyclientele including Procter and Gamble, Toyota, State Farm and Cintas. Most recently
nationally recognized as minority business of the year. Prior assignments included a Field
Representative position with the California Legislature under State Senator Richard Alarcon.
While with the State Senators office, Herschel championed efforts to build and sustain relations
among a diverse group of constituents. In that role he is credited with authoring a brief history
of Black-?Latino/a relations in the San Fernando Valley. In each role, Herschel has won praise
for building coalitions and widespread support around a common strategy.
He is a YMCA Black/Latino Achiever, a member of the Cincinnati World Affairs Council andHe is a YMCA Black/Latino Achiever, a member of the Cincinnati World Affairs Council and
serves on the boards for the PERT Foundation and Good Foundation Learning Center, in
addition to being a 2011 graduate of the Urban League African American Leadership
Development Program.
Herschel holds a BA in Political Science and Spanish, Certification in Paralegal Studies, and a
MA in International Affairs from Georgetown University, Washington, DC, and now serves as the
scholarship chair in the Ohio region for his beloved alma mater. A native of Cincinnati,
Herschel was raised in a working class family deeply committed to hard work andHerschel was raised in a working class family deeply committed to hard work and
entrepreneurism. His lifetime goal is to help increase the cultural competence of the masses
through his marketing and outreach efforts. In addition to being a 15-?year Army Veteran in his
spare time Herschel enjoys being a private pilot, skydiving, running and yoga.
Contact Info:
Office 513.297.9500 | Fax 513.297.9223
hchalk@nmstrategies.com
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