Nmdl final presentation
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The Humane Society is developing a digital marketing strategy focused on social media to educate and inform the public, increase adoption rates, and boost volunteerism and communication. Key goals over the next 6-12 months include growing average page views, reach, and daily social media impressions while increasing service inquiries answered online and optimizing response times. The majority of the budget will fund social media management and content development, with additional funds for content management, campaigns, and initial start up costs.
Nmdl final presentation
- 1. The Humane Society Digital Marketing Strategy
- 2. Social media and the Humane Society 42 million pages
- 3. ERMAHGERD! I LOVE THE HUMANE SOCIETY Target Audience
- 4. What we already have What we will add Tools & Tactics
- 5. Text Photos Tools & Tactics
- 6. How do we Goals- measure To educate and inform our Results- success? Increase adoption rates, communication and volunteerism Key Performance Indicators
- 7. Indicator 6 months 12 months Average page views % % Viewer reach % % Average daily S.M. % % impressions Service inquiries % % answered on S.M. Average S.M. % % response time KPI
- 8. Annual Breakdown S.M. Manegment 8% 11% Content Manegment Content 14% 51% Development Start Up 16% Campaigns Budget
- 9. This is Riley and Oscar. They were recently adopted from the Humane Society! Their new mom loves posting about them Oscar for her friends to see on social media. Riley Summary
- 10. Bullas, Jeff. "20 Interesting Facts Figures and Statistics Revealed by Facebook.JeffBullas.com. N.p., 2013. Web. 15 Mar. 2013. <http://www.jeffbullas.com/2012/04/30/20 -interesting- facts-figures-and-statistics-revealed-by-facebook/? _inv_out=10013&_inv_cp= .10424913> Go-Globe.com. N.p., 2013. Web. 15 Mar. 2013. <http://www.go-globe.com/blog/social-media- facts/>. Kane, Brian. "Twitter Stats in 2012." Web Analytics World. Jump Digital, 5 Mar. 2012. Web. 14 Mar. 2013. <http://www.webanalyticsworld.net/2012/03/twitter-stats-in-2012- info graphic.html> Sandler, Jasmine. "How to Effectively Budget Your Social Media Program in 2013." ClickZ. Incisive Interactive Marketing, 9 Jan. 2013. Web. 14 Mar. 2013. <http://www.clickz.com/ clickz/column/2234878/how-to-effectively-budget-your-social-media-program-in-2013>. Resources