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Nj in transition 20130415

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Patricia (Pat) Ferdinandi
Patricia (Pat) Ferdinandi

This document contains tips and strategies for businesses to use video marketing and YouTube to promote their brand. It discusses how video marketing adoption has increased over time and the importance of promotion and engagement. Some key points covered include using video resumes and Google+ Hangouts, developing video content strategies, best practices for video presentations, building trust and engagement with audiences, and script writing techniques. The overall message is that video can help businesses connect with potential customers and illustrate their character if promoted and engaged with effectively.

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April 15, 2013 Page 1 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Video Resume & Chat! And why it matters to your success!
April 15, 2013 Page 2 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Hows your Google juice?
April 15, 2013 Page 3 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Acceptance curve (2011) Law of Diffusion Wikipedia image Video Use by Businesses Social Media Use by Businesses
April 15, 2013 Page 4 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Acceptance curve (2012) Law of Diffusion Wikipedia image Video Use by Businesses Social Media Use by Businesses Video Hangouts Used by Businesses
April 15, 2013 Page 5 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Acceptance curve (2013) Law of Diffusion Wikipedia image Video Use by Businesses Social Media Use by Businesses Video Hangouts Used by Businesses
April 15, 2013 Page 6 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Remember PROMOTION & ENGAGIING IS YOUR RESPONSIBILITY
April 15, 2013 Page 7 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Every share is a potential spark toward a wildfire of awareness and engagement. Source: ReelSEO Video Marketing: The Social Video Blueprint, Part 4
April 15, 2013 Page 8 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! No find strategy 5 Post
April 15, 2013 Page 9 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! ROI for social media Return On Involvement
April 15, 2013 Page 10 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Its not whether or not you are online anymore Its now about how frequently & how long you are online!
April 15, 2013 Page 11 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! If a picture is worth 1,000 words Imagine what One video is worth!
April 15, 2013 Page 12 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Nothing demonstrates better than an actual demonstration!
April 15, 2013 Page 13 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Its not all cats & babies 2nd largest search engine Video is social Increased sales & conversion rate Get to know youtrust you and believe in you
April 15, 2013 Page 14 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
April 15, 2013 Page 15 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! YouTube
April 15, 2013 Page 16 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Videos & Video Resumes & Video Conferencing Builds Trust!
April 15, 2013 Page 17 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Illustrates your character
April 15, 2013 Page 18 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Find the influencers Its not who you know, its who knows you and what they share about you! ~ Jeffrey Gitomer
April 15, 2013 Page 19 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Control your image
April 15, 2013 Page 20 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Whos talking about you
April 15, 2013 Page 21 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! 7 Promote
April 15, 2013 Page 22 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! 11% 21% 68% Skilled Unaware Fear Fear & talent Public speaking Public opinion Loss of control Not knowing what to talk about Not knowing where to start Not knowing how to do it Fear of the unknown
April 15, 2013 Page 23 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Google Plus Search king Profile Places THE plus Hangouts (on air) Events
April 15, 2013 Page 24 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Google+ is a must
April 15, 2013 Page 25 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Hangouts (on air) Video conferencing/chat Ten seats Interfaced applications
April 15, 2013 Page 26 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Invite for private/public
April 15, 2013 Page 27 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Events Special invites Organized sharing Pay To participate
April 15, 2013 Page 28 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Google+ hangout tools
April 15, 2013 Page 29 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Be the presenter you can be Picture from The Jetsons cartoon TV series
April 15, 2013 Page 30 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! What are you learning
April 15, 2013 Page 31 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Who are you trying to reach
April 15, 2013 Page 32 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Video interview basics How is your stage? How do you look? How will you brand?
April 15, 2013 Page 33 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Showing your nerves
April 15, 2013 Page 34 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Dress for success 4 Present
April 15, 2013 Page 35 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Eye contact 4 Present
April 15, 2013 Page 36 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! SMILE for the camera
April 15, 2013 Page 37 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Trigger rememberance
April 15, 2013 Page 38 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Every second counts Earn trust first Engage or lose them Engage with a question No one gives a poop who you are until you earn viewers trust!
April 15, 2013 Page 39 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Be memberable Not Boring!
April 15, 2013 Page 40 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! 3 es of building trust make sure your content: educates, entertains & empowers your (inter)viewers!
