Nike: 'Co-writing the future'
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Less than a month ago Nike launched its classic world cup epic 'Write the Future'. This presentation is an anlysis of the communication and the impact it is making across the world.
Nike: 'Co-writing the future'
- 1. 油
- 2. This is the work
- 3. And these are the KPIs to measure its success To be honoured as truly brilliant the work must demonstrate; = It has engaged Worldwide football audience Nike is a Global Brand Football is a Global Sport And Sport is a Social thing + + It has generated worldwide brand buzz And it has done all that in a very social way + +
- 4. It has generated worldwide brand buzz
- 5. The world has answered Source: WARC
- 6. The world has answered Owned Media Nike.com: Daily traffic increased by 85% . In the month of May, average site visits increased to 12.95 Million from 7 Million Average user spent an extra 3:18 minutes on site In other words the work contributed to generate extra brand exposure on NIKE Owned Platform equivalent to the value of; 81 Years Or 4239 Weeks Or 29677 Days Or 42735000 Minutes Sources: Google, Alexa, comScore
- 7. The world has answered Earned Media Sources YouTube.com In Other Words the Video has Generated Free/Earned Media (on YouTube) for Nike equivalent to the value of: 89 Years Or 4674 Weeks Or 32724 Days Or 785387 Hours Or 47123258 Minutes Or 2827395520 Seconds YouTube Views for NIKE Write The Future Spot: Total Views 15, 366, 280
- 8. Online Brand Share of Voice Nike VS. Addidas Source: Nielsen
- 9. Nike.com Visitors Source: Alexa
- 10. It has engaged Worldwide football audience
- 11. The People Citizens of the world writing on Write the future Source: Sysomos
- 12. The People Citizens of the world talking Write the Future Source: Sysomos, Google, Baidu
- 13. And it has done all that in a very social way
- 14. Nike Co-writing the Future Source: Google 2,460,000 Ongoing discussions (Forums, Blogs, Discussion Boards, etc)
- 15. Nike Co-writing the Future Source: WARC Facebook Fans BEFORE Nike wrote the Future 600, 000
- 16. Nike Co-writing the Future Source: WARC, Facebook Facebook Fans AFTER Nike wrote the future 1,油183,油657 An extra 0.5 million (Apx) fans in less than two weeks
- 17. Nike And it has done all that in a very social way Social platforms mentioning and generating buzz for Write the Future Co-Writing the Future
- 18. 油