Nick jr deck_courtney_and_sophie
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This document outlines plans for developing an interactive mobile app called "Magic" for kids ages 2-6 to watch and engage with Nick Jr. shows and characters. It discusses research finding that kids desire interactivity beyond passive video watching. The proposed app would include interactive elements, games, exploration, and hidden content to position kids as heroes and give them power over the experience. Details are provided on user profiles, authentication, monetization through sponsorship rather than ads, and marketing strategies to launch the new app.
Nick jr deck_courtney_and_sophie
- 2. Agenda About Us Research & Strategy Vision Design Ad Strategy QA Monday, December 17, 12
- 3. Why Youre Here Monday, December 17, 12
- 4. Bring the Smart Place to Play to life through an innovative, immersive and accessible experience that invites kids 2 to 6 into the world of their favorite Nick Jr characters and shows. Magical experience around our full episodes and the devices theyre on. The Ask Monday, December 17, 12
- 5. MAGIC is something that doesnt happen in the natural world. It puts the emphasis on the childs power rather than the phones power. -Allison Zell What is Magic? Monday, December 17, 12
- 6. About Us Monday, December 17, 12
- 7. Sophie Courtney Monday, December 17, 12
- 9. Whats Out There Monday, December 17, 12
- 10. Observation Action Create an innovative and immersive experience that goes above and beyond streaming video and sets Nick Jr. apart from the competition. In the absence of a true leader in kids video apps, parents direct their kids to apps they are most familiar with - Netflix and YouTube. Monday, December 17, 12
- 11. Kids naturally interact (talk, sing, dance, touch) with TV shows, but the shows dont interact back. Observation Action Take advantage of iOS device capabilities to introduce interactive elements that directly respond to the child. Monday, December 17, 12
- 12. Observation Action The multitude of interactive elements in gaming apps naturally supports kids desire to interact in a more free-form manner. Create a more free-form, exploratory experience for kids that goes beyond the traditional video-player. Monday, December 17, 12
- 13. Action Observation Sponsorship over Advertising Parents actively avoid exposing their kids to ads. Monday, December 17, 12
- 14. Our Vision Monday, December 17, 12
- 15. A world where children are the heroes - they play, learn, create, and discover at their own pace. Monday, December 17, 12
- 16. IN THIS APP: kids actively shape the world they play and watch in. HEROES: change the world and make it better. Monday, December 17, 12
- 17. IN THIS APP: kids solve problems to help their Nick Jr. friends HEROES: solve problems for their friends and save the day Monday, December 17, 12
- 18. IN THIS APP: kids unlock magical hidden content - the more they play, the more there is to discover! HEROES: have magical powers, explore the world, find hidden treasures, and solve mysteries. Monday, December 17, 12
- 20. Meet Luke Monday, December 17, 12
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- 35. Meet Leah Monday, December 17, 12
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- 65. Age-specific games Age-specific Worlds Live Streaming TV Avenues for Continued Growth Monday, December 17, 12
- 66. How We Get The Word Out Monday, December 17, 12
- 67. Prelaunch Launch Post-Launch Word of mouth, Blogger outreach, website promotion What we want to do Blogger outreach program What we want to do Live event at ToysRUs and shopping centers to kick start the campaign What we want to do Leverage app users and generate more WOM Where we want to do it Social Media Press releases Video reviews on youtube Where we want to do it Promotion on Nick jr digital properties (broadcast) Press releases Interactive Where we want to do it Mobile Ads Facebook ads Promotion on ToysRUs digital properties Monday, December 17, 12
- 68. Why this is right for you Build the Nick Jr. brand and enhance the value of every episode by being the first to offer a truly immersive and interactive viewing experience on iOS devices. Increase the value you deliver to MSOs and their subscribers through easy, kid-friendly authentication. Drive kids back to the app day after day to discover more magical hidden content within the playroom. Monday, December 17, 12
- 70. Additional Screens Monday, December 17, 12
- 71. Authentication Process Monday, December 17, 12
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