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1. THERE IS NO FUTURE FOR SEARCH.

2. SEARCH IS DEAD.

3. I MEAN FOR REAL.

5. SEARCH IS JUST SHIFTING.

7. HOW DID WE GET HERE?

8. N E LI OFF JUNE 25th.

9. N E N LI O

10. E OFF LIN 10 DAYS LATER PEOPLE WERE MAKING A TRIBUTE TO THE PRINCE!

11. N E N LI O THIS IS THE HISTORY OF A YOUTUBE VIDEO THAT MADE 4.000.000 VIEWS

12. IF MICHAEL JACKSON WAS A BRAND, HE WOULD BE A 360 COMMUNICATION CASE STUDY.

13. CLUE: { Search is a vital part of every 360 communication plan. }

14. SEARCH OFFLINE ONLINE

15. OF ALL SEARCHES 67% ARE DRIVEN BY OFFLINE MESSAGES

17. EVERYTHING THAT HAPPENS OFFLINE REFLECTS ON SEARCH.

18. BRANDED SEARCH TRAFFIC IS AN ACCEPTABLE KPI TO MEASURE A BRANDʼS AWARENESS

19. STOP CONSIDERING SEARCH AS ANOTHER MEDIUM

20. SEARCH IS A DISTRIBUTION CHANNEL.

21. SEARCH IS EVERYWHERE.

32. 5 TIPS TO SURVIVE.

33. DONʼT 1. FORGET THE GROUND RULES!

34. CONTENT RELEVANT CONTENT 2. UNIQUE CONTENT FRESH CONTENT SHAREABLE CONTENT

35. LEAVE YOURMARK ON THE WEB! SOCIAL GRAPH 3. ALGORITHMS APPRECIATE IT!

36. 4. BEWARE

37. DONʼT 5. FORGET THE GROUND RULES!

38. THANK YOU.

No future for search.