Nmd ltigers pres
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The document outlines a marketing campaign called "TigersNation" for the Detroit Tigers targeting middle-aged adults ages 25-50. It involves utilizing social media platforms, creating YouTube videos of fans explaining why they are TigersNation, and encouraging the use of hashtags on Twitter to engage fans and track performance. The budget allocates $120,000 total for the 6-week digital marketing campaign.
Nmd ltigers pres
- 2. TARGET AUDIENCE Middle-aged adults 25-50 Years old General sports fan Disposable income (Like this guy)
- 3. KEY PERFORMANCE INDICATORS Amount of traffic through blog Ticket sales (new and returning customers) Social media followers
- 4. TIGERSNATION BIG idea Includes YouTube videos, Twitter hashtags using the phrase : I am TigersNation
- 5. SOCIAL MEDIA Utilize social media Instagram Twitter Facebook Foursquare YouTube
- 6. YOUTUBE VIDEOS Tigers fans will upload videos explaining why they are TigersNation Prizes & incentives (I AM TIGERSNATION)
- 7. TWITTER HASHTAGS Twitter followers will use the #TigersNation hashtag TigersNation Prizes & other incentives involved
- 8. BLOGS Use the Tigers blog to show people what great things they are doing Also show what great fans are doing
- 9. BUDGET Digital Marketing will be 40% of total marketing budget 6 weeks of 40 hour work weeks Digital agency- $60,000 Another $60,000 for management of the project and paid media Total of $120,000 for digital marketing