April 15, 2013 Page 41 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Content Context Structure
April 15, 2013 Page 42 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Believability Trumps Credibility
April 15, 2013 Page 43 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Believability is Vocal Variety Level + Tempo + Pauses Tone Authority + Empathy + Inspiration Facial Expression Eyes + Posture Words Message
April 15, 2013 Page 44 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Talk WITH Not @ Your audience
April 15, 2013 Page 45 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! I:U ratio
April 15, 2013 Page 46 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Audio matters Repeat 10x Put a cup Fat lazy cat Hot and Cold Warm water with lemon (nothing caffeinated or milk based) 4 Present
April 15, 2013 Page 47 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! What makes people want to share ~ Seth Godin
April 15, 2013 Page 48 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Friendly Trumps Funny
April 15, 2013 Page 49 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! 24% 50% 26% Introduction Body Closing Script structure
April 15, 2013 Page 50 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Start with why ~ Simon Sinek
April 15, 2013 Page 51 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Share your story Succinct & distinct message Relevant concept of interest Individual connection with you No risk for the interviewer! Opportunity to build a trusting relationship!
April 15, 2013 Page 52 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Paint a picture What do you have in common? What three points about to make about your character? Where is your passion? What stories can you share?
April 15, 2013 Page 53 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Avoid curse of knowledge
April 15, 2013 Page 54 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Its not what you know A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Audience You
April 15, 2013 Page 55 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Audience comfort Opportunity to build a trusting relationship!
April 15, 2013 Page 56 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! 際際滷:ology 1. Promote yourself with memorable pictures! 2. No more than 20-30 words per slide! 3. Use large fonts (think mobile)! 4. Remove ALL in-slide animation! 5. Only ONE transition style!
April 15, 2013 Page 57 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Present:ology 1. NEVER read your slides! 2. If it doesnt add informationtake it out! 3. Allow a moment of silence before talking about the slideif at all! 4. Leave them wanting more! 5. Contact information!
April 15, 2013 Page 58 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Do Do Not Try The force is with you
April 15, 2013 Page 59 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Whats your competition doing?
April 15, 2013 Page 60 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Your questions answered TalkToUs@Viditude.com
April 15, 2013 Page 61 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Learn more Available in the Amazon Kindle Store
April 15, 2013 Page 62 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! You want to leverage video to increase your search juice You want help with one, some, or the entire YouTube Marketing process You want to provide value to your team or customers with a social video seminar! You need Viditude! when
April 15, 2013 Page 63 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! The helpful combination SPEECH COACH BUSINESS STRATEGIST VIDEO- GRAPHER Your YouTube Marketing Strategist!
April 15, 2013 Page 64 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Who is Pat Ferdinandi Mark Twain Said It Best: She was not quite what you would call refined. She was not quite what you would call unrefined. She was the kind of person that keeps a parrot. ~ Following the Equator; Puddnhead Wilsons New Calendar
April 15, 2013 Page 65 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Find me Viditude Pat Ferdinandi ~ Viditude Viditude Pat Ferdinandi ~ Viditude Pat Ferdinandi ~ Viditude Viditude.com 973.509.9427 TalkToUs@Viditude.com
April 15, 2013 Page 66 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! 973.509.9427 TalkToUs@Viditude.com
April 15, 2013 Page 67 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Who is Pat Ferdinandi The world of public speaking has expanded to the web. You now need a video to promote yourself, your brand, your product or service and company. You also need to know how to talk on camera through video chats. The art of public speaking teaches you how to speak clearly, concisely, and compellingly to connect with viewers through a static video or chat. This opportunity has been so enticing that after 30 years in Information Technology for Fortune 100 companies, Pat Ferdinandi took a sharp right turn to begin a new career . Pat leveraged her existing skills of business architecture, strategy planning, system design, and public speaking to help small companies demonstrate their value through video and video-chat. Ms. Ferdinandi speaks and instructs business people on how to talk to the camera and create the right video to promote their business on YouTube. She is a published author of 9 books (commercial and self-published). Her latest book is titled "Your Video Playbook: how to demonstrate your value through video. Mark Twain Said It Best: S h e w a s n o t q u i t e w h a t y o u w o u l d c a l l r e f i n e d . S h e w a s n o t q u i t e w h a t y o u w o u l d c a l l u n r e f i n e d . S h e w a s t h e k i n d o f p e r s o n t h a t k e e p s a p a r r o t . ~ Following the Equator; Puddnhead Wilsons New Calendar

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Nj in transition 20130415

  • 1. April 15, 2013 Page 1 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Video Resume & Chat! And why it matters to your success!
  • 2. April 15, 2013 Page 2 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Hows your Google juice?
