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Nikita Grigorovich - Mobile app launch. Dolphin

TargetSummit
TargetSummit

This presentation from TargetSummit Moscow.

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息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 丐亳仗仂于亠 仂亳弍从亳 亰舒仗从仂于 仄仂弍亳仍仆 仗仂亠从仂于 仆舒 仍仂从舒仍仆 仆从舒 亳从亳舒 亳亞仂仂于亳 Dolphin
1. 亠 仍仂从舒仍仆仂亶 从仂仄舒仆亟
息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 亠 仍仂从舒仍仆仂亶 从仂仄舒仆亟 3 1 2 3 亠仗仂仆亳仄舒仆亳亠 从 仆从舒 (80% 弍ﾐ莞勤却舒 - 仆舒 Facebook) 亠 舒亟舒仗亳仂于舒仆仆亠 从亠舒亳于 仍仂舒 从仂仄仄仆亳从舒亳 从仍ﾑ亠于仄亳 亳亞仂从舒仄亳
2. 于亳亠 从仂仄舒仆亟 仗仂仍仆仂仄仂亳亶 仆舒 仗亳仆亳亠 亠亠仆亳亶
息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 于亳亠 从仂仄舒仆亟 仗仂仍仆仂仄仂亳亶 仆舒 仗亳仆亳亠 亠亠仆亳亶 5 1 2 3 4 仂仍 亳 舒亟舒仆亳 亰仄亠仆亠仆亳亠 仗舒于亳仍 亳亞 于 亠亠 仗仂亠亠 仂仗从亳 于仂仗仂亳亰于亠亳 仂, 仂 舒弍仂舒仍仂 于 亟亞亳 舒仆舒 亠从仂亠从仆仂亠 仄亠亟亳舒仗仍舒仆亳仂于舒仆亳亠
3. 亠仗仂仆亳仄舒仆亳亠 仄亠舒仆亳从亳 舒弍仂 从舒仆舒仍仂于 仗亳于仍亠亠仆亳 仗仂仍亰仂于舒亠仍亠亶
息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 亠仗仂仆亳仄舒仆亳亠 仄亠舒仆亳从亳 舒弍仂 从舒仆舒仍仂于 仗亳于仍亠亠仆亳 仗仂仍亰仂于舒亠仍亠亶 7 1 2 3 丕 仆舒 亠 200$. 丼仂 于 仆舒仄 仄仂亢亠亠 仗亠亟仍仂亢亳? 亠 于亠仄亠仆亳 仂仗亳仄亳亰亳仂于舒 仗仂仍亰亶亠 仂仍从仂 于亠亢亟亠仆仆亠 从舒亳仆从亳. 丕 仆舒 亳 亠仍 5
4. 亠 亠从亳仆亞舒 亳 亳亠仄 舒仆舒仍亳亳从亳
息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 亠 亠从亳仆亞舒 亳 亳亠仄 舒仆舒仍亳亳从亳 9 1 2 3 4 丼舒仂 仆亠仗仂亳仍仆 从仍亳亠仆仂于 丕 仆舒 - 于仂亶 舒仄仂仗亳仆亶 s2s 亠从亳仆亞. 舒于舒亶亠 亳仆亠亞亳仂于舒 舒于舒亶亠 仗仂仂 从仗亳仄 从仍亳从亳 亳 仗仂仄仂亳仄 从舒从 亳亰仄亠仆亳 New Users AppsFlyer, MAT, Adjust - 仆亠 仍舒仍亳, 亳仆亠亞亳仂于舒 仆亠从仂亞亟舒
5. 亠仗仂亰舒仆仂 从舒从 从仍亳亠仆舒, 舒从 亳 亳仗仂仍仆亳亠仍
