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Nicky Spode CVii (2)

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Nicky Spode

Nicky Spode has over 30 years of experience in market research, working on both qualitative and quantitative studies across various therapy areas in the UK. She has strong interviewing skills developed from her background in executive coaching. High ethical standards are maintained in all research. Recent clients include various market research companies. Her experience covers interviews with healthcare professionals from various specialties as well as patients.

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_________________________________________________________________________________ Nicky Spode Curriculum Vitae Tel: (m) 07914 644 146 (h) 01633 401056 nicky.spode@medi-marketresearch.co.uk _______________________________________________________________________________ A flexible, knowledgeable and skilled medical market researcher, working on a diverse range of studies throughout the UK. Drawing on her extensive executive coaching and facilitation background, Nicky brings a high level of professional training, combined with a friendly and unconditional approach to her research interviews. High ethical standards are adhered to at all times whilst working with healthcare professionals at all levels and members of the public in their homes. Career summary Nicky Spode Medical Market Research Current I currently work on a wide range of qualitative and quantitative medical market research studies across the country, including depth interviewing (face to face and telephone), pen and paper, CAPI and recruitment services. Recent clients include Gillian Kenny Associates, Insight, Medicys, Praxis, De Facto, Synergy, B2B International and Taylor McKenzie. Drawing on my extensive coaching skills and on the organisational side, my background in the logistical support area of television production management, I interview healthcare professionals and also patients in their homes. I am a member of the British Healthcare Business Intelligence Association and adhere to their code of ethics and conduct. *please see page 2 for breakdown of experience and therapy areas covered BBC Executive Leadership Coach 2005-2008 BBC Production Executive 2001–2006 • Leading a team of 60 production management staff to provide global logistical support to natural history filmmakers. Representative of the Natural History Unit at board level. Unique responsibility for reporting overall profit and loss to divisional board. Implementation and innovation of project management for production initiative (PM4P). Strategic management of staff motivation and expectation through several re-structure and redundancy rounds. Projects in portfolio include Planet Earth, Blue Planet, Springwatch , Wild China, Big Cat Diary. BBC Unit Manager 1990–2000 • Management overview of a portfolio of television productions such as Wildilfe on One and The Natural World. Overall responsibility for financial control and line management of teams of up to 20 production management staff. Management of global business partnerships and liaison with independent TV companies. BBC Production Coordinator 1987–1990 • Providing logistical and financial support on a variety of types of natural history programming, including blue chip documentaries, live outside broadcasts, presenter-led and studio-formatted shows. Professional Training • Member of BHBIA with certified competency in adverse event reporting and legal and ethics. • Association for Coaching Accreditation (2010) • BBC Ashridge Business School Coaching accreditation July 2008 • Qualified Myers Briggs practitioner July 2008 • BBC EMCC accredited Coach Foundation Course 2005 • i-Coach Academy Post Graduate Certificate in Coaching Practice (2007-2008) (Middx University Accredited qualification). The i-Coach Academy is a member of the EMCC and the British Psychology Special Group in Coaching Psychology Academic Qualifications PGC: Post Graduate Certificate in Work-based Coaching Practice (Middlesex University 2008) Diploma: French and Spanish (bilingual secretarial), RSA Certificate for Secretarial Linguists (UWE 1985) 1
2 A levels 8 GCSE’s . Market Research Experience: Face to face depth interviews and TDIs, CAPI, pen & paper including: • Exploratory, unmet needs • Awareness and usage • Brand development • Concept testing • Ad testing • Device testing • Market positioning • Detail aid testing • KOL research • Pricing and market access Therapy areas covered include: • Aesthetic Physicians: botulinum toxins, dermal fillers, submental fat . • Anaesthetics / Intensive care medicine: Septic shock, severe sepsis, enteral nutrition, neuropathic pain, infusion pumps. • Cancer: lung, GI, breast, skin, ovarian, prostate, cervical, pancreatic • Cardiology : hypertension, atrial fibrillation, peripheral arterial hypertension, , VTE, anti-coagulation, acute coronary syndrome, NOACs • Dermatology: psoriasis, acne, biologics, chronic idiopathic urticaria, uremic pruritus, actinic keratosis, atopic dermatitis • Endocrinology : Diabetes – type 1 and type 2, growth hormone, acromegaly, NET, mRCC, • Gastroenterology: IBS, Crohn’s disease, biologics, ulcerative colitis, hep B and C, enteral feeding, dysphagia, Coeliac disease, hepatic encephalopathy, HPN, chronic pancreatitis, IBD, constipation • GU Medicine: HIV / AIDS, HPV. • Gynaecology: Endometriosis, uterine fibroids, ovarian cancer • Haematology: haematological cancers inc AML, Mmltiple myeloma, MDS, NHL, CLL, MCL, CML, haemophilia, follicular lymphoma, anti fungals. • ICU: Septic shock, respiratory failure, infusion therapy. • Infectious Diseases: C Diff, hepatitis, HPV, herpes zoster. • Microbiology: bacterial infections, sepsis, C Diff, microscope use. • Nephrology: aHUS, chronic kidney disease, uremic pruritus, Lupus nephritis, renal aenaemia • Neurology: MS, neuropathic pain, Parkinson’s, spasticity Respondent Types Interviewed include: PCPs: GPs and Practice Managers Payors: including Prescribing Advisors and Commissioning Managers Secondary Care Physicians: Hospital Specialists including KOLs Hospital Pharmacists: including Procurement Pharmacists, Pharmaceutical Advisors, Chief Pharmacists and Pharmacy Directors Retail pharmacists Nurses: specialist hospital nurses, community nurses, practice nurses, tissue viability nurses, theatre nurses, aesthetic nurses Dietitians Physiotherapists Patients and carers: Asthma, diabetes, cancer, cardiology, COPD, growth hormone, herpes zoster, depression, obesity, psoriasis, rheumatoid arthritis, MDS, HIV 2

