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Nim boxing club_70105

Pad Marius
Pad Marius

The author visits the new Boxing Club fitness center owned by former Wall Street trader Steven Wade. During an intense group workout class, the author observes a diverse group of members from their 20s to 50s being pushed to their limits through various cardiovascular and strength exercises including boxing, running, jumping rope and calisthenics. Though challenging for all levels, the Boxing Club aims to prevent workout boredom through high-intensity custom workouts that are competitively priced at $65 per month with unlimited access. Inspired by the class, the author tries some kickboxing basics and is humbled by the experience. Wade hopes to expand the Boxing Club nationally to others seeking a non-droning workout alternative.

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Fighting Fitness: The Boxing Club 118 Spring/Summer 2005
I love to box, but Im such a novice I still get out of breath during round one. That doesnt stop me from loving the attempt to pull together a combination or two. To that end, I found myself lured to the new chain of fitness centers owned and operated by former Wall Streeter and boxing aficionado Steven Wade. His newest location in the Costa Verde shopping center in La Jolla is in the final stages of build-out, but already fully functional on one floor, where I watched an intense group workout that took my breath away. Story by Bree Walker Photography by Martin Mann www.NImagazine.com 119
What is so attractive about Steves program is that for as little as $65 per month, a member has unlimited access to come literally any time of the day and find a wide range of workouts of varying intensity. 120 Spring/Summer 2005
A diverse group of members ranging in age from early twenties to late 鍖fties were pushed to the limits in a variety of cardiovascular exercises, including punching heavy bags, sprinting around the room, jumping rope, medicine ball tossing, and old fashioned calisthenics, drill sergeant style. Included in this hour were basic core strengthening routines, including Pilates and yoga-style stretching and 鍖oor mat work. This was a workout for individuals serious about 鍖tness, but entrepreneur Wade says that The Boxing Club training programs are designed for people of all 鍖tness levels. Customized group workouts occur nearly every hour, in addition to competitively priced one-on-one training for clients who want to focus on speci鍖c body parts. His state of the art elliptical machines, treadmills, and stationary bikes are all hooked up to cable TV, so news junkies like me wont miss a minute of infotainment. What is so attractive about Steves program is that for as little as $65 per month, a member has unlimited access to come literally any time of the day and 鍖nd a wide range of workouts of varying intensity. Upstairs, where this high intensity boxing class was going on, I put on my gloves to work with Steven in the Boxing Clubs centerpiece, a high-tech 鍖oored boxing ring that showcases anyone willing to show off his or her sparring technique. It humbled me. As Steven and I 鍖nished posing, Wade asked me if Id ever tried kickboxing. I took a course in Krav Maga self-defense a long time ago in Los Angeles, where I did some kick moves, but no, kickboxing. Ive never triedshould I be scared? Steve laughed, walked me to the heavy bags, and showed me a few basic maneuvers like how to rotate my torso and pivot from my anchored foot to create a powerful impact from my instep. Getting my knee high enough to create height for the impact while not losing my balance, is the 鍖rst goal in a class for kickboxing. Again, I was humbled. The Boxing Club was purchased by Wade when he was an investor on Wall Street. He came across the opportunity to buy out the 鍖tness chain, and that was all it took for him to move his family to the sunny side of a healthier lifestyle. His love of boxing and helping clients get in shape is the driving force behind the goal of expanding The Boxing Club throughout the country. His San Diego clubs have a steadily growing clientele of 鍖tness enthusiasts who understand their worst enemy is workout boredom. What our clientele already understands when they come here is that the factory environment of many workout clubs inevitably leads to drone-like malaise, and kills your motivation to go to the club. We know the difference and we do it in a competitively-priced way. I know Ill be back, looking for another dose of humility and inspiration. 121 FIGHTING FITNESS: THE BOXING CLUB www.NImagazine.com

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Nim boxing club_70105

  • 1. Fighting Fitness: The Boxing Club 118 Spring/Summer 2005
  • 2. I love to box, but Im such a novice I still get out of breath during round one. That doesnt stop me from loving the attempt to pull together a combination or two. To that end, I found myself lured to the new chain of fitness centers owned and operated by former Wall Streeter and boxing aficionado Steven Wade. His newest location in the Costa Verde shopping center in La Jolla is in the final stages of build-out, but already fully functional on one floor, where I watched an intense group workout that took my breath away. Story by Bree Walker Photography by Martin Mann www.NImagazine.com 119
  • 3. What is so attractive about Steves program is that for as little as $65 per month, a member has unlimited access to come literally any time of the day and find a wide range of workouts of varying intensity. 120 Spring/Summer 2005
  • 4. A diverse group of members ranging in age from early twenties to late 鍖fties were pushed to the limits in a variety of cardiovascular exercises, including punching heavy bags, sprinting around the room, jumping rope, medicine ball tossing, and old fashioned calisthenics, drill sergeant style. Included in this hour were basic core strengthening routines, including Pilates and yoga-style stretching and 鍖oor mat work. This was a workout for individuals serious about 鍖tness, but entrepreneur Wade says that The Boxing Club training programs are designed for people of all 鍖tness levels. Customized group workouts occur nearly every hour, in addition to competitively priced one-on-one training for clients who want to focus on speci鍖c body parts. His state of the art elliptical machines, treadmills, and stationary bikes are all hooked up to cable TV, so news junkies like me wont miss a minute of infotainment. What is so attractive about Steves program is that for as little as $65 per month, a member has unlimited access to come literally any time of the day and 鍖nd a wide range of workouts of varying intensity. Upstairs, where this high intensity boxing class was going on, I put on my gloves to work with Steven in the Boxing Clubs centerpiece, a high-tech 鍖oored boxing ring that showcases anyone willing to show off his or her sparring technique. It humbled me. As Steven and I 鍖nished posing, Wade asked me if Id ever tried kickboxing. I took a course in Krav Maga self-defense a long time ago in Los Angeles, where I did some kick moves, but no, kickboxing. Ive never triedshould I be scared? Steve laughed, walked me to the heavy bags, and showed me a few basic maneuvers like how to rotate my torso and pivot from my anchored foot to create a powerful impact from my instep. Getting my knee high enough to create height for the impact while not losing my balance, is the 鍖rst goal in a class for kickboxing. Again, I was humbled. The Boxing Club was purchased by Wade when he was an investor on Wall Street. He came across the opportunity to buy out the 鍖tness chain, and that was all it took for him to move his family to the sunny side of a healthier lifestyle. His love of boxing and helping clients get in shape is the driving force behind the goal of expanding The Boxing Club throughout the country. His San Diego clubs have a steadily growing clientele of 鍖tness enthusiasts who understand their worst enemy is workout boredom. What our clientele already understands when they come here is that the factory environment of many workout clubs inevitably leads to drone-like malaise, and kills your motivation to go to the club. We know the difference and we do it in a competitively-priced way. I know Ill be back, looking for another dose of humility and inspiration. 121 FIGHTING FITNESS: THE BOXING CLUB www.NImagazine.com