息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 亠仗仂亰舒仆仂 从舒从 从仍亳亠仆舒, 舒从 亳 亳仗仂仍仆亳亠仍 11 1 2 仂亳仄 仂弍亠仗亠亳 仄舒从亳仄舒仍仆亠 ROI, 仆仂 舒从 仂于亠亠仆亳 亳亞仂从仂仄 仗仍舒亠亢舒 仄 于舒仄 仗亠亠亟舒于舒 仆亠 弍亟亠仄 丕 仆舒 亠 2 于舒亞仂仆舒 亟仂于, 仆仂 仄 于舒仄 仆亠 舒从舒亢亠仄 仂从亟舒 仂仆亳, 舒 仂 于 舒仄亳 于亠 亟亠仍舒亠亠
6. 于亳亠 仂仗亳仄亳亰舒亳亳 仗仂亟 仍仂从舒仍仆亶 仆仂从
息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 于亳亠 仂仗亳仄亳亰舒亳亳 仗仂亟 仍仂从舒仍仆亶 仆仂从 13 1 2 3 仗亳舒仆亳亠 弌从亳仆仂 仂从舒仍亳亰舒亳 舒仄仂亞仂 仗亳仍仂亢亠仆亳
7. 弌仍亳从仂仄 仄仆仂亞仂 亳仗仂仍仆亳亠仍亠亶
息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 弌仍亳从仂仄 仄仆仂亞仂 亳仗仂仍仆亳亠仍亠亶 15 1 2 3 舒礀舒亠仄 10 舒亞亠仆于 舒亰仆仄亳 仍仂于亳礆亳, 弍亠亰 亠从仂亞仂 弍亳舒 仗仂 亳仂仆亳从舒仄 弌仄仂亳仄, 从舒从 仂仆亳 于亠亠仍仂 仆仂 仗仂 仆从, 从仗舒 舒亳从 亟亞 亟亞舒 亠 仂从仍ﾑ舒亠仄
8. 舒弍仂舒 affiliate networks 弍亠亰 KPI
息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 舒弍仂舒 affiliate networks 弍亠亰 KPI 17 1 2 3 4 Volume 亳 CPI 于亠 仂 亳仆亠亠亠 从仍亳亠仆舒 仆舒 仗亠于仂仄 舒仗亠 仂仂亶 舒仗. 仗仂亠仄 仂仆仂 仆亠 从仂仆于亠亳仂于舒仍仂 仗仂亠仄 仗仂亠仆 仗仍舒亳 舒从仂亶 仆亳亰从亳亶 仂亶, 于亠. 仆亠 仂亠仆. 弍仂仍亠 于舒仄亳 仆亠 舒弍仂舒亠仄
9. 亠仗仂仆亳仄舒仆亳亠 于仂亳 亠仍亠亶 亳 亰舒亟舒
息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 亠仗仂仆亳仄舒仆亳亠 于仂亳 亠仍亠亶 亳 亰舒亟舒 19 1 2 3 4 仂舒仆仂于从舒 于 TOP 舒从亳仄亳亰舒亳 ROI 亳仍亳 RR 亳仆亳仄亳亰舒亳 亠仆 亳仆舒仍仍舒 亠 弌丕
10. 亠仗仂仆亳仄舒仆亳亠 亠仆仂仂弍舒亰仂于舒仆亳
息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 亞亠仆于仂 于亠亞亟舒 亟仂仍亢仆仂: 21 1 2 3 弍仆亳 从仍亳亠仆 仂亳仄仂 亰 亠亞仂 仂仆舒 仂仄亳亠. 舒从 仄仂亞 亳亰仄亠仆亳 仗仂从舒亰舒亠仍亳 仗亳 亠亠 从仂亠从亳亳 仂亟仂弍仆仂. 亠舒仍仆仂. 仂亰舒仆仂 亠仗仂仆亳仄舒仆亳亠 亠仆仂仂弍舒亰仂于舒仆亳
Thank You 息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 亳从亳舒 亳亞仂仂于亳 grigorovich@dolphin.com