  • 3. April 15, 2013 Page 3 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Acceptance curve (2011) Law of Diffusion Wikipedia image Video Use by Businesses Social Media Use by Businesses
  • 4. April 15, 2013 Page 4 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Acceptance curve (2012) Law of Diffusion Wikipedia image Video Use by Businesses Social Media Use by Businesses Video Hangouts Used by Businesses
  • 5. April 15, 2013 Page 5 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Acceptance curve (2013) Law of Diffusion Wikipedia image Video Use by Businesses Social Media Use by Businesses Video Hangouts Used by Businesses
  • 6. April 15, 2013 Page 6 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Remember PROMOTION & ENGAGIING IS YOUR RESPONSIBILITY
  • 7. April 15, 2013 Page 7 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Every share is a potential spark toward a wildfire of awareness and engagement. Source: ReelSEO Video Marketing: The Social Video Blueprint, Part 4
  • 8. April 15, 2013 Page 8 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! No find strategy 5 Post
  • 9. April 15, 2013 Page 9 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! ROI for social media Return On Involvement
  • 10. April 15, 2013 Page 10 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Its not whether or not you are online anymore Its now about how frequently & how long you are online!
  • 11. April 15, 2013 Page 11 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! If a picture is worth 1,000 words Imagine what One video is worth!
  • 12. April 15, 2013 Page 12 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Nothing demonstrates better than an actual demonstration!
  • 13. April 15, 2013 Page 13 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Its not all cats & babies 2nd largest search engine Video is social Increased sales & conversion rate Get to know youtrust you and believe in you
  • 14. April 15, 2013 Page 14 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
  • 15. April 15, 2013 Page 15 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! YouTube
  • 16. April 15, 2013 Page 16 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Videos & Video Resumes & Video Conferencing Builds Trust!
  • 17. April 15, 2013 Page 17 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Illustrates your character
  • 18. April 15, 2013 Page 18 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Find the influencers Its not who you know, its who knows you and what they share about you! ~ Jeffrey Gitomer
  • 19. April 15, 2013 Page 19 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Control your image
  • 20. April 15, 2013 Page 20 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Whos talking about you
  • 21. April 15, 2013 Page 21 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! 7 Promote
  • 22. April 15, 2013 Page 22 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! 11% 21% 68% Skilled Unaware Fear Fear & talent Public speaking Public opinion Loss of control Not knowing what to talk about Not knowing where to start Not knowing how to do it Fear of the unknown
  • 23. April 15, 2013 Page 23 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Google Plus Search king Profile Places THE plus Hangouts (on air) Events
  • 24. April 15, 2013 Page 24 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Google+ is a must
  • 25. April 15, 2013 Page 25 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Hangouts (on air) Video conferencing/chat Ten seats Interfaced applications
  • 26. April 15, 2013 Page 26 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Invite for private/public
  • 27. April 15, 2013 Page 27 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Events Special invites Organized sharing Pay To participate
  • 28. April 15, 2013 Page 28 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Google+ hangout tools
  • 29. April 15, 2013 Page 29 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Be the presenter you can be Picture from The Jetsons cartoon TV series
  • 30. April 15, 2013 Page 30 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! What are you learning
  • 31. April 15, 2013 Page 31 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Who are you trying to reach
  • 32. April 15, 2013 Page 32 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Video interview basics How is your stage? How do you look? How will you brand?
  • 33. April 15, 2013 Page 33 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Showing your nerves
  • 34. April 15, 2013 Page 34 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Dress for success 4 Present
  • 35. April 15, 2013 Page 35 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Eye contact 4 Present
  • 36. April 15, 2013 Page 36 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! SMILE for the camera
  • 37. April 15, 2013 Page 37 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Trigger rememberance
  • 38. April 15, 2013 Page 38 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Every second counts Earn trust first Engage or lose them Engage with a question No one gives a poop who you are until you earn viewers trust!
  • 39. April 15, 2013 Page 39 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Be memberable Not Boring!
  • 40. April 15, 2013 Page 40 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! 3 es of building trust make sure your content: educates, entertains & empowers your (inter)viewers!
  • 41. April 15, 2013 Page 41 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Content Context Structure
  • 42. April 15, 2013 Page 42 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Believability Trumps Credibility
  • 43. April 15, 2013 Page 43 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Believability is Vocal Variety Level + Tempo + Pauses Tone Authority + Empathy + Inspiration Facial Expression Eyes + Posture Words Message
  • 44. April 15, 2013 Page 44 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Talk WITH Not @ Your audience
  • 45. April 15, 2013 Page 45 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! I:U ratio
  • 46. April 15, 2013 Page 46 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Audio matters Repeat 10x Put a cup Fat lazy cat Hot and Cold Warm water with lemon (nothing caffeinated or milk based) 4 Present
  • 47. April 15, 2013 Page 47 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! What makes people want to share ~ Seth Godin
  • 48. April 15, 2013 Page 48 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Friendly Trumps Funny
  • 49. April 15, 2013 Page 49 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! 24% 50% 26% Introduction Body Closing Script structure
  • 50. April 15, 2013 Page 50 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Start with why ~ Simon Sinek
  • 51. April 15, 2013 Page 51 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Share your story Succinct & distinct message Relevant concept of interest Individual connection with you No risk for the interviewer! Opportunity to build a trusting relationship!
  • 52. April 15, 2013 Page 52 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Paint a picture What do you have in common? What three points about to make about your character? Where is your passion? What stories can you share?
  • 53. April 15, 2013 Page 53 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Avoid curse of knowledge
  • 54. April 15, 2013 Page 54 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Its not what you know A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Audience You
  • 55. April 15, 2013 Page 55 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Audience comfort Opportunity to build a trusting relationship!
  • 56. April 15, 2013 Page 56 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! 際際滷:ology 1. Promote yourself with memorable pictures! 2. No more than 20-30 words per slide! 3. Use large fonts (think mobile)! 4. Remove ALL in-slide animation! 5. Only ONE transition style!
  • 57. April 15, 2013 Page 57 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Present:ology 1. NEVER read your slides! 2. If it doesnt add informationtake it out! 3. Allow a moment of silence before talking about the slideif at all! 4. Leave them wanting more! 5. Contact information!
  • 58. April 15, 2013 Page 58 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Do Do Not Try The force is with you
  • 59. April 15, 2013 Page 59 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Whats your competition doing?
  • 60. April 15, 2013 Page 60 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Your questions answered TalkToUs@Viditude.com
  • 61. April 15, 2013 Page 61 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Learn more Available in the Amazon Kindle Store
  • 62. April 15, 2013 Page 62 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! You want to leverage video to increase your search juice You want help with one, some, or the entire YouTube Marketing process You want to provide value to your team or customers with a social video seminar! You need Viditude! when
  • 63. April 15, 2013 Page 63 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! The helpful combination SPEECH COACH BUSINESS STRATEGIST VIDEO- GRAPHER Your YouTube Marketing Strategist!
  • 64. April 15, 2013 Page 64 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Who is Pat Ferdinandi Mark Twain Said It Best: She was not quite what you would call refined. She was not quite what you would call unrefined. She was the kind of person that keeps a parrot. ~ Following the Equator; Puddnhead Wilsons New Calendar
  • 65. April 15, 2013 Page 65 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Find me Viditude Pat Ferdinandi ~ Viditude Viditude Pat Ferdinandi ~ Viditude Pat Ferdinandi ~ Viditude Viditude.com 973.509.9427 TalkToUs@Viditude.com
  • 66. April 15, 2013 Page 66 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! 973.509.9427 TalkToUs@Viditude.com
  • 67. April 15, 2013 Page 67 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk! Who is Pat Ferdinandi The world of public speaking has expanded to the web. You now need a video to promote yourself, your brand, your product or service and company. You also need to know how to talk on camera through video chats. The art of public speaking teaches you how to speak clearly, concisely, and compellingly to connect with viewers through a static video or chat. This opportunity has been so enticing that after 30 years in Information Technology for Fortune 100 companies, Pat Ferdinandi took a sharp right turn to begin a new career . Pat leveraged her existing skills of business architecture, strategy planning, system design, and public speaking to help small companies demonstrate their value through video and video-chat. Ms. Ferdinandi speaks and instructs business people on how to talk to the camera and create the right video to promote their business on YouTube. She is a published author of 9 books (commercial and self-published). Her latest book is titled "Your Video Playbook: how to demonstrate your value through video. Mark Twain Said It Best: S h e w a s n o t q u i t e w h a t y o u w o u l d c a l l r e f i n e d . S h e w a s n o t q u i t e w h a t y o u w o u l d c a l l u n r e f i n e d . S h e w a s t h e k i n d o f p e r s o n t h a t k e e p s a p a r r o t . ~ Following the Equator; Puddnhead Wilsons New Calendar
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