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Nike has successfully extended its brand over the years. In terms of revenue distribution, 62% comes from footwear, 31% from apparel, 6% from equipment, and 1% from its global brand division. Nike is ranked 1st in the footwear and apparel industry, with a 2.4% global value share. The worldwide footwear and apparel market size is $268 billion growing at 8.5% from 2009-2014, while Nike's market size is $25 billion growing at 12.4% during the same period.Read less