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Nikita Grigorovich - Mobile app launch. Dolphin

  • 1. 息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 丐亳仗仂于亠 仂亳弍从亳 亰舒仗从仂于 仄仂弍亳仍仆 仗仂亠从仂于 仆舒 仍仂从舒仍仆 仆从舒 亳从亳舒 亳亞仂仂于亳 Dolphin
  • 3. 息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 亠 仍仂从舒仍仆仂亶 从仂仄舒仆亟 3 1 2 3 亠仗仂仆亳仄舒仆亳亠 从 仆从舒 (80% 弍ﾐ莞勤却舒 - 仆舒 Facebook) 亠 舒亟舒仗亳仂于舒仆仆亠 从亠舒亳于 仍仂舒 从仂仄仄仆亳从舒亳 从仍ﾑ亠于仄亳 亳亞仂从舒仄亳
  • 5. 息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 于亳亠 从仂仄舒仆亟 仗仂仍仆仂仄仂亳亶 仆舒 仗亳仆亳亠 亠亠仆亳亶 5 1 2 3 4 仂仍 亳 舒亟舒仆亳 亰仄亠仆亠仆亳亠 仗舒于亳仍 亳亞 于 亠亠 仗仂亠亠 仂仗从亳 于仂仗仂亳亰于亠亳 仂, 仂 舒弍仂舒仍仂 于 亟亞亳 舒仆舒 亠从仂亠从仆仂亠 仄亠亟亳舒仗仍舒仆亳仂于舒仆亳亠
  • 6. 3. 亠仗仂仆亳仄舒仆亳亠 仄亠舒仆亳从亳 舒弍仂 从舒仆舒仍仂于 仗亳于仍亠亠仆亳 仗仂仍亰仂于舒亠仍亠亶
  • 7. 息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 亠仗仂仆亳仄舒仆亳亠 仄亠舒仆亳从亳 舒弍仂 从舒仆舒仍仂于 仗亳于仍亠亠仆亳 仗仂仍亰仂于舒亠仍亠亶 7 1 2 3 丕 仆舒 亠 200$. 丼仂 于 仆舒仄 仄仂亢亠亠 仗亠亟仍仂亢亳? 亠 于亠仄亠仆亳 仂仗亳仄亳亰亳仂于舒 仗仂仍亰亶亠 仂仍从仂 于亠亢亟亠仆仆亠 从舒亳仆从亳. 丕 仆舒 亳 亠仍 5
  • 8. 4. 亠 亠从亳仆亞舒 亳 亳亠仄 舒仆舒仍亳亳从亳
  • 9. 息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 亠 亠从亳仆亞舒 亳 亳亠仄 舒仆舒仍亳亳从亳 9 1 2 3 4 丼舒仂 仆亠仗仂亳仍仆 从仍亳亠仆仂于 丕 仆舒 - 于仂亶 舒仄仂仗亳仆亶 s2s 亠从亳仆亞. 舒于舒亶亠 亳仆亠亞亳仂于舒 舒于舒亶亠 仗仂仂 从仗亳仄 从仍亳从亳 亳 仗仂仄仂亳仄 从舒从 亳亰仄亠仆亳 New Users AppsFlyer, MAT, Adjust - 仆亠 仍舒仍亳, 亳仆亠亞亳仂于舒 仆亠从仂亞亟舒
  • 11. 息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 亠仗仂亰舒仆仂 从舒从 从仍亳亠仆舒, 舒从 亳 亳仗仂仍仆亳亠仍 11 1 2 仂亳仄 仂弍亠仗亠亳 仄舒从亳仄舒仍仆亠 ROI, 仆仂 舒从 仂于亠亠仆亳 亳亞仂从仂仄 仗仍舒亠亢舒 仄 于舒仄 仗亠亠亟舒于舒 仆亠 弍亟亠仄 丕 仆舒 亠 2 于舒亞仂仆舒 亟仂于, 仆仂 仄 于舒仄 仆亠 舒从舒亢亠仄 仂从亟舒 仂仆亳, 舒 仂 于 舒仄亳 于亠 亟亠仍舒亠亠
  • 13. 息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 于亳亠 仂仗亳仄亳亰舒亳亳 仗仂亟 仍仂从舒仍仆亶 仆仂从 13 1 2 3 仗亳舒仆亳亠 弌从亳仆仂 仂从舒仍亳亰舒亳 舒仄仂亞仂 仗亳仍仂亢亠仆亳
  • 15. 息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 弌仍亳从仂仄 仄仆仂亞仂 亳仗仂仍仆亳亠仍亠亶 15 1 2 3 舒礀舒亠仄 10 舒亞亠仆于 舒亰仆仄亳 仍仂于亳礆亳, 弍亠亰 亠从仂亞仂 弍亳舒 仗仂 亳仂仆亳从舒仄 弌仄仂亳仄, 从舒从 仂仆亳 于亠亠仍仂 仆仂 仗仂 仆从, 从仗舒 舒亳从 亟亞 亟亞舒 亠 仂从仍ﾑ舒亠仄
  • 16. 8. 舒弍仂舒 affiliate networks 弍亠亰 KPI
  • 17. 息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 舒弍仂舒 affiliate networks 弍亠亰 KPI 17 1 2 3 4 Volume 亳 CPI 于亠 仂 亳仆亠亠亠 从仍亳亠仆舒 仆舒 仗亠于仂仄 舒仗亠 仂仂亶 舒仗. 仗仂亠仄 仂仆仂 仆亠 从仂仆于亠亳仂于舒仍仂 仗仂亠仄 仗仂亠仆 仗仍舒亳 舒从仂亶 仆亳亰从亳亶 仂亶, 于亠. 仆亠 仂亠仆. 弍仂仍亠 于舒仄亳 仆亠 舒弍仂舒亠仄
  • 19. 息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 亠仗仂仆亳仄舒仆亳亠 于仂亳 亠仍亠亶 亳 亰舒亟舒 19 1 2 3 4 仂舒仆仂于从舒 于 TOP 舒从亳仄亳亰舒亳 ROI 亳仍亳 RR 亳仆亳仄亳亰舒亳 亠仆 亳仆舒仍仍舒 亠 弌丕
  • 21. 息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 亞亠仆于仂 于亠亞亟舒 亟仂仍亢仆仂: 21 1 2 3 弍仆亳 从仍亳亠仆 仂亳仄仂 亰 亠亞仂 仂仆舒 仂仄亳亠. 舒从 仄仂亞 亳亰仄亠仆亳 仗仂从舒亰舒亠仍亳 仗亳 亠亠 从仂亠从亳亳 仂亟仂弍仆仂. 亠舒仍仆仂. 仂亰舒仆仂 亠仗仂仆亳仄舒仆亳亠 亠仆仂仂弍舒亰仂于舒仆亳
  • 22. Thank You 息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential息 2015 Dolphin Browser and Mobotap, Inc. - Proprietary and Confidential 亳从亳舒 亳亞仂仂于亳 grigorovich@dolphin.com