Nielsen millennial mindset Italy 2016 sample
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This document discusses the characteristics and preferences of Millennials (ages 18-34) compared to Baby Boomers (ages 55+). Some key findings are that Millennials are more likely than Baby Boomers to utilize shared products and services. Millennials also prefer to work for companies committed to positive social and environmental impact and check packaging labels to ensure this. The document additionally notes that Millennials are more open than Baby Boomers to watching video programming on their schedule through time-shifted viewing and on mobile devices, and are more likely to pay for and subscribe to online video programming only.
Nielsen millennial mindset Italy 2016 sample
- 1. UNLOCKING A GENERATION OF POTENTIAL
- 3. MILLENNIAL
- 5. Copyright息2016TheNielsenCompany.Confidentialandproprietary. 5 IM PART OF A Percent likely to utilize/rent products or services from a share community Source: Nielsen Global Survey of Share Communities, Q3 2013 MILLENNIALS (18-34) BABYBOOMERS (55+) GLOBAL AVERAGE ASIA-PACIFIC MIDDLE EAST AFRICA LATIN AMERICA NORTH AMERICA EUROPE
- 7. Copyright息2016TheNielsenCompany.Confidentialandproprietary. 7 I WANT Source: Nielsen Global Survey of Corporate Social Responsibility, Q1 2014 PREFER TO WORK FOR A COMPANY COMMITTED TO POSITIVE SOCIAL/ENVIRONMENT IMPACT CHECK THE PACKAGING LABELS TO ENSURE POSITIVE SOCIAL/ENVIRONMENT IMPACT MILLENNIALS BABY BOOMERS
- 9. Copyright息2016TheNielsenCompany.Confidentialandproprietary. 9 AND WATCH WHAT I WANT, I am more likely than Baby Boomers to Source: Nielsen Global Video-on-Demand Survey, Q3 2015 , Nielsen Global Digital Landscape, Q3 2014 XXX TO AGREE THAT TIME-SHIFTED PROGRAMMING BETTER ACCOMMODATES MY SCHEDULE XXXAGREE THAT WATCHING VIDEO PROGRAMMING ON MY MOBILE DEVICE IS CONVENIENT XXX MORE LIKELY TO PAY FOR A PROVIDER FOR ONLINE PROGRAMMING XXX MORE LIKELY TO SAY THEY PLAN TO CANCEL SERVICE IN FAVOR OF ONLINE-ONLY