NISSIN vs MIKOCHI
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Bi t畉p nh坦m m担n Ti畉p Th畛 Ph但n t鱈ch t叩c 畛ng c畛a m担i tr動畛ng 畉n chi畉n l動畛c Marketing c畛a s畉n ph畉m m狸 Mikochi - Acecook Vietnam Y畉u t畛 m担i tr動畛ng: 畛i th畛 (c畛 th畛 l m狸 Nissin - Nissin)
NISSIN vs MIKOCHI
- 1. NISSIN NISSIN TR働畛NG 畉I H畛C BCH KHOA TP.HCM KHOA QU畉N L CNG NGHI畛P B畛 MN TI畉P TH畛 V QU畉N L BI T畉P NHM S畛 01 MN: TI畉P TH畛 GVHD: Th.S D働NG TH畛 NG畛C LIN 1 Nh坦m 10 - Nissin vs Mikochi vsMIKOCHI ACECOOK
- 2. NHM TH畛C HI畛N: 10 H畛 TN MSSV NGUY畛N THNH CNG 71200397 PHAN QUANG DUY 71200573 PH畉M NG NGN H 71200923 INH D働NG PHC H畉U 71201032 NGUY畛N H畛U PHI TR働畛NG 71204213 2 Nh坦m 10 - Nissin vs Mikochi
- 3. I. COMPANY INTRODUCTION 3 Nh坦m 10 - Nissin vs Mikochi CNG TY C畛 PH畉N ACECOOK VIETNAM EST. 1993 START OPERATING: 1995 L CNG TY CON C畛A T畉P ON ACECOOK NH畉T B畉N
- 4. I. COMPANY INTRODUCTION 4 Nh坦m 10 - Nissin vs Mikochi CNG TY TNHH TH畛C PH畉M NISSIN VIETNAM EST. 2011 N畉M TRONG H畛 TH畛NG NISSIN TON C畉U C畛A T畉P ON NISSIN (NH畉T B畉N) CNG TY M BN CH畉Y S畛 1 NH畉T B畉N
- 5. 5 Nh坦m 10 - Nissin vs Mikochi II. IMPACT
- 6. 6 Nh坦m 10 - Nissin vs Mikochi II. IMPACT
- 7. 7 Nh坦m 10 - Nissin vs Mikochi II. IMPACT
- 8. III. ACTION 8 Nh坦m 10 - Nissin vs Mikochi
- 9. IV. CLOSING 9 Nh坦m 10 - Nissin vs Mikochi
Editor's Notes
- #4: ACECOOK VIETNAM JOINT STOCK COMPANY:EST. 1993Start Operating: 1995Lc担ngty con c畛at畉ponAcecookNh畉tB畉nThnhl畉pvonm 1993 vch鱈nhth畛cho畉t畛ngnm 1995.Saunhi畛unmho畉t畛ng, C担ngtyC畛ph畉nAcecookVi畛t Nam 達ph叩ttri畛nl畛nm畉nhtr畛thnhc担ngtyth畛cph畉mt畛ngh畛phng畉ut畉iVi畛t Nam.C坦v畛tr鱈v畛ngch畉ctr棚nth畛tr動畛ng, chuy棚ncungc畉pc叩cs畉nph畉mnli畛nc坦ch畉tl動畛ngvdinhd動畛ngcao.
- #5: NISSIN VIETNAM FOOD COMPANYThnhl畉pnm 2011Thu畛ct畉pon Nissin (Nh畉tB畉n)Lc担ngtym狸b叩nch畉ys畛 1 Nh畉tB畉ntheo d畛 li畛u nguy棚n c畛u th畛 tr動畛ng ngnh m狸 n li畛n ton qu畛c t畉i Nh畉t B畉n do INTAGE th畛c hi畛n t畛 T1 畉n T12 nm 2011
- #6: NON-FRIED INSTANT NOODLE MIKOCHI:叩p畛ngnhuc畉uth畛cph畉m畉mb畉odinhd動畛ngc畛akh叩chhng.C担ngngh畛s畉nxu畉thi畛n畉it畛Nh畉tB畉n, s畛im狸kh担ng qua chi棚nv畉ngi畛動畛c畛dai, v畛th董mngonnh動m狸t動董i.Mongmu畛nem畉nchong動畛iti棚ud湛ngVi畛t Nam c畉mgi叩c畉mth畛cm畛il畉v畛c叩o. Gi叩b叩nl畉 6000 畛ng/g坦i 80gr.
- #7: ACECOOKS THREAT:Nguyc董m畉tth畛ph畉nvotay Nissin, nh動ng坦ch動aph畉ilv畉n畛叩ng lo ng畉iv狸th畛ph畉nhi畛nt畉ic畛aAcecookang畛ng畉uth畛tr動畛ngVi畛t Nam. Tuynhi棚n, v畉nkh担ngth畛ch畛quanv狸 Nissin lm畛tt畉ponr畉tm畉nh, c坦th畛thay畛it狸nhth畉b畉tc畛l炭cno.B畛d畉ntr動畛cb畉ngm畛ts畉nph畉ml畉, l畉n畉uxu畉thi畛ntr棚nth畛tr動畛ng. S畉nph畉m坦t畉ochokh叩chhngm畛ts畛y棚nt但mkhis畛d畛ng, 畉mb畉o an tonchos畛ckh畛e, 叩nhvom畛iquant但mhi畛n nay c畛a NTD.
- #8: ACECOOKS ADVANTAGES:Th畛ph畉nl畛n, r畛ngkh畉pVi畛t Nam達畛nhd畉ng動畛cth動董nghi畛u (Brand recognition) trongl嘆ngng動畛iti棚ud湛ngS畉nph畉mad畉ngph湛h畛pv畛inhi畛uph但nkh炭ckh叩chhng
- #9: WHAT THEYVE DONE.Sau坦kh担ngl但u, Acecook達chora畛is畉nph畉mM狸kh担ngchi棚nMikochic畉nhtranhtr畛cti畉pv畛is畉nph畉mc畛a Nissin.但ych鱈nhlchi畉nl動畛cs畉nph畉m (Product) c畛a Nissin tr動畛cs畛t叩c畛ngc畛a畛ith畛c畉nhtranh.T畉nd畛ngnh畛ngl畛ith畉c畉nhtranhx但yd畛ngt畛l但u, Acecookquy畉t畛nhb叩ns畉nph畉mv畛im畛cgi叩 6.000VND/g坦i 80gr.D湛ram畉tsau, b叩nv畛igi叩caoh董nnh動ngMikochiv畉nchi畉m動uth畉v狸nh畛ngy畉ut畛kh叩chquannh動t棚ns畉nph畉md畛nh畛, d畛li棚nt動畛ng. Khinh畉c畉nM狸kh担ngchi棚n, NTD v畉nnh畛畉nMikochitr動畛cti棚n, nh畛c但u slogan quenthu畛c Mikochilm狸kh担ngchi棚n
- #10: WHAT THEYVE DONE.Sau坦kh担ngl但u, Acecook達chora畛is畉nph畉mM狸kh担ngchi棚nMikochic畉nhtranhtr畛cti畉pv畛is畉nph畉mc畛a Nissin.但ych鱈nhlchi畉nl動畛cs畉nph畉m (Product) c畛a Nissin tr動畛cs畛t叩c畛ngc畛a畛ith畛c畉nhtranh.T畉nd畛ngnh畛ngl畛ith畉c畉nhtranhx但yd畛ngt畛l但u, Acecookquy畉t畛nhb叩ns畉nph畉mv畛im畛cgi叩 6.000VND/g坦i 80gr.D湛ram畉tsau, b叩nv畛igi叩caoh董nnh動ngMikochiv畉nchi畉m動uth畉v狸nh畛ngy畉ut畛kh叩chquannh動t棚ns畉nph畉md畛nh畛, d畛li棚nt動畛ng. Khinh畉c畉nM狸kh担ngchi棚n, NTD v畉nnh畛畉nMikochitr動畛cti棚n, nh畛c但u slogan quenthu畛c Mikochilm狸kh担ngchi棚n