1. 1. advertising:
to make the public aware of something (such as a product)
that is being sold
2. alter:
to change (something)
3. attention-grabbing:
something that is interesting and draws you in for more
consideration
4. attractive:
having a pleasing appearance
5. catchy:
appealing and easy to remember
6. commercial:
related to or used in the buying and selling of goods and
services
7. creative:
having or showing an ability to make new things or think of
new ideas
New Language Leader - Unit 5 (Advertising)
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2. 8. distort:
to change (something) so that it is no longer true or accurate
9. dull:
not exciting or interesting
10. effective:
producing or able to produce a desired effect
11. endorse:
to publicly or officially say that you support or approve of
(someone or something)
12. enhance:
to increase or improve (something)
13. exaggerate:
to think of or describe something as larger or greater than it
really is
14. exotic:
very different, strange, or unusual
15. eye-catching:
very noticeable because of being unusual or attractive
3. 16. humorous:
causing laughter
17. interactive:
requiring people to talk with each other or do things together
18. intriguing:
extremely interesting
19. logo:
a symbol that is used to identify a company and that appears
on its products
20. manipulate:
to control or play upon by an unfair way especially to one's
own advantage
21. medium:
a particular form or system of communication
22. mislead:
to cause (someone) to believe something that is not true
23. original:
a person who is different from other people in an appealing or
interesting way
4. 24. persuasive:
able to cause people to do or believe something
25. promote:
to help (something) happen, develop, or increase
26. recognise:
to know and remember (someone or something) because of
previous knowledge or experience
27. shocking:
very surprising and upsetting or causing a sudden feeling of
horror or disgust
28. slogan:
a word or phrase that is easy to remember and is used by a
group or business to attract attention
29. sponsorship:
a person or organization that pays the cost of an activity or
event in return for the right to advertise during the activity or
event