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Nike advert research

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The document discusses Nike's famous "Just Do It" advertising campaign from the 1980s. The campaign aimed to increase Nike's sales by appealing to people's desire to push their physical limits. It tapped into the fitness craze of the time and helped Nike surpass Reebok as the top sports brand. The simplicity of the campaign, featuring only the slogan and Nike logo with minimal promotion, allowed it to achieve widespread appeal and recognition while sticking in consumers' minds.

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The advert aimed to increase Nike¡¯s salesby appealing to the human drive to push themselves to greater limits. It was produced during the 1980s and tapped into the fitness craze of the time, pushing Reebok off the no 1 slot in the sport brand market. Because it is something everyone can relate to, it appealed universally and so the product sold well. I think they achieved this because Nike is a respected sports brand and the slogan is recognised by most people worldwide without the logo being used. I think what makes it different is the simplicity of the advert. It doesn¡¯t try to over-promote the brand, but it sticks in the head of the consumer and is synonymous with fitness and sport in modern pop culture. While it does use the Nike logo, it is understated and is not essential to the logo. The bold white lettering on a black background catches the eye and stays in the head, while the full stop gives it a sense of finality which increases its capacity to stay in the mind of the consumer. The slogan was coined by the advertising agency, Wieden& Kennedy who in werein charge of Nike¡¯s marketing campaign. Anthony Richards Unit 7 Task 1B

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Nike advert research

  • 1. The advert aimed to increase Nike¡¯s salesby appealing to the human drive to push themselves to greater limits. It was produced during the 1980s and tapped into the fitness craze of the time, pushing Reebok off the no 1 slot in the sport brand market. Because it is something everyone can relate to, it appealed universally and so the product sold well. I think they achieved this because Nike is a respected sports brand and the slogan is recognised by most people worldwide without the logo being used. I think what makes it different is the simplicity of the advert. It doesn¡¯t try to over-promote the brand, but it sticks in the head of the consumer and is synonymous with fitness and sport in modern pop culture. While it does use the Nike logo, it is understated and is not essential to the logo. The bold white lettering on a black background catches the eye and stays in the head, while the full stop gives it a sense of finality which increases its capacity to stay in the mind of the consumer. The slogan was coined by the advertising agency, Wieden& Kennedy who in werein charge of Nike¡¯s marketing campaign. Anthony Richards Unit 7 Task 1B