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Nicky Spode CVii (2)

  • 1. _________________________________________________________________________________ Nicky Spode Curriculum Vitae Tel: (m) 07914 644 146 (h) 01633 401056 nicky.spode@medi-marketresearch.co.uk _______________________________________________________________________________ A flexible, knowledgeable and skilled medical market researcher, working on a diverse range of studies throughout the UK. Drawing on her extensive executive coaching and facilitation background, Nicky brings a high level of professional training, combined with a friendly and unconditional approach to her research interviews. High ethical standards are adhered to at all times whilst working with healthcare professionals at all levels and members of the public in their homes. Career summary Nicky Spode Medical Market Research Current I currently work on a wide range of qualitative and quantitative medical market research studies across the country, including depth interviewing (face to face and telephone), pen and paper, CAPI and recruitment services. Recent clients include Gillian Kenny Associates, Insight, Medicys, Praxis, De Facto, Synergy, B2B International and Taylor McKenzie. Drawing on my extensive coaching skills and on the organisational side, my background in the logistical support area of television production management, I interview healthcare professionals and also patients in their homes. I am a member of the British Healthcare Business Intelligence Association and adhere to their code of ethics and conduct. *please see page 2 for breakdown of experience and therapy areas covered BBC Executive Leadership Coach 2005-2008 BBC Production Executive 2001–2006 • Leading a team of 60 production management staff to provide global logistical support to natural history filmmakers. Representative of the Natural History Unit at board level. Unique responsibility for reporting overall profit and loss to divisional board. Implementation and innovation of project management for production initiative (PM4P). Strategic management of staff motivation and expectation through several re-structure and redundancy rounds. Projects in portfolio include Planet Earth, Blue Planet, Springwatch , Wild China, Big Cat Diary. BBC Unit Manager 1990–2000 • Management overview of a portfolio of television productions such as Wildilfe on One and The Natural World. Overall responsibility for financial control and line management of teams of up to 20 production management staff. Management of global business partnerships and liaison with independent TV companies. BBC Production Coordinator 1987–1990 • Providing logistical and financial support on a variety of types of natural history programming, including blue chip documentaries, live outside broadcasts, presenter-led and studio-formatted shows. Professional Training • Member of BHBIA with certified competency in adverse event reporting and legal and ethics. • Association for Coaching Accreditation (2010) • BBC Ashridge Business School Coaching accreditation July 2008 • Qualified Myers Briggs practitioner July 2008 • BBC EMCC accredited Coach Foundation Course 2005 • i-Coach Academy Post Graduate Certificate in Coaching Practice (2007-2008) (Middx University Accredited qualification). The i-Coach Academy is a member of the EMCC and the British Psychology Special Group in Coaching Psychology Academic Qualifications PGC: Post Graduate Certificate in Work-based Coaching Practice (Middlesex University 2008) Diploma: French and Spanish (bilingual secretarial), RSA Certificate for Secretarial Linguists (UWE 1985) 1
  • 2. 2 A levels 8 GCSE’s . Market Research Experience: Face to face depth interviews and TDIs, CAPI, pen & paper including: • Exploratory, unmet needs • Awareness and usage • Brand development • Concept testing • Ad testing • Device testing • Market positioning • Detail aid testing • KOL research • Pricing and market access Therapy areas covered include: • Aesthetic Physicians: botulinum toxins, dermal fillers, submental fat . • Anaesthetics / Intensive care medicine: Septic shock, severe sepsis, enteral nutrition, neuropathic pain, infusion pumps. • Cancer: lung, GI, breast, skin, ovarian, prostate, cervical, pancreatic • Cardiology : hypertension, atrial fibrillation, peripheral arterial hypertension, , VTE, anti-coagulation, acute coronary syndrome, NOACs • Dermatology: psoriasis, acne, biologics, chronic idiopathic urticaria, uremic pruritus, actinic keratosis, atopic dermatitis • Endocrinology : Diabetes – type 1 and type 2, growth hormone, acromegaly, NET, mRCC, • Gastroenterology: IBS, Crohn’s disease, biologics, ulcerative colitis, hep B and C, enteral feeding, dysphagia, Coeliac disease, hepatic encephalopathy, HPN, chronic pancreatitis, IBD, constipation • GU Medicine: HIV / AIDS, HPV. • Gynaecology: Endometriosis, uterine fibroids, ovarian cancer • Haematology: haematological cancers inc AML, Mmltiple myeloma, MDS, NHL, CLL, MCL, CML, haemophilia, follicular lymphoma, anti fungals. • ICU: Septic shock, respiratory failure, infusion therapy. • Infectious Diseases: C Diff, hepatitis, HPV, herpes zoster. • Microbiology: bacterial infections, sepsis, C Diff, microscope use. • Nephrology: aHUS, chronic kidney disease, uremic pruritus, Lupus nephritis, renal aenaemia • Neurology: MS, neuropathic pain, Parkinson’s, spasticity Respondent Types Interviewed include: PCPs: GPs and Practice Managers Payors: including Prescribing Advisors and Commissioning Managers Secondary Care Physicians: Hospital Specialists including KOLs Hospital Pharmacists: including Procurement Pharmacists, Pharmaceutical Advisors, Chief Pharmacists and Pharmacy Directors Retail pharmacists Nurses: specialist hospital nurses, community nurses, practice nurses, tissue viability nurses, theatre nurses, aesthetic nurses Dietitians Physiotherapists Patients and carers: Asthma, diabetes, cancer, cardiology, COPD, growth hormone, herpes zoster, depression, obesity, psoriasis, rheumatoid arthritis, MDS, HIV 2