Nike Stadium & Sports Complex
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Nike is proposing to build the first green stadium and sports complex. The 166-acre development would include an 80,000 seat stadium expanded to 90,000 for the Super Bowl, with 140 acres of parking and a 50-acre sports complex. The development aims to be environmentally friendly with features like a green roof, solar panels, and a power-generating floor. The goal is to promote sustainability, community involvement, and education around green technology.
Nike Stadium & Sports Complex
- 1. NIKE
- 3. Strengths
- 7. Strong strategic alliances with suppliers and sport teams Weaknesses
- 8. Revenue dependent on footwear sales
- 9. Unwilling to disclose information concerning its partnering companies
- 10. Poor working conditions, exploits cheap workforce overseas
- 11. Violated overtime laws and minimum wage rates in Vietnam (1996)
- 12. Child labor in Pakistan and Cambodia (1990s)
- 14. Produce products from manufacturing waste
- 15. Implement more eco-friendly programs similar to Reuse-A-Shoe Program to promote environmental awareness
- 16. Create eco-friendly stadium & sports complexThreats
- 17. Textile industry poses environmental hazards
- 18. Negative publicity due to cultural insensitivity in marketing campaigns & labor ethicsThe New DirectionTo create the first green stadium with a surrounding sports complex NikeStadiumTotal: 166 acres
- 19. 80,000 seats expanded to 90,000 for Super Bowl
- 20. With 140 acres of parking; 30,000 parking spaces Nike Sports Complex Total: 50 square acres25 acres softball/baseball replica stadiums
- 21. 5 acres football fields
- 22. 5 acres indoor basketball
- 23. 10 acres for outdoor soccer
- 24. 1 acre spilt between 3 caf辿s
- 25. 1 acre for a 5 story parking structure ($200,000 per parking spot)
- 26. 3 acres for administration facilities, retail stores, and locker rooms GreenSpecifications Roof
- 27. 660,000 sq ft
- 28. 400,000 sq ft retractable
- 29. 260,000 sq ft green roof
- 30. Benefits of green roof:
- 31. Reduces heat
- 32. Prevents excess sewer water
- 33. Produces oxygen Solar panels
- 34. 9,200 panels
- 35. Generate 180,000 units of renewable electricity each year
- 36. Reducing carbon emissions into the atmosphere by more than 6.3 million pounds each yearPower generating floor
- 37. Generate power using the energy created by peoples steps
- 38. Bouncing floor consisting of springs and series of power generating blocks
- 39. Blocks: crystals produce small electrical current when stepped on (piezoelectricity) BenefitsCorporate social responsibility
- 40. Added value to the value-chain
- 41. Promote an eco-friendly environment
- 42. Education of green technology
- 43. Provide an environment for athletes to stay active and feel like a professional
- 44. Provide a mutual location for various intramural teams to competeCreating BuzzFlip phone content : natural way to create buzz
- 45. Through the eyes of architects, students, and green advocates
- 46. Newsworthiness: testing peoples belief of what is possible Community Involvement Build a platform similar to Nikes The Girl Effect
- 47. Stadium and Spots Complex will be funded by Nike Foundation, but not branded by Nike
- 48. Will give the community the opportunity to share their design ideasSocial Media Platforms The hope is that just the concept will create enough buzz from the community that this project will have a natural presence on Facebook and Twitter.
- 49. Creating Green Awareness Easy to find, easy to understand
- 50. Label trashcans as L温稼糸韓庄鉛鉛
- 51. Educated the community what is recyclable
- 52. Giving people the choice and the opportunity
- 53. Sell drinks in reusable bottles, options of sport tops
- 54. Water fountains
- 55. Bring your own cup and receive a % off beverage
- 56. Canvas bags in an assortment of sizes
- 57. Bamboo towels
Editor's Notes
- Coke of shoesPublicly traded http://www.marketingteacher.com/SWOT/nike_swot.htmhttp://www.businessteacher.org.uk/business-resources/swot-analysis-database/nike-swot-analysis/#Contracts with about 700 shops worldwide, runs offices in 45 countries, and manages factories in China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia.
- If the demand for our shoes were to decline, we would need to pullout and devise a new strategic plan. Makes our company seem questionable. Not culturally aware: Lebron James Nike ad banned in Chinahttp://www.chinadaily.com.cn/english/doc/2004-12/07/content_397920.htmhttp://www.youtube.com/watch?v=bPJPe6Kti7g
- http://www.nikereuseashoe.com/get-involved/individual-shoe-recycling
- Textile industry: Nike needs to constantly strive to maintain an eco-friendly reputation
- The state of the art facility is situated on 50 acres of land. It offers multiple sport fields: indoor basketball courts, fields for baseball, softball, football, and soccer.Other amenities includes top of the line locker rooms, retail stores, and a caf辿 that offers the best in natural and organic foods and drinks.
- Cover rest of roof with solar panels Generate 180,000 units of renewable electricity each year enough energy to make 9,000,000 cups of teaOr power 1,000 PCs for a year. Power an average 3 bed home for 60 years. Make 10 million pieces of toast
- As people step on floor, blocks are squeezed, current is fed to batteries Batteries constantly recharged floor movement, used to power parts of the stadium and sports complex Tokyo train station (East Japan Railway Company) Sustainable night club in Rotterdam (UK)
- Create a place for green technology To creating a sustainable business. Letting the public know that Nike is for profit, but we want them to be intrigued by green technology. We recognize that we probably never be able to recoup the costs, but we want our customers, investors, and potential customers know that Nike cares about the environment.