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Connect with Jersey DAM Meetup:
Does my company
need a DAM?
Is my current solution enough?
Is a DAM overkill for my needs?
February 23, 2017Connect with Jersey DAM Meetup:

2/23/17 | Jersey DAM Meetup
Frank DeCarlo
Chief Operating Officer,
RPR Graphics, Inc.
Deb Fanslow
Digital Asset Librarian,
Aquent Studios/onsite at
Merck
Ron Gill
Digital Asset Manager,
Cognizant
Jersey DAM Meetup Organizers

Henrik de Gyor
Henrik de Gyor is a vendor neutral consultant, startup mentor,
podcaster, and writer. He operates another dam podcast, another dam
blog, rights.tech and tagging.tech
He recently wrote “The Global State of Rights Management 2016:
Interviews with Industry Professionals” and “Success with
Kickstarter: Lessons Learned”
He often writes and podcasts about niche topics which he unpacks into
essential elements for the audience.

Emily Kolvitz
Is a consultant, marketer and digital asset manager for Bynder, an
award-winning digital asset management software that allows brands to
easily create, find and use content, such as documents, graphics and
videos. Before joining Bynder, Emily worked as a digital asset manager
for JCPenney. She has her MLIS from the University of Oklahoma.

Agenda
• Introductions
• Dimensions of DAM
• DAM Evolution
• DAM: Who and Where
• DAM Criteria
• DAM Systems: Pros/Cons
• DAM ROI

Dimensions of DAM
● DAM as a software category
○ DAM, MAM, CMS, MRM, PLM, LMS, workflow systems, editorial systems, etc.
● DAM “tiers”
○ Single user DAM
○ Midmarket “Workgroup” DAM/DAM “lite”
○ Enterprise DAM
● Licensing
○ Proprietary vs. Open Source
● Delivery method
○ On-prem/SaaS/Hybrid
● Extensibility
○ OOTB product vs. customized platform

Evolution of DAM systems
● PC, CDs, DVDs, external hard drives, flash drives
● Shared drives
● Sharepoint
● Cloud storage services like Box, Dropbox
● Any other system already in use with a “media/file” repository…
● DAM/MAM systems
● 10 Core Characteristics of a DAM

DAM: Who and Where
● Who “owns” DAM in an organization?
○ DAM politics
○ Ownership during vs. after implementation
● DAM and the digital supply chain
○ A DAM system should not be just another silo
○ Integration is key

Criteria for a DAM system
● When is it time to make the move to a dedicated DAM system?
○ Volume of users
○ Volume of assets
● When is it time to consolidate DAM systems?
○ Diminishing returns

Pros of having a DAM system
● Single source of truth
● Self-service
● Access control
● Rights management
● Centralized management & backup
● Collaboration/workflow efficiencies
● Asset relationships (“More like this…”, “Where used,” parent/child assets, etc.)
● Distribution
● Transcoding
● Translation
● Analytics (how is your content performing?)
● Knowledge management/sharing
● Serendipity/Findability/Ideation

Cons of not having a DAM system
● Examples

Return on Investment (ROI)
● Methods
○ Pitfalls of ROI calculators
● Every organization comes to DAM for different reasons
○ Basic access - where’s our stuff?
○ Workflow efficiencies - faster, better, cheaper
○ Feed the marketing beast - more content, more channels...
○ Rights management - been sued lately?
○ Compliance - dotting your i’s and crossing your t’s
● Bottom line: what are your organization’s critical KPIs?
○ Find out what your leadership cares about!
○ Cost savings (time, resources, etc.)
○ Cost avoidance

DAM Greatest Hits
● Greatest successes that we’ve witnessed
● Problems that a DAM solves

Visit the Jersey DAM YouTube Channel to access a
recording of this event, as well as past meetups.
Contact the Organizers at newjerseyDAM@gmail.com:
• Questions for us or today’s panelists
• Future topic suggestions
• To be part of future panels

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