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Nike- brand awarness,loyalty,association

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devangsavalia

Nike has strong brand equity through brand awareness, loyalty, and association. They use programs like Nike We Run and emotional branding focusing on heroism to attract and inspire loyal customers worldwide. Additionally, Nike is perceived to have high quality as a performance brand since its inception, designing durable and lightweight shoes prioritizing athletes' performance.

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NIKE: Brand equity Prepared by: Devang Savalia Vihang Prajapati
Brand awareness Nike We Run is an international club for running enthusiasts to create a communication strategy to attract potential customers to the Nike store.
Brand loyalty Nike advertising uses the emotional branding technique of Heroism to inspire incredible customer loyalty all over the world. The hero starts from humble beginnings, challenges a foe greater than him, and against all odds, prevails.
Brand association If you have a body, you are an athlete Bill bowerman
Perceived quality Nike is perceived as a high performance brand. Since their inception Nike considered performance as top priority, they designed shoes that are durable, lightweight for runners.
Nike- brand awarness,loyalty,association

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Nike- brand awarness,loyalty,association

  • 1. NIKE: Brand equity Prepared by: Devang Savalia Vihang Prajapati
  • 2. Brand awareness Nike We Run is an international club for running enthusiasts to create a communication strategy to attract potential customers to the Nike store.
  • 3. Brand loyalty Nike advertising uses the emotional branding technique of Heroism to inspire incredible customer loyalty all over the world. The hero starts from humble beginnings, challenges a foe greater than him, and against all odds, prevails.
  • 4. Brand association If you have a body, you are an athlete Bill bowerman
  • 5. Perceived quality Nike is perceived as a high performance brand. Since their inception Nike considered performance as top priority, they designed shoes that are durable, lightweight for runners.