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Editor's Notes

• #3: Let me start off by giving you a brief idea of our product, eFood. It is basically a smart food ordering device which incorporates food pyramid guideline thereby allowing tertiary students to make healthier eating decisions in school. The context set for eFood includes all 8 tertiary institutions in Singapore as that is where we can find the most population for our targeted group, that is tertiary students aged 16- 25. Our primary goal aims to increase the awareness of FP guidelines, and more importantly to allow them to be able to apply these FP guidelines when making eating decisions, and ideally the ability to cultivate the habit of healthy eating in their lives.what is your product,etc - try to think of it as you want to make an add (poster type) for your product - how would best describe it in one sentence (it does not have to be a catchy phrase but to contain an essence of your product - and then give some more explanation - how and/or why is going to "change customers life forever" type of explanation (like every add would do :D)
• #4: Moving on to PACT, our group has decided to present using comic strips as seen on the screen. The first dimension, people. As you can see our targeted group are tertiary students, aged 16-25, IT savy, mostly in groups, tight schedules, and have the habit of pacing up and down the canteen to decide on what to eat and have at least one snack or meal in school on most days. Informal interview with some students also revealed that many, not all, actually do know about the food pyramid guidelines. Now do note that many of the characteristics that we observed do not only apply to tertiary students but to many other populations in singapore, especially the working adults. But we would like to start with a controlled environment, and that it is one of HPB’s targeted groups. - we could come up with something that’s IT basedThe targeted activity that we wish to improve is the way they make their eating decisions, where both primary and secondary research revealed several factors students consider before purchasing their meals, as seen on the 2nd and 3rd strip: price, waiting time, peer influence. – there is a need for us to factor in FP guidelines for their eating decisions. While increasing the awareness of FP is not new, increasing their ability to apply FP is something new about our eFood.The last strip three stripes actually illustrates and define our problem statement, tertiary students are not using their knowledge of the FP to make eating decisions.
• #5: The last strip three stripes actually illustrates and define our problem statement, tertiary students are not using their knowledge of the FP to make eating decisions, again reinforcing the activity of not just the knowledge and awareness of FP, but more importantly the application of the FP.
• #6: Tertiary students are not applying their knowledge of FP when purchasing their meals.What eFood can do is to make students consciously aware of the FP, and what they are under/over selecting certain portions in their meals, and to help them correct their DM process by placing the FP at the top of their decision when selecting their meals.
• #7: OureFood is modified upon the combination of two existing technologies. First we have the Balance Pass, a technology designed for use for tertiary students aged 16-25 in the context of a Canadian University. It is a service that tracks students’ purchasing behavior, makes approximations of their food habits and provides recommendations of healthy food choices. Another is the self-kiosk machines readily seen in NUS where students are used to and at ease of how to go about using it. They would also be similar with the physical in and outputs of the kiosk machines.
• #8: So here it is, our proposed solution, where on the right shows our the physical layout of our eFood and on the left is the e-menu designed in our system. The eFood will work on the school intranet and all students are obliged to order food from the system.What can this FP do?Highlights FP every time you make a food purchase in school,Brings the FP to a conscious level, shift their focus from they like to eat to what they need to eat. make them aware of their eating habits (problems) thereby translating into feedback / data that they can process cognitively when making food purchase.
• #9: How eFood will work can be seen as follows:Students will first log in by tapping or keying in their matric card, where it will bring them to their profile page. The profile page will give students food reviews and recommendations, the first attempt to highlight their dietary deficiencies. Students who do not pick up the recommendations will then proceed to the main ordering menu, that is step 3, also the main concept of our eFood. This is when students start to decide on their meals by going through guided stages of stalls selection, then to the FP where they will select the number of servings in the different aspects of the FP, and also the 2nd attempt in which eFood tries to bring up the awareness and application of FP guidelines to making eating decisions. Afterwhich would be the customized menu page where it shows the available meals that fit the combination of servings selected. Having ordered their meals, students will then proceed to step4, that is the payment where cash, ezlink and cashcards payments are made readily available and collect their receipt for food collection later. When the order payment is made, the food order will be processed sent to the vendors through the intranet server and system will estimate the waiting and collection time of their food at the respective stalls.The next slides would give you a glimpse of our prototype tested by one of the NUS students at the deck.
• #10: So now allow me to move on to give you more details of our main concept, consisting of the 4-screens students will come across in the food ordering process.
• #11: The profile page, which taps on built in smart technology, will provide students with data feedback on their eating habits and purchases, and from there generate recommended meals (that combines students’ eating preference and FP guidelines) for the students.. As seen on the screen, we have the student Tan HuaHua from Arts Year 3. At the profiles page, she would be able to know if she has been on a healthy diet through the diet ratings seen beside her photo. Just right below her photo, there would be further comments built on her diet ratings, followed by the meals recommended by the system, so if HuaHua would be take on the recommended meal, a nutritional info box will pop out at her screen to give her the necessary nutritional breakdown. Additionally, HuaHua would also be able to review her past meal purchases at the bottom, and seriously, its placed there for a reason, if huahua is following a unhealthy diet, then the last thing that we want her to see would be her past meal purchases. Now if HuaHua decides not to take up the recommended meal, she would then proceed to the next screen where she gets to select the stalls. One advantage of having everyone ordering for the kiosk system to order food would also remove the factor of ‘shortest queue first’ in students’ eating decisions.
• #12: So having selected the stalls, HuaHua will then see the FP page where it says “select your servings”. So as you can see at the left page of the slide, the servings of the different dimensions are actually visually represented to give her a better sense of what the portions meant when she select the servings. This brings us back our problem statement where we aim to increase both the awareness and the ability to apply FP guidelines among the tertiary students. So lets say HuaHua decided to select all but the fruits dimension. A pop out would appear to remind her on the dimension that she has missed out. Nonetheless, she has the choice to choose if she wants to take up or ignore the reminder as we do not want users to hold negative feelings towards eFood. Next to the FP menu would be the page where HuaHua gets to select the available meals from the noodles stall based on the servings. At the menu page, the meals will also be ranged accordingly from the most to the least healthy as well, and upon selecting the meal, HuaHua would be able to select things like the soup base and the level of spicyness. Also, if you observed, the system at this stage will start to reflect the total price of the meal that HuaHua has selected and she can proceed to payment after the selection.
• #13: Now, in the midst of testing our prototype, we managed to gathered several feedbacks and modify our prototype accordingly – that is, the FP and Menu page. So if you could take a look at both prototypes on the screen. What we initially had for our FP page was having the number of servings represented in boxes instead of giving visual representation of the portion of servings. Also on the menu page, It was initially set to have all the meals be listed in words and that students have a choice to sort the meals by the nutritional value or price. Again, it was modified to two different menus, with the 1st screen for stalls with fixed set meals and the 2nd screen for stalls like yong tau foo and economical rice.
• #14: So to conclude, eFood will increase the awareness of FP guidelines among students who do not know about the it, at the same time allowing students who are already aware to be able to apply the FP guidelines to their eating decisions. Secondly, eFood will also allow students to be have a better management and planning of their meals through the feedbacks by the system. Thirdly, as eFood will have a record of all the user profiles of the students, the data would give HPB great insights in better understanding this targeted group. Last but not least, the eFood will reduce manpower in the